Rodeo de las Aguas Tequila is a premium spirits brand based in Las Vegas, Nevada, USA, renowned for its handcrafted 100% Blue Weber Agave tequila expressions. Drawing inspiration from Old World tradition and contemporary luxury, the brand has quickly established a reputation for sophistication, authenticity, and small-batch craftsmanship in the high-end tequila market.
Company Overview
Founded by Tony Garcia, Rodeo de las Aguas positions itself as a symbol of refined tequila culture, blending artisanal methods with modern innovation. The brand’s name pays homage to a historic 1800s Spanish land grant in California known as "Rodeo de las Aguas" (Gathering of the Waters), reflecting the brand’s commitment to heritage and purity.
The company sources its agave exclusively from the highlands of Jalisco, Mexico, and oversees every stage of production from harvest to bottling through artisanal processes performed at NOM 1614-certified distilleries.
Core Business Activities
Rodeo de las Aguas Tequila specializes in:
- Producing ultra-premium, additive-free tequila using traditional tahona wheel extraction and copper still distillation.
- Distributing its tequila across luxury retail locations, top-tier restaurants, and premium spirits eCommerce platforms.
- Engaging in brand-building through curated tasting events, private collector releases, and influencer partnerships.
Product Portfolio
Each expression is crafted for discerning palates, balancing terroir-rich agave flavors with aging complexity:
-
Tequila Blanco
- Unaged, crisp, and vegetal
- 100% Blue Weber Agave from Los Altos, Jalisco
- Tasting notes: citrus, cooked agave, white pepper
-
Tequila Reposado
- Aged up to 10 months in American oak barrels
- Tasting notes: caramel, vanilla, toasted almond
-
Tequila Añejo
- Aged 18–24 months in American oak
- Tasting notes: dark chocolate, dried fruit, leather
-
Tequila Cristalino Añejo
- Aged 24 months, charcoal filtered for clarity
- Tasting notes: floral, honeyed oak, smooth finish
-
Tequila Extra Añejo
- Aged 5 years in French oak barrels
- Limited release for connoisseurs
- Tasting notes: espresso, nutmeg, pipe tobacco
All expressions are bottled at 40% ABV and come in bespoke packaging that highlights the brand’s commitment to luxury and detail.
Specialization and USP
Rodeo de las Aguas distinguishes itself through:
- 100% additive-free production, verified by Tequila Matchmaker
- Artisanal processes, including slow-cooking in brick ovens and tahona extraction
- Limited production runs ensuring high quality and exclusivity
- Award-winning packaging and collector-grade bottle design
Its ultra-premium positioning caters to a niche but growing market of tequila aficionados, collectors, and mixologists who value provenance and purity.
Financial Performance
As a premium brand in the early growth stage:
- Estimated annual revenue reached $2.7 million in 2023
- Recorded 38% YoY sales growth through DTC and distributor channels
- Average retail price ranges from $79 (Blanco) to $349 (Extra Añejo) per 750ml bottle
- Top-performing SKUs: Tequila Cristalino Añejo and Reposado
Shipment and Export Insights
- Distributed across 15 U.S. states, with expansion plans targeting New York, Florida, and Illinois
- Available in over 250 retail locations, including Total Wine & More, BevMo, and boutique liquor stores
- Initial exports launched to Canada and Western Europe in Q4 2023
- Uses temperature-controlled logistics to maintain product integrity
Target Markets
Rodeo de las Aguas targets:
- Affluent tequila collectors and enthusiasts
- Luxury hotels and fine dining establishments
- High-end spirits retailers and sommeliers
- Craft cocktail bars and tasting lounges
The brand aligns itself with consumers seeking quality over quantity, exclusivity, and rich brand storytelling.
Capabilities and Infrastructure
- Partner distillery with NOM 1614 certification in Jalisco, Mexico
- Dedicated bottling line for small-batch production
- State-of-the-art inventory and logistics system
- Internal content and digital marketing team based in Nevada
Certifications and Compliance
- Certified 100% Blue Weber Agave (CRT compliant)
- Verified additive-free by Tequila Matchmaker
- FDA labeling compliance for U.S. sales
- Adheres to NOM standards for Mexican tequila export
Client Testimonials
“The Cristalino is pure elegance. Smooth, aromatic, and unlike anything else on the shelf.”
— Sophia M., Spirits Enthusiast
“We’ve added Rodeo de las Aguas to our top-shelf menu and it’s now a guest favorite. A true sipping tequila.”
— Beverage Director, Montecito Grill & Bar
Recognitions and Achievements
- Double Gold Medal Winner – San Francisco World Spirits Competition 2023
- Named Top 5 Ultra-Premium Tequilas by Tequila Aficionado Magazine
- Featured in Robb Report, Liquor.com, and VinePair
- Recognized for “Best New Luxury Brand” at 2023 Las Vegas Spirits Awards
Rodeo de las Aguas Tequila continues to elevate the art of tequila, combining historic authenticity with modern excellence to craft one of the most distinguished spirits portfolios in the premium beverage sector.
