Exhibiting at World Tea Expo 2025

Tequila Fregón is a premium tequila brand produced in the highlands of Jalisco, Mexico, by Casa Tequilera Color Amor. Known for its rich flavor, traditional craftsmanship, and commitment to authenticity, Tequila Fregón represents a deep cultural tribute to Mexico’s agave spirits heritage. From field to bottle, the brand delivers high-quality tequilas that embody both modern refinement and centuries-old tequila-making techniques.

Company Background and Heritage

Tequila Fregón originates in Capilla de Guadalupe, a region situated in the heart of Jalisco's tequila-producing highlands. This location is renowned for its mineral-rich red soil and ideal agave-growing climate. The brand is part of Casa Tequilera Color Amor, a boutique distillery focused on small-batch, artisan-level production with strong regional and cultural identity.

Fregón, a Mexican slang term denoting excellence and coolness, is aptly chosen to represent a brand that celebrates distinction in both flavor and craftsmanship.

Core Products

The brand offers two primary expressions, each crafted from 100% blue weber agave:

• Tequila Fregón Blanco (750 ml): Crystal-clear with notes of citrus, cooked agave, and a hint of pepper. Unaged, it captures the purest essence of agave flavor.
• Tequila Fregón Reposado (750 ml): Aged in oak barrels for up to 6 months, offering a smooth and balanced profile with vanilla, spice, and wood tones.

Both products are made using traditional slow-cooking techniques and natural fermentation, distilled in copper stills to preserve flavor integrity.

Unique Selling Proposition (USP)

• Estate-Grown Agave: Sourced from Casa Tequilera’s own fields, ensuring full control over quality and maturity.
• Highland Terroir Advantage: Grown at high altitudes (~6,000 ft above sea level), contributing to sweeter, more aromatic agave.
• Artisan Production: Small-batch methods, hand-labeled bottles, and minimal filtration to retain authentic textures and aromas.
• Aesthetic Appeal: Distinctive bottle design with hand-drawn illustrations and embossed glass to evoke Mexican artistry.

Market Performance and Distribution

Although relatively young in the global premium spirits market, Tequila Fregón has shown consistent growth:

• Annual Production Volume: Estimated at 25,000–30,000 liters, indicating a boutique operation focused on quality over volume.
• Primary Markets: Mexico (domestic), United States, Canada, and select regions of Europe.
• Retail Channels: Available through premium retailers, online liquor marketplaces, and boutique distributors.
• Wholesale Pricing (Blanco): Approximately MXN 400–450 per bottle (wholesale average)

Shipment and Export Activity

According to export data and import logs:

• Export Activity: Shipped to the United States under FDA and TTB regulations for spirits.
• Top Export Ports: Veracruz (MX), Laredo (US), and Houston (US)
• Import Partners: Specialty beverage distributors, Latin-owned spirits businesses, and agave spirit retailers.

Target Market

Tequila Fregón caters to a niche yet growing market of:

• Premium Spirits Consumers: Interested in artisanal, additive-free, small-batch tequilas.
• Tequila Connoisseurs and Collectors: Looking for distinct regional offerings with character and story.
• Hospitality Industry: Upscale bars and restaurants offering craft tequila flights and cocktail programs.
• Diaspora and Latin Heritage Consumers: Seeking authentic Mexican brands with cultural significance.

Capabilities and Infrastructure

• Distillery Facilities: Equipped for agave roasting, milling, fermentation, and distillation on-site.
• Bottling Line: Manual and semi-automated systems for labeling and packing.
• Quality Control: Agave maturity testing, Brix level monitoring, and in-house sensory evaluation.

Certifications and Regulatory Compliance

• NOM Certified: Registered under Mexico’s Consejo Regulador del Tequila (CRT)
• 100% Agave Tequila: Compliant with CRT designation rules
• FDA and TTB Approved: For U.S. imports
• Sustainability Practices: Water reuse, agave waste composting, and no artificial additives

Customer Testimonials

“This is the cleanest blanco I’ve tasted in years. Smooth, citrusy, and it mixes beautifully for craft cocktails.”
— Carlos M., Spirits Buyer, Guadalajara

“We offer Fregón at our tequila bar, and it’s consistently a favorite among patrons who know their agave.”
— Janet R., Beverage Director, San Diego

“Beautifully presented and wonderfully smooth. A top-tier sipping tequila.”
— Amanda T., Liquor Reviewer

Major Achievements

• Named Top 10 New Premium Tequila Brands by Tequila Journal (2023)
• Scored 94 points in the 2023 Mexico Spirits Awards for Fregón Reposado
• Featured at Bar Convent Brooklyn and Expo Tequila Guadalajara
• Collaborated with local Jalisco artisans to develop a sustainable packaging initiative using recycled glass

Tequila Fregón is more than a beverage—it is a celebration of Mexican terroir, culture, and artisanal excellence, offering consumers a taste of authenticity with every pour.