Exhibiting at World Tea Expo 2025

De Soi is a California-based premium beverage brand specializing in non-alcoholic apéritifs inspired by traditional French spritz culture. Co-founded by global pop icon Katy Perry and master distiller Morgan McLachlan, De Soi blends culinary sophistication with modern wellness, offering a sophisticated drinking experience free from alcohol, artificial ingredients, and hangovers. Headquartered in Los Angeles, the brand has rapidly positioned itself as a category innovator within the functional beverage and non-alcoholic movement.

Core Business

De Soi produces adaptogen-infused, sparkling non-alcoholic apéritifs formulated to deliver a mood-enhancing, ritual-driven drinking experience. The product line is developed with botanicals, natural extracts, and functional ingredients such as L-theanine, ashwagandha, reishi mushrooms, and lemon balm to promote relaxation, stress relief, and social enjoyment without intoxication.

With its emphasis on wellness, mindful consumption, and elevated flavor profiles, De Soi targets the modern consumer seeking premium alternatives to alcohol.

Product and Service Offerings

• Non-Alcoholic Apéritif Lineup:

  • Golden Hour: Bright and citrusy with notes of yuzu, lemongrass, and chamomile
  • Purple Lune: Rich with blackberry, vanilla oak, and rose petals
  • Champignon Dreams: Earthy and juicy with strawberry and mushroom umami
  • Très Rosé: Sparkling rosé-style apéritif with notes of raspberry and rooibos
  • Spritz Italiano: A non-alcoholic twist on classic Italian aperitivo with blood orange and bitters
  • St. Moritz Mule: Ginger-forward with citrus, cayenne, and calming botanicals

• Formats:

  • Available in 8 oz. single cans, multi-packs, and 750ml glass bottles
  • Offered online DTC and in select retail, hospitality, and specialty wellness channels

• Functional Ingredient Focus:

  • Adaptogens like ashwagandha and reishi support calm and balance
  • L-theanine for mental clarity
  • Botanicals and fruit extracts for flavor depth and complexity

Each product is vegan, gluten-free, and free of refined sugar and artificial preservatives.

Specialization and USP

De Soi distinguishes itself through the intersection of culinary craft, functional health, and celebrity-backed branding. Its unique selling propositions include:

• One of the few non-alcoholic beverage companies backed by a mainstream cultural figure (Katy Perry), creating mass consumer awareness
• Formulations developed in partnership with award-winning master distiller Morgan McLachlan
• Strong focus on functional adaptogens that enhance wellness and elevate the consumer’s mood without intoxication
• High-end design aesthetics targeting fashion-forward, wellness-conscious demographics

The beverages are marketed as a better-for-you social ritual, positioned as an alternative to alcohol in social settings without compromising on taste or elegance.

Financial and Market Presence

While De Soi is privately held, its brand trajectory and market performance have been notable since launch:

• Available in over 1,000 retail locations, including Whole Foods, Foxtrot, Boisson, and Thrive Market
• Online DTC sales account for a significant portion of revenue, with high reorder rates
• Featured in Forbes, Vogue, New York Times, Goop, and Bon Appétit
• Achieved double-digit month-over-month growth in its first 18 months post-launch
• Capitalized on the booming non-alcoholic drinks market, which is projected to reach $30 billion globally by 2025

Its celebrity-backed branding and influencer visibility have fueled viral campaigns across TikTok and Instagram, expanding awareness among Gen Z and millennial audiences.

Shipment and Sourcing Insights

De Soi beverages are produced in the United States using domestically and internationally sourced botanicals and adaptogens. The company operates with:

• Sustainable packaging—recyclable aluminum cans and glass bottles
• Cold-fill production methods to preserve ingredient integrity
• Direct-to-consumer shipping across all 50 U.S. states
• Fulfillment partnerships with third-party logistics providers and retail distributors

De Soi adheres to food safety and compliance regulations set by the FDA and third-party testing labs.

Target Market

De Soi’s core audience includes:

• Health-conscious millennials and Gen Z consumers
• Sober-curious and sober lifestyle advocates
• Wellness enthusiasts and yoga/spa clientele
• Gourmet, design-forward drinkers looking for non-alcoholic luxury

The brand appeals to those seeking functional, intentional beverages with premium taste and elevated branding.

Capabilities

• Product development rooted in culinary science and herbalism
• Agile supply chain enabling seasonal and limited-edition releases
• Strong e-commerce and subscription infrastructure
• Scalable retail partnerships in health food and specialty beverage sectors
• Data-driven marketing and influencer engagement strategy

De Soi also partners with boutique retailers, event planners, and wellness spaces for brand collaborations and in-store activations.

Certifications and Compliance

• Products manufactured in FDA-registered facilities
• Compliant with U.S. beverage labeling and supplement regulations
• All products are vegan, gluten-free, and contain no artificial preservatives
• Adherence to Prop 65 labeling where applicable

Customer Testimonials

“The only non-alcoholic beverage that truly feels like a celebration. I serve it at every dinner party.”
— Wellness Lifestyle Blogger, Los Angeles

“I love the adaptogens in De Soi. They help me unwind after work without the side effects of alcohol.”
— Marketing Executive, San Francisco

Major Achievements

• Co-founded by Katy Perry, bringing star power and mass appeal to the non-alcoholic category
• Featured in Forbes' Top Emerging Beverage Brands to Watch
• Named a Top 10 Non-Alcoholic Beverage Brand by BevNet in 2023
• Rapid retail expansion to 1,000+ stockists across major urban centers
• Launched multiple SKUs and formats within two years of operation

De Soi continues to lead the functional apéritif category with a forward-thinking blend of wellness, flavor, and cultural relevance, reshaping the future of celebratory drinking one adaptogen at a time.