Taiwan Smile Food Co., Ltd., headquartered in New Taipei City, Taiwan, is a leading manufacturer and global exporter of innovative popcorn and snack products under its flagship brand PopSmile. With a strong OEM/ODM focus and world-class food safety certifications, the company has positioned itself as a premium snack provider with a vibrant and youthful appeal across more than 40 countries.
Core Business and Operations
Taiwan Smile Food specializes in the production of gourmet popcorn, potato chips, sweet potato snacks, and French fries. Established with the mission of delivering joy through quality snacks, the company operates with full vertical integration, encompassing:
- In-house product development and flavor innovation
- Large-scale automated manufacturing lines
- Customized co-packing, OEM/ODM solutions
- Global export, logistics, and regulatory compliance support
The company’s facilities are HACCP- and ISO-certified and capable of producing up to 10 tons of popcorn daily, making it one of Asia’s largest popcorn manufacturers.
Product and Brand Portfolio
Taiwan Smile Food markets its snacks primarily under the PopSmile brand while offering private-label services to clients worldwide.
Key Product Categories
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Popcorn
- Flavors: Caramel, Cheese, Sea Salt, Truffle, Honey Butter, Bubble Tea, Strawberry Yogurt
- Formats: Single packs, mixed flavors, and party boxes
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Potato Chips
- Flavors: Sea Salt, Cheese, Sour Cream & Onion, Truffle Sea Salt
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Sweet Potato Chips
- Variants: Original, Plum, Mixed Fresh
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French Fries
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Special Editions
- Party boxes, cartoon-themed packages, and festival editions
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OEM/ODM Services
- Custom flavor development
- Branding and packaging design
- International labeling and regulatory adaptation
The products are available in various packaging formats suitable for retail chains, convenience stores, online sales, and food service channels.
Specialisation and USP
Taiwan Smile Food is known for its:
- Proprietary popcorn popping technology ensuring high expansion rate and uniform coating
- Exclusive flavor development team crafting Asian and international taste profiles
- Food safety certifications including HACCP, ISO 22000, and Halal
- Capacity for high-volume, mixed-product orders tailored for global markets
- Thematic packaging and licensing partnerships with entertainment brands
Their ability to produce both sweet and savory snacks, combined with eye-catching packaging, makes them a preferred partner for buyers targeting youth and family segments.
Financial Performance
As a privately held company, Taiwan Smile Food does not publish audited financials. However, based on trade platform data and export volumes:
- Estimated Annual Revenue: USD 15–20 million
- Annual Production Capacity: Over 3,000 metric tons of popcorn
- Export Share: Approximately 65% of total revenue
- Year-over-Year Growth: 10% average from 2019 to 2023
The brand has experienced particularly strong growth in Southeast Asia, the Middle East, and Latin America.
Export and Shipment Records
PopSmile’s products are exported to over 40 countries, including:
- Key Markets: Japan, South Korea, China, United States, Canada, Saudi Arabia, Philippines, Malaysia
- Distribution Channels: Supermarkets, hypermarkets, specialty snack retailers, e-commerce
- Top Exported SKUs: Caramel Popcorn, Truffle Popcorn, Mixed Flavor Party Packs
The company has established robust logistics and customs support, enabling reliable container-level export operations.
Target Market and Customer Base
Taiwan Smile Food serves:
- Snack importers and distributors
- Retail chains and global supermarket groups
- E-commerce brands and DTC snack companies
- Themed entertainment parks and event organizers
Their core demographic includes children, teenagers, and young adults seeking flavorful, fun snack options.
Capabilities
- Fully automated production lines with real-time quality monitoring
- Custom packaging design and multilingual labeling
- Small batch prototyping and scale-up capabilities
- Export-ready documentation and logistics support
- Licensing partnerships for co-branded snack series
Certifications and Compliance
The company adheres to international food safety and quality standards:
- ISO 22000 – Food Safety Management
- HACCP – Hazard Analysis and Critical Control Points
- Halal Certification – Enabling access to Islamic markets
- FDA Compliance – For exports to the United States
- BRC Equivalent Practices – Adopted for working with European clients
These certifications enhance credibility and ensure compliance with stringent regulatory regimes globally.
Customer Testimonials
Though not publicly disclosed due to private label confidentiality agreements, PopSmile products are frequently seen on major retail shelves and praised in online reviews for flavor quality, freshness, and creative packaging. Long-term partnerships with buyers across Asia and the Middle East reflect high satisfaction and trust.
Key Achievements
- Ranked among Taiwan’s top three popcorn exporters since 2018
- Introduced the first bubble tea flavored popcorn in Asia
- Established licensing collaborations with children’s brands for themed party snacks
- Increased production capacity by 30% between 2020 and 2023
- Featured in international expos like Gulfood, SIAL China, and THAIFEX
Taiwan Smile Food Co., Ltd. continues to deliver innovative snack experiences to global consumers, combining premium quality with creative marketing to build enduring taste memories under the PopSmile brand.
