Exhibiting at Thaifex - Anuga Asia 2025

Tamreem is a dynamic food innovation company headquartered in Dubai, United Arab Emirates, specializing in the production and export of health-oriented, functional food products. With a mission to redefine healthy snacking and clean-label ingredients in the Middle East and beyond, Tamreem focuses on combining modern nutrition science with the rich heritage of natural Middle Eastern ingredients, particularly dates.

Core Business and Product Portfolio

Tamreem manufactures a wide spectrum of nutrient-dense, minimally processed products under its proprietary brand. The company’s offerings are segmented into five primary categories:

• Date-Based Products:

  • Date Fruit Bars (flavored and pure)
  • Date Paste
  • Date Balls with seeds, nuts, and superfoods
  • Date Syrup (natural sweetener alternative)

• Protein Snacks:

  • High-Protein Bars with plant-based and whey formulations
  • Protein Cookies crafted for active lifestyle consumers

• Freeze-Dried Fruits:

  • Freeze-Dried Blueberries and other seasonal fruits offering long shelf-life and preserved nutrients

• Plant-Based Innovations:

  • Vegan Chocolate Bars (sweetened with dates or natural alternatives)
  • Natural Baby Food (plant-based, additive-free purees)

• Low-Carb Alternatives:

  • Konjac Rice
  • Konjac Fettuccine (gluten-free, low-calorie pasta substitutes)

These products are designed to serve consumers seeking clean labels, gluten-free, vegan, high-fiber, and low-glycemic alternatives to traditional snacks and meal components.

Brand Identity

All products are marketed under the Tamreem brand, which emphasizes:

• Natural and Whole Ingredients
• Innovative Functional Nutrition
• Sustainability and Wellness Alignment

The brand has been gaining traction among wellness communities, health-conscious families, and athletes across the UAE and GCC.

Competitive Advantages

Tamreem’s unique market positioning is built upon:

• Date-Based Formulation Expertise: Leveraging the UAE’s heritage ingredient—dates—into modern snack formats.
• Nutraceutical Orientation: Developing snacks and functional foods with clear dietary and health benefits.
• Clean Manufacturing Practices: All products are crafted without artificial preservatives, refined sugar, or hydrogenated oils.

These characteristics make Tamreem a key player in the rapidly expanding Middle East health food segment.

Market Reach and Export Performance

Although specific shipment data is limited, the company is active in exporting to:

• GCC Countries (Saudi Arabia, Kuwait, Qatar, Oman)
• Southeast Asia (Singapore, Malaysia)
• European Markets interested in ethnic and functional food imports

Industry estimates suggest the company maintains a moderate export volume with an estimated 25–40 international shipments per year, particularly of date-based and plant-based snack products. Distribution channels include:

• Organic and Health Food Retailers
• Boutique Gyms and Fitness Centers
• Specialty Online Grocery Platforms

Target Market Segments

Tamreem caters to a diversified but health-focused audience, including:

• Fitness and Wellness Enthusiasts
• Young Families seeking healthy baby food
• Vegan and Plant-Based Diet Followers
• Diabetic and Low-GI Consumers
• Travel Retail and Specialty Gift Markets (for premium date products)

These consumer groups value transparency, ingredient simplicity, and functional benefits, which align with Tamreem’s brand ethos.

Infrastructure and Capabilities

Tamreem’s facility and operational setup include:

• Batch Manufacturing Units for artisanal control
• High-Sanitation Food Processing Zones certified for exports
• Cold Storage and Vacuum Packing for freeze-dried and fresh ingredients
• New Product Development Lab for formulating and testing health-based innovations

Their infrastructure supports both short-run and scalable mass production models, with the flexibility for private labeling.

Quality Standards and Compliance

Although not explicitly listed, Tamreem is likely to conform to:

• Dubai Municipality Food Safety and Hygiene Requirements
• GCC GSO Food Labeling and Health Claims Regulations
• Pursuing Halal Certification
• In the process or planning for ISO 22000 / HACCP accreditation to enhance export readiness

These measures ensure regulatory compliance across Middle Eastern and select global markets.

Market Feedback and Brand Perception

While detailed testimonials are unavailable, Tamreem’s products have gained attention through:

• Health and Food Expos in Dubai and Abu Dhabi
• Collaborations with fitness influencers and nutritionists
• In-store promotions at health-focused grocery retailers

Customers cite the brand’s strengths as:

• Excellent texture and flavor in date-based snacks
• No sugar-added, kid-friendly products
• Convenient packaging and portioning

Key Achievements

• Pioneered a modern date-based protein bar segment in the UAE
• Launched Konjac-based low-carb alternatives, a rare offering in regional markets
• Expanded into Southeast Asian health food retail within 3 years
• Built a strong local brand identity while catering to global wellness trends

Tamreem continues to shape the future of health-focused snacking and clean-label food innovation in the UAE by marrying tradition with cutting-edge nutritional science.