Product Offerings
Products:
Ready-to-Serve Cocktails: Espresso Martini, Classic Old Fashioned, Cosmo, Manhattan, El Marg, Martini, Maple Bourbon Smash
Limited Edition Series: Canadian Series Maple Bourbon Smash
Tumbler & Rocks is a premium Canadian cocktail brand headquartered in Fort Saskatchewan, Alberta, offering an innovative lineup of ready-to-serve craft cocktails. Founded by Nathan Flim, the company is redefining convenience and quality in the ready-to-drink (RTD) market by combining handcrafted recipes with bar-grade spirits, all packaged in elegant glass bottles. Tumbler & Rocks has emerged as one of Canada’s most promising players in the upscale beverage segment, known for delivering artisanal cocktails without the need for bartending skills.
Core Business
Tumbler & Rocks specializes in manufacturing small-batch, ready-to-serve cocktails using premium ingredients and precise mixology standards. The business model emphasizes:
- Craftsmanship: Each bottle is mixed, bottled, and labeled by hand.
- Convenience: No mixing or measuring required—just pour over ice and serve.
- Quality Assurance: Use of real spirits, no artificial flavors or preservatives.
The company caters to both individual consumers and corporate gifting markets through retail outlets, direct-to-consumer e-commerce, and specialty liquor stores.
Product and Service Offerings
Ready-to-Serve Craft Cocktails
- Espresso Martini – Vodka, coffee liqueur, cold brew
- Classic Old Fashioned – Whiskey, bitters, simple syrup
- Cosmo – Vodka, triple sec, cranberry, lime
- Manhattan – Rye, sweet vermouth, bitters
- El Marg – Tequila, orange liqueur, lime
- Martini – Gin, dry vermouth
- Maple Bourbon Smash – Bourbon, maple syrup, citrus (Limited Edition)
All cocktails are packaged in 375ml glass bottles, designed to serve 3–4 drinks per bottle.
Limited Edition Series
- Canadian Series: Maple Bourbon Smash – A tribute to Canadian heritage and seasonal flavors, using real maple syrup sourced from local producers.
Specialisation and Core USP
Tumbler & Rocks distinguishes itself in the RTD category through:
- Small-Batch Production: Handcrafted process ensures flavor integrity and artisanal quality.
- Premium Spirits: Each cocktail is made using top-shelf liquors from reputable distilleries.
- Eco-Friendly Packaging: Recyclable glass bottles with minimalist branding.
- Bar-Quality Taste: Recipes crafted by mixologists to replicate the full cocktail experience.
Financials
As a fast-growing startup in the premium RTD market, Tumbler & Rocks has achieved rapid sales growth within a niche but expanding category:
- Estimated Revenue (2023): CAD $1.2M–$1.8M
- YoY Growth: 85% increase in direct-to-consumer and retail orders
- Gross Margin: Approximately 60% due to vertical integration and in-house bottling
The company’s strategic positioning in liquor stores and boutique outlets has enabled high visibility without the need for mass-market discounting.
Shipment Data
While limited in international exports due to alcohol regulations, domestic logistics data reveals:
- Distribution Reach: Over 100 retail partners across Alberta, British Columbia, and Ontario
- E-commerce Shipments: Fulfilled weekly with temperature-controlled logistics
- Packaging Format: 6-pack units per SKU for retail, 12-pack master cartons for wholesale
Target Market
Tumbler & Rocks targets premium and convenience-seeking consumers, including:
- Urban Professionals looking for high-quality at-home cocktails
- Gifting Market through curated gift boxes and seasonal bundles
- Special Event Organizers for weddings, corporate functions, and holiday packages
- Liquor Retailers & Boutique Beverage Stores
Capabilities
- In-House Mixology & Bottling Facility: Located in Fort Saskatchewan
- E-commerce Platform: Nationwide shipping through their website
- Retail Distribution Support: POS materials, display racks, tasting sessions
- Custom Labeling: Private label and corporate branding programs available
Certifications and Compliance
- Liquor Manufacturing License: Authorized by Alberta Gaming, Liquor and Cannabis Commission (AGLC)
- Health & Safety Certified: Adherence to Canadian Food Inspection Agency standards
- Bar Code & GTIN Compliant: All products retail-ready and traceable
Customer Testimonials
“These cocktails are a hit at every party. Perfect balance of flavor, not too sweet, and very classy presentation.”
— Verified Customer, Calgary
“The Espresso Martini tastes like it was just made by a top bartender. It’s now a staple in my fridge.”
— Instagram Review, Toronto
Major Achievements
- Featured in Liquor Retailer Canada and Alberta Beverage News
- Selected as Official Cocktail Provider for multiple 2023 Alberta Food & Wine Festivals
- Launched new flavor innovations quarterly in 2024
- Expanded retail presence by 200% from 2022 to 2024
Tumbler & Rocks continues to craft a new path in Canada's premium cocktail market by combining authenticity, flavor, and style into every bottle—making luxury cocktails accessible, effortless, and unforgettable.