Tan Seng Kee Foods Pte Ltd is a leading Singapore-based manufacturer of fresh noodles and ready-to-eat noodle meal kits, renowned for its innovative Kang Kang brand. Founded on traditional Asian culinary heritage and driven by a commitment to quality and health, the company has evolved into one of Southeast Asia’s top fresh noodle producers and exporters.
Company Overview
Established with a legacy of over 70 years in the noodle manufacturing industry, Tan Seng Kee Foods Pte Ltd (TSK Foods) is synonymous with high-quality, fresh Asian noodles in Singapore and beyond. Helmed by Annie Tan Pei Tian, the company blends heritage with innovation, bringing authentic flavors to modern consumers through both traditional and health-conscious product lines.
Core Products and Offerings
TSK Foods’ diverse portfolio caters to a wide spectrum of consumer needs and includes:
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Fresh Noodles:
- Kang Kang Classic Noodle Range (Yellow Noodles, Kway Teow, Laksa Noodles)
- Kang Kang Wholegrain Fresh Noodles
- Kang Kang Non-Alkaline Raw Wheat Noodles
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Microwaveable Noodle Boxes:
- Ready-to-eat Char Kway Teow
- Pad Thai
- Hokkaido Ramen
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Express Meal Kits:
- Laksa Kit
- Curry Mee Kit
- Prawn Mee Soup Kit
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Complementary Products:
- Krunch-Up Toppings in various Southeast Asian flavors including Mee Soto, Salted Egg, and Chicken Rice
These offerings appeal to consumers seeking convenience without compromising on authentic taste, making TSK a go-to brand for both retail and foodservice buyers.
Unique Selling Proposition (USP)
Tan Seng Kee Foods distinguishes itself through a combination of traditional noodle-making techniques and cutting-edge food safety and processing technologies. The Kang Kang line is widely acclaimed for being:
- Non-alkaline and preservative-free
- Ready-to-eat in just 2 minutes
- Wholegrain-certified and Healthier Choice-labeled in Singapore
The brand has become a household staple, offering both authenticity and health benefits in a single package.
Market Position and Target Audience
Tan Seng Kee Foods serves a broad customer base that includes:
- Retail consumers across supermarkets and e-commerce platforms
- Foodservice clients including restaurants, caterers, and hotels
- International distributors of Southeast Asian food products
Its products are especially popular in Singapore, Malaysia, and selected global export markets such as Australia, Hong Kong, and the United Kingdom.
Financials and Shipment Insights
According to import-export trade data available from ImportYeti and Volza, TSK Foods has completed over 100 international shipments in the past 24 months. Key export items include Kang Kang noodles and meal kits, primarily to clients in Australia, Canada, and the UK. The company continues to scale its distribution network globally with a focus on health-conscious Asian cuisine lovers.
Capabilities and Infrastructure
TSK Foods operates a 60,000-square-foot facility in Singapore equipped with:
- Automated noodle production lines
- Integrated packaging and cold-chain storage
- R&D and product development labs
The facility is designed to cater to both mass production and customized private label orders, offering full-spectrum OEM services.
Certifications and Compliance
The company adheres to stringent food safety standards and holds multiple certifications, including:
- ISO 22000
- HACCP Certification
- Singapore Health Promotion Board’s Healthier Choice Symbol
- Halal Certification
These compliance benchmarks ensure product safety and marketability across global markets with strict import regulations.
Customer Testimonials and Recognition
The Kang Kang brand has received accolades from both end consumers and institutional buyers. Customers consistently praise the authentic taste, quick preparation time, and healthier formulations. TSK's products are also featured on Singaporean food blogs and cooking shows, further validating their quality and versatility.
Major Achievements
- Recognized as Singapore’s #1 Fresh Noodle Brand in modern trade channels
- Developed the first microwaveable Southeast Asian noodle box series in Singapore
- Partnered with foodservice chains for customized meal solutions
- Exported to more than 15 countries globally under the Kang Kang brand
Tan Seng Kee Foods Pte Ltd continues to lead the way in modernizing Southeast Asian noodles for global consumption, delivering on taste, convenience, and health without compromise.