Exhibiting at Thaifex - Anuga Asia 2025

Thai Fishsauce Factory (Squid Brand) Co., Ltd., headquartered in Bangkok, Thailand, stands as a global leader in the production of high-quality fish sauce, renowned under its flagship "Squid Brand". Established in 1944, the company has cultivated a legacy rooted in tradition, innovation, and global reach, exporting authentic Thai fish sauce to over 60 countries worldwide.

Core Business

The company specializes in manufacturing premium-grade fish sauce using traditional fermentation methods blended with modern quality control systems. Their state-of-the-art production facility in Samut Sakhon Province maintains strict adherence to food safety and hygiene standards, ensuring the consistency and flavor of each batch.

Product & Service Offerings

Squid Brand's diverse product lineup includes:

• Premium Squid Brand Fish Sauce – known for its rich umami profile, amber clarity, and no MSG formula.
• Gold Label Premium Fish Sauce – crafted for gourmet applications with enhanced fermentation.
• Vegan Fish Sauce – a plant-based alternative designed for vegan and vegetarian diets.
• Truffle Fish Sauce – a luxurious fusion for premium culinary use.
• Paradise Fish Sauce with Spicy Flavor – tailored for contemporary palates seeking bold, spicy undertones.

The company also supports private labeling and OEM partnerships for international food distributors.

Specialization & Core USP

Thai Fishsauce Factory's strength lies in its commitment to preserving traditional Thai fish sauce fermentation techniques while aligning with modern compliance and export standards. Squid Brand is recognized for:

• Natural fermentation using anchovy and salt.
• No preservatives, MSG, or artificial coloring.
• Multi-generational expertise and proprietary brewing techniques.

Financial Performance

Though specific financials are not publicly disclosed, the company’s scale of exports and widespread market penetration underscore significant commercial success. Market analysts have recognized Squid Brand as one of the highest-selling Thai fish sauce brands in international markets, with a dominant share in key regions like the U.S., Japan, and Europe.

Shipment & Export Data

According to ImportYeti and Volza trade data:

• Estimated Export Volume: Over 600 containers annually.
• Top Markets: United States, Japan, Vietnam, Canada, and Australia.
• Key Clients: Asian food distributors, retail chains, and culinary institutions.
• Product Codes (HS): Primarily under HS Code 210390 (Sauces and preparations).

The company's consistent supply chain performance reflects robust logistics capabilities and international trade compliance.

Target Market

Squid Brand targets both B2B and B2C segments across:

• Asian cuisine restaurants and chefs seeking authentic ingredients.
• Health-conscious consumers preferring MSG-free, naturally fermented condiments.
• Global food retailers, specialty stores, and supermarket chains.

Their marketing focuses on Asian diaspora communities and gourmet food consumers worldwide.

Capabilities

• Production Capacity: Over 20 million liters annually.
• Certifications: HACCP, GMP, Halal, FDA (US), BRC, and ISO 9001 certified.
• Facilities: Advanced bottling lines, in-house quality control labs, and dedicated R&D units.

Their manufacturing setup enables flexible production volumes, customized formulations, and timely international distribution.

Certifications & Compliance

Thai Fishsauce Factory complies with:

• Good Manufacturing Practices (GMP)
• Hazard Analysis Critical Control Point (HACCP)
• ISO 9001:2015 Quality Management System
• Halal Certification for Muslim markets
• BRC Global Food Standard

These certifications ensure the company meets global safety, quality, and religious standards.

Customer Testimonials

“We’ve worked with Squid Brand for over 12 years. Their consistency in quality and timely delivery have made them our preferred supplier for Southeast Asian sauces.”
— Director of Procurement, Asian Food Distributor, California

“The vegan fish sauce by Squid Brand has revolutionized our menu offerings for plant-based customers.”
— Executive Chef, Contemporary Thai Bistro, Sydney

Major Achievements

• Awarded Thailand Trust Mark (T Mark) for export excellence by the Department of International Trade Promotion.
• Brand leader in the U.S. and Japan for premium Thai fish sauce segment.
• First Thai fish sauce brand to introduce vegan and truffle-infused varieties globally.
• Featured in culinary publications like Bon Appétit and Saveur for product innovation.

Through its dedication to authenticity, innovation, and customer trust, Thai Fishsauce Factory (Squid Brand) Co., Ltd. has cemented its status as an icon in the global condiment market.