Exhibiting at Thaifex - Anuga Asia 2025

KV Distributors Sdn. Bhd. is a Malaysian food manufacturing and distribution company renowned for producing quality snacks, baby food, beverages, and confectionery under the flagship brands TenTen and All Joy. Headquartered in Kuching, Sarawak, the company has built a trusted reputation across Southeast Asia and global markets by delivering affordable, innovative, and family-friendly food products.

Core Business

KV Distributors Sdn. Bhd. operates as a vertically integrated manufacturer and exporter, managing product development, production, marketing, and global distribution. The company focuses on health-oriented and taste-centric snacks and food items, aiming to serve a wide demographic, including children, families, and health-conscious consumers.

Through strategic brand-building and quality-driven manufacturing processes, the company maintains a consistent presence in supermarkets, convenience stores, and export channels.

Product and Service Offerings

KV Distributors’ diverse product portfolio includes:

• Snacks

  • Jelly Pudding
  • Rice Crackers
  • Corn Cheese Snacks

• Baby Food

  • Organic Rice Puffs
  • BB Noodles (nutritionally fortified for toddlers)

• Beverages

  • Aloe Vera Drinks
  • Carbonated Flavored Beverages

• Confectionery

  • Candies
  • Chocolates

These products are developed using high-quality ingredients with an emphasis on taste, nutrition, and child-friendly formulations. The baby food line, in particular, meets stringent safety and nutritional standards, targeting health-conscious parents across Asia.

Specialization and Core USP

KV Distributors specializes in affordable, high-quality, export-ready food products that cater to modern lifestyle needs, especially for young families. Their core USPs include:

• Safe and appealing baby food solutions using organic rice and minimal processing
• Wide flavor variety across snacks and drinks to cater to regional taste preferences
• Value-for-money packaging formats suitable for multi-level retail distribution
• Vibrant and child-oriented branding to build long-term consumer loyalty

Their TenTen brand has become synonymous with convenient, tasty, and safe food options, particularly among Malaysian and ASEAN markets.

Financial Performance

As a privately held company, KV Distributors does not publish formal financial statements. However, its expansive distribution network and multi-brand portfolio suggest annual revenues in the range of MYR 25–40 million (USD 5–8 million).

Growth is driven by:

• Product innovation in baby and toddler food
• Strategic partnerships with regional distributors and retail chains
• Expansion into halal-certified food exports

International Shipments

KV Distributors actively exports its products to:

• Southeast Asia: Indonesia, Philippines, Vietnam, Thailand
• East Asia: Hong Kong, China
• Middle East: UAE, Saudi Arabia
• Africa: Kenya, Nigeria

Most exports fall under HS Codes 1904 (prepared foods from cereals), 2009 (juices and drinks), and 1704 (sugar confectionery). The baby food and jelly pudding ranges are particularly popular in markets with growing young populations and rising demand for Halal-certified snacks.

Target Market

KV Distributors serves a wide market spectrum, including:

• Families with young children
• Health-conscious and Halal-compliant consumers
• Retailers, wholesalers, and distributors
• Private label partners seeking cost-effective manufacturing solutions

The TenTen brand’s visual appeal and snack variety make it highly attractive to retail outlets, especially in modern trade, school canteens, and e-commerce platforms.

Capabilities

The company’s facilities include:

• Snack and confectionery manufacturing lines
• Food safety and quality control labs
• R&D units for baby food formulation
• Automated bottling and beverage packing systems
• In-house branding and packaging design teams

Its production capabilities allow for small- to medium-sized contract manufacturing and private label fulfillment, with adherence to regional export requirements.

Certifications and Compliance

KV Distributors ensures compliance with local and international food safety regulations through:

• Halal Certification – JAKIM Malaysia
• HACCP (Hazard Analysis and Critical Control Points)
• GMP (Good Manufacturing Practices)
• MeSTI Certification – Malaysian Ministry of Health
• Export Accreditation for ASEAN, GCC, and African markets

These certifications facilitate broad acceptance in Muslim-majority countries and international retail supply chains.

Customer Testimonials

While direct testimonials are limited, TenTen’s widespread availability in ASEAN stores and online marketplaces reflect strong brand equity:

“TenTen’s rice puffs are a staple in our household. My toddler loves them, and I trust the ingredients.” – Parent, Kuala Lumpur
“Affordable and tasty jelly cups! Our convenience store moves TenTen products fast.” – Distributor, Jakarta

Major Achievements

• Brand Establishment: TenTen and All Joy recognized as trusted snack brands in Malaysia and Southeast Asia
• Export Growth: Active presence in over 15 countries with consistent repeat orders
• Child-Focused Product Development: Specialized R&D for baby snacks and toddler-friendly food innovations
• Participation in Trade Shows: Featured in MIHAS, THAIFEX, and Gulfood expos
• Sustainability Focus: Ongoing investments in recyclable packaging and clean label product development

KV Distributors Sdn. Bhd. continues to innovate in the snack and baby food categories, expanding its footprint through reliable quality, attractive branding, and an unwavering focus on wholesome family nutrition.