Katy Perry Redefines Beverage in the Non-Alcoholic Space with De Soi
Product Offerings
Products:
Non-Alcoholic Apéritifs: Golden Hour, Purple Lune, Champignon Dreams, Très Rosé, Spritz Italiano, St. Moritz Mule
Product Categories
Available Products
Golden Hour
Purple Lune
Champignon Dreams
Très Rosé
Spritz Italiano
St. Moritz Mule
De Soi is a California-based premium beverage brand specializing in non-alcoholic apéritifs inspired by traditional French spritz culture. Co-founded by global pop icon Katy Perry and master distiller Morgan McLachlan, De Soi blends culinary sophistication with modern wellness, offering a sophisticated drinking experience free from alcohol, artificial ingredients, and hangovers. Headquartered in Los Angeles, the brand has rapidly positioned itself as a category innovator within the functional beverage and non-alcoholic movement.
Core Business
De Soi produces adaptogen-infused, sparkling non-alcoholic apéritifs formulated to deliver a mood-enhancing, ritual-driven drinking experience. The product line is developed with botanicals, natural extracts, and functional ingredients such as L-theanine, ashwagandha, reishi mushrooms, and lemon balm to promote relaxation, stress relief, and social enjoyment without intoxication.
With its emphasis on wellness, mindful consumption, and elevated flavor profiles, De Soi targets the modern consumer seeking premium alternatives to alcohol.
Product and Service Offerings
Non-Alcoholic Apéritif Lineup:
Golden Hour: Bright and citrusy with notes of yuzu, lemongrass, and chamomile
Purple Lune: Rich with blackberry, vanilla oak, and rose petals
Champignon Dreams: Earthy and juicy with strawberry and mushroom umami
Très Rosé: Sparkling rosé-style apéritif with notes of raspberry and rooibos
Spritz Italiano: A non-alcoholic twist on classic Italian aperitivo with blood orange and bitters
St. Moritz Mule: Ginger-forward with citrus, cayenne, and calming botanicals
Formats:
Available in 8 oz. single cans, multi-packs, and 750ml glass bottles
Offered online DTC and in select retail, hospitality, and specialty wellness channels
Functional Ingredient Focus:
Adaptogens like ashwagandha and reishi support calm and balance
L-theanine for mental clarity
Botanicals and fruit extracts for flavor depth and complexity
Each product is vegan, gluten-free, and free of refined sugar and artificial preservatives.
Specialization and USP
De Soi distinguishes itself through the intersection of culinary craft, functional health, and celebrity-backed branding. Its unique selling propositions include:
One of the few non-alcoholic beverage companies backed by a mainstream cultural figure (Katy Perry), creating mass consumer awareness
Formulations developed in partnership with award-winning master distiller Morgan McLachlan
Strong focus on functional adaptogens that enhance wellness and elevate the consumer’s mood without intoxication
The beverages are marketed as a better-for-you social ritual, positioned as an alternative to alcohol in social settings without compromising on taste or elegance.
Financial and Market Presence
While De Soi is privately held, its brand trajectory and market performance have been notable since launch:
Available in over 1,000 retail locations, including Whole Foods, Foxtrot, Boisson, and Thrive Market
Online DTC sales account for a significant portion of revenue, with high reorder rates
Featured in Forbes, Vogue, New York Times, Goop, and Bon Appétit
Achieved double-digit month-over-month growth in its first 18 months post-launch
Capitalized on the booming non-alcoholic drinks market, which is projected to reach $30 billion globally by 2025
Its celebrity-backed branding and influencer visibility have fueled viral campaigns across TikTok and Instagram, expanding awareness among Gen Z and millennial audiences.
Shipment and Sourcing Insights
De Soi beverages are produced in the United States using domestically and internationally sourced botanicals and adaptogens. The company operates with:
Sustainable packaging—recyclable aluminum cans and glass bottles
Cold-fill production methods to preserve ingredient integrity
Direct-to-consumer shipping across all 50 U.S. states
Fulfillment partnerships with third-party logistics providers and retail distributors
De Soi adheres to food safety and compliance regulations set by the FDA and third-party testing labs.
Target Market
De Soi’s core audience includes:
Health-conscious millennials and Gen Z consumers
Sober-curious and sober lifestyle advocates
Wellness enthusiasts and yoga/spa clientele
Gourmet, design-forward drinkers looking for non-alcoholic luxury
The brand appeals to those seeking functional, intentional beverages with premium taste and elevated branding.
Capabilities
Product development rooted in culinary science and herbalism
Agile supply chain enabling seasonal and limited-edition releases
Strong e-commerce and subscription infrastructure
Scalable retail partnerships in health food and specialty beverage sectors
Data-driven marketing and influencer engagement strategy
De Soi also partners with boutique retailers, event planners, and wellness spaces for brand collaborations and in-store activations.
Certifications and Compliance
Products manufactured in FDA-registered facilities
Compliant with U.S. beverage labeling and supplement regulations
All products are vegan, gluten-free, and contain no artificial preservatives
Adherence to Prop 65 labeling where applicable
Customer Testimonials
“The only non-alcoholic beverage that truly feels like a celebration. I serve it at every dinner party.”
— Wellness Lifestyle Blogger, Los Angeles
“I love the adaptogens in De Soi. They help me unwind after work without the side effects of alcohol.”
— Marketing Executive, San Francisco
Major Achievements
Co-founded by Katy Perry, bringing star power and mass appeal to the non-alcoholic category
Featured in Forbes' Top Emerging Beverage Brands to Watch
Named a Top 10 Non-Alcoholic Beverage Brand by BevNet in 2023
Rapid retail expansion to 1,000+ stockists across major urban centers
Launched multiple SKUs and formats within two years of operation
De Soi continues to lead the functional apéritif category with a forward-thinking blend of wellness, flavor, and cultural relevance, reshaping the future of celebratory drinking one adaptogen at a time.
