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Exhibiting at Gulfood 2025

Shk Saeed Hall 1, S1-G23
Dubai World Trade Centre
17 Feb - 21 Feb, 2025

Media Gallery

SYDNEY CAKE HOUSE (SCH) Introduction

SME Corp. Malaysia Sydney Cake House:

Product Offerings

Product Categories:

Bakery Products

Products:

Puff Pastries: Traditional Asian Shell Curry Puffs, D Shape Puff, Premium Puff

Croissants: Basic Croissant

Danishes: Swirl

Gourmet Pies: Pocket Pie/Calzone, Lattice Pie

Pizzas: Various Toppings

Brownies: Classic Brownie

Muffins: Assorted Flavors

Cakes: Block Cake, Cheese Cake, Japanese Cheesecake, Slab Cake, Swiss Roll

European Rolls: Braided Bread

Baguettes: Classic Baguette

Puff Pastries, Croissants, Danishes, Gourmet Pies, Pizzas, Traditional Asian Shell Curry Puffs, Calzones, Brownies, Muffins, Cakes, European Rolls, Baguettes

Product Gallery:

Japanese Cheese Cake

Japanese Cheese Cake

S. Signature Butter Croissant

S. Signature Butter Croissant

Mak'cik Shell Curry Puff

Mak'cik Shell Curry Puff

S. Signature

S. Signature

Sydney Cake House Sdn Bhd: Malaysia’s Leading Bakery & Frozen Food Manufacturer

Sydney Cake House Sdn Bhd is a renowned Malaysian bakery and frozen food manufacturer specializing in high-quality baked goods, pastries, and ready-to-eat frozen snacks. With over 30 years of expertise, the company has positioned itself as a market leader in the foodservice industry, catering to domestic and international markets.

Company Overview

  • Founded: 1982
  • Headquarters: Shah Alam, Selangor, Malaysia
  • Industry: Bakery & Frozen Food Manufacturing
  • Key Brand: Mak’Cik
  • Business Segments: Manufacturing, Distribution, Private Label, Foodservice Supply

Core Business & Specialization

Sydney Cake House specializes in:

  1. Frozen Bakery & Ready-to-Eat Products – A diverse range of puff pastries, croissants, gourmet pies, and danishes.
  2. Cakes & Desserts – High-quality cheesecakes, brownies, Swiss rolls, and slab cakes for retail and foodservice sectors.
  3. Breads & European Specialties – Production of braided bread, baguettes, and gourmet rolls.
  4. Private Label & OEM Services – Providing contract manufacturing solutions for supermarkets, airlines, hotels, and quick-service restaurants (QSRs).

Market Position & Financial Strength

Sydney Cake House has grown significantly to become one of Malaysia’s top bakery manufacturers.

  • Annual Revenue: Estimated between MYR 50 – 150 million.
  • Market Leadership: A major player in frozen bakery and foodservice supply chains in Malaysia.
  • Export Markets: Expanding its reach to Singapore, Brunei, Indonesia, and other ASEAN countries.
  • B2B & Retail Distribution: Supplying products to hypermarkets, convenience stores, hotels, cafés, and airlines.

Production & Supply Chain Capabilities

  • Manufacturing Facilities: Advanced baking and freezing technology ensuring product consistency and quality.
  • Cold Chain Logistics: Fully integrated frozen supply chain for safe and efficient distribution.
  • Quality Control & R&D: Dedicated research team developing new flavors, textures, and innovative frozen bakery products.

Certifications & Compliance

Sydney Cake House adheres to the highest industry standards:

  • ISO 22000 – Food Safety Management System Certification
  • HACCP Compliance – Ensuring global food safety standards
  • Halal Certification – Certified by Jakim Malaysia, catering to Muslim consumers across ASEAN
  • GMP Certification – Good Manufacturing Practice compliance for food production

Key Achievements & Industry Recognition

✔ Over 40 years of excellence in the bakery and frozen food industry
✔ Trusted supplier for leading Malaysian supermarkets, foodservice providers, and airlines
✔ Strong brand presence with Mak’Cik, a well-known frozen food brand in Malaysia
✔ Pioneered frozen curry puff production, a staple snack in Malaysian households
✔ Expanded private label partnerships with major QSR chains and hotel brands

Target Market & Customer Base

Sydney Cake House serves a broad range of customers, including:

  • Retail Consumers: Through leading supermarkets and convenience stores.
  • Foodservice Industry: Supplying hotels, airlines, and QSR chains with frozen bakery products.
  • Export Markets: Expanding presence in Singapore, Brunei, Indonesia, and the ASEAN region.

Customer Testimonials & Industry Feedback

  • “Sydney Cake House’s frozen pastries are a game-changer for our business. The quality is exceptional.”Café Owner, Kuala Lumpur
  • “Mak’Cik frozen snacks are my go-to choice for a quick and delicious treat.”Malaysian Consumer

Future Roadmap & Strategic Goals

  • Global Expansion: Strengthening exports to the Middle East, China, and Australia.
  • Innovation in Frozen Bakery Products: Developing healthier, premium, and plant-based bakery options.
  • Increased E-Commerce Presence: Expanding digital sales through major online grocery platforms.
  • Sustainability Initiatives: Implementing eco-friendly packaging and sustainable sourcing practices.

Sydney Cake House continues to innovate and grow, cementing its position as a leader in Malaysia’s bakery and frozen food industry.