Exhibiting at Thaifex - Anuga Asia 2025

Taste Inc Asia Co., Ltd., based in Bangkok, Thailand, is a premier food marketing and event management company renowned for its innovative brand experiences and creative culinary activations. Established with a vision to bridge the gap between food brands and consumers, the company has developed a strong reputation across Asia for its ability to deliver memorable, data-driven, and result-oriented food marketing solutions.

Core Business and Services

Taste Inc Asia specializes in three main verticals:

• Food Marketing Services:
  • Brand communication and positioning strategies.
  • Concept development tailored to food and beverage (F&B) industry.
  • Media planning and execution across traditional and digital platforms.
• Food Events:
  • Organizing immersive experiences such as food festivals, roadshows, and trade exhibitions.
  • Hosting high-profile culinary competitions, gala dinners, and interactive workshops.
  • Venue management and end-to-end event production tailored to F&B clients.
• Celebrity Chef Management:
  • Curating private dining experiences and corporate team-building programs with renowned chefs.
  • Chef booking and representation for media, brand activations, and promotional campaigns.

Specialization and Unique Selling Proposition (USP)

Taste Inc Asia stands out in the competitive F&B marketing space by combining in-depth cultural insights with cutting-edge creative direction. Its USP lies in leveraging Thailand’s culinary diversity to craft authentic storytelling experiences around food. The company maintains a niche focus on Thai cuisine through its proprietary brand "Chim Thai", which promotes Thai culinary heritage globally.

Financial and Operational Performance

While private financial data is not publicly disclosed, Taste Inc Asia has demonstrated significant market traction through high-profile campaigns and consistent client engagement. Their recurring collaborations with international chefs and brands underscore a robust revenue stream derived from both corporate and B2C sectors.

International Footprint and Shipment Activities

Taste Inc Asia is not a traditional exporter of physical goods but operates in the service segment of the food and beverage industry. Therefore, it does not have shipment records on platforms like Volza or ImportYeti. Instead, its impact is measured through event reach, attendance figures, and social engagement metrics. Notable achievements include:

• Curating food events with over 10,000 attendees.
• Generating over 100,000+ views on culinary video content through its YouTube and social platforms.
• Successfully executing food roadshows across Thailand, Vietnam, and Singapore.

Target Market

The company caters to:

• Food and beverage brands seeking market penetration or brand activation in Southeast Asia.
• Tourism boards promoting culinary tourism.
• Event organizers and corporate entities interested in engaging food-centric experiences.
• Media agencies looking to collaborate on food-themed productions.

Capabilities

Taste Inc Asia boasts comprehensive in-house capabilities, including:

• A creative studio for content and campaign design.
• An event logistics team capable of managing large-scale productions.
• A robust chef and influencer network across Southeast Asia.
• Multilingual marketing professionals skilled in Thai, English, and regional dialects.

Certifications and Compliance

Although specific ISO or food safety certifications are not applicable to their business model, the company adheres to event safety regulations and public health standards during all food activations. All culinary collaborations involve certified chefs and regulated venues.

Customer Testimonials

Client feedback highlighted on platforms and social media consistently commends:

• The company’s meticulous attention to detail in event execution.
• High-quality chef engagements that elevate brand prestige.
• Effective campaign ROI measured through brand visibility and consumer engagement.

Major Achievements

• Developed the "Chim Thai" brand, now recognized across several Asian culinary events.
• Produced and managed over 50 culinary events since inception.
• Collaborated with celebrity chefs like Chef Chumpol and Chef Nooror to elevate event value.
• Featured in Thai and international media for promoting culinary diplomacy through food.

Taste Inc Asia Co., Ltd. continues to be a creative powerhouse in Asia’s food marketing ecosystem, delivering curated gastronomic experiences that blend culture, commerce, and cuisine with precision and passion.