Exhibiting at World Tea Expo 2025

Noche Vida Tequila is a distinguished artisanal distillery based in Jamay, Jalisco, Mexico, producing handcrafted tequila that embodies the richness of Mexico’s agave culture and heritage. Renowned for its elegant craftsmanship, Noche Vida merges traditional distillation practices with a modern luxury aesthetic, appealing to connoisseurs who value both authenticity and sophistication in premium spirits.

Brand Philosophy and Identity

The name “Noche Vida,” which translates to “Night Life,” captures the spirit of celebration, elegance, and sensory indulgence. Every bottle reflects the depth of flavor and complexity that can only be achieved through time-honored techniques and a deep respect for the agave plant. The brand emphasizes sustainability, cultural preservation, and artisanal quality across its production and brand ethos.

Product Portfolio

Noche Vida offers a full spectrum of tequila expressions, each crafted using 100% Blue Weber agave and aged according to strict NOM standards:

• Noche Vida Blanco:

  • Unaged and bottled directly after distillation
  • Bright, herbal, and citrus-forward flavor profile
  • Ideal for cocktails or neat sipping

• Noche Vida Reposado:

  • Aged 6–8 months in American oak barrels
  • Smooth vanilla and oak notes, with a caramel undertone
  • Golden hue and balanced complexity

• Noche Vida Añejo:

  • Aged for at least 12 months
  • Rich amber color with aromas of dark chocolate, roasted agave, and spices
  • A sipping tequila designed for collectors

• Noche Vida Extra Añejo:

  • Aged for over 3 years
  • Deep mahogany appearance, luxurious mouthfeel
  • Complex notes of tobacco, vanilla bean, dried fruits, and toasted oak

All expressions are crafted in small batches and bottled by hand to ensure consistency and quality.

Production Techniques and Quality Standards

Noche Vida’s production is grounded in artisanal methodology and environmental consciousness:

• Agave Sourcing:

  • Blue Weber agave cultivated in the Highlands of Jalisco
  • Harvested at full maturity (7–8 years) for optimal sugar content

• Cooking & Fermentation:

  • Traditional brick oven cooking over 48–72 hours
  • Open-air natural fermentation with proprietary yeast strains

• Distillation:

  • Double distillation in copper pot stills for refined flavor extraction

• Aging:

  • Utilizes both American white oak and ex-bourbon barrels
  • Añejo and Extra Añejo tequilas aged in temperature-controlled cellars

The distillery is certified under NOM regulations, adhering to the official standards of tequila production set by the Consejo Regulador del Tequila (CRT).

Market Presence and Distribution

Noche Vida positions itself in the ultra-premium tequila market, catering to:

• Luxury hospitality venues
• Boutique liquor retailers
• High-end dining establishments
• Tequila collectors and global spirit aficionados

The brand’s reach has expanded across Mexico and the United States, with distribution partners supporting growth in California, Texas, Nevada, and New York. The brand has gained traction through curated events and influencer tastings.

Estimated business performance metrics include:

• Annual production volume of approximately 12,000–15,000 bottles
• Consistent 25–30% sales growth year-over-year between 2021 and 2023
• Featured in over 100 luxury bars and restaurants across North America

Awards and Recognition

• Gold Medal – Tequila Masters Awards (2022) – Noche Vida Añejo
• Silver Medal – San Francisco World Spirits Competition (2021) – Noche Vida Reposado
• Top 10 New Ultra-Premium Tequilas – Agave Journal (2023)

These accolades affirm Noche Vida’s dedication to quality, aging precision, and brand storytelling.

Digital and Social Media Engagement

Noche Vida leverages a refined digital marketing strategy, focusing on immersive content and elegant brand storytelling:

• YouTube Channel – Educational videos on production and pairing
• Instagram & Facebook – Lifestyle photography, behind-the-scenes content, mixology, and influencer features
• Collaborations with luxury lifestyle influencers and tequila sommeliers to drive organic growth

Social engagement is tailored to upscale demographics who appreciate craft spirits and cultural authenticity.

Sustainability and Community Investment

Noche Vida integrates sustainability as a core operational pillar:

• Utilizes recycled glass and paper in packaging
• Implements waste-to-compost programs for spent agave fibers
• Supports local farming cooperatives and jimadores through fair-trade contracts
• Sponsors cultural preservation initiatives in the Tequila region, including artisan showcases and agave reforestation

Strategic Goals and Future Development

Looking forward, Noche Vida aims to:

• Introduce limited-edition aged variants and barrel finishes
• Expand into European and Canadian luxury spirit markets
• Establish an experiential distillery tour and tasting center in Jalisco
• Launch a collectors’ NFT-based bottle authentication system

Through a meticulous commitment to tradition, quality, and design, Noche Vida continues to carve its identity as one of Mexico’s most revered boutique tequila producers, offering a liquid narrative of craftsmanship and noble celebration.