Exhibiting at Thaifex - Anuga Asia 2025

Thai-Nichi Industries Co., Ltd. is a leading food manufacturing and exporting company based in Lamphun, Thailand, specializing in Japanese-style rice crackers. With over two decades of expertise, the company has built a reputation for fusing traditional Japanese snack production techniques with premium Thai rice and ingredients, delivering innovative, healthy, and high-quality rice-based snacks to a global market.

Core Business

The core operations of Thai-Nichi Industries focus on manufacturing a wide array of Japanese rice crackers under its in-house brands as well as offering OEM services for international clients. The company’s commitment to authenticity, quality, and food safety has made it a trusted partner for private labels and distributors worldwide.

Product and Service Offerings

Thai-Nichi Industries offers a comprehensive range of rice-based snacks, including:

• Japanese Rice Crackers

  • Norimaki Arare
  • Kakinotane
  • Cheese Ring
  • Arare Mix
  • Mochi Nuggets
  • Kaotan
  • Sticky Rice Crisps
  • Rice & Beans Chips

• OEM Services

  • More than 20 shapes and 20 flavor profiles available, including:
    • Spicy, Wasabi, Teriyaki, Tamari, Seaweed, BBQ, Tomato, Sour Cream, and more
  • Customizable packaging, flavor development, and co-branding services

The company markets its products under four main brands: Mizuho, Rice Balance, Papa’s+Mama’s, and Honto, catering to different demographics and price points.

Specialization and Unique Selling Proposition (USP)

• Fusion of Japanese Technology with Thai Ingredients: Utilizing high-quality Thai glutinous rice and authentic Japanese recipes.
• Health-Focused Snacks: Baked and low-oil formulas, gluten-free options, and natural flavor infusions.
• OEM Expertise: Custom manufacturing for leading snack brands in Asia, Europe, and North America.
• Consistent Quality Assurance: Each product passes through stringent quality controls and lab testing.

Financial Performance

Though specific financial figures are not publicly disclosed, Thai-Nichi’s extensive OEM partnerships and the export breadth of its Mizuho brand underscore a healthy and sustainable business model. The company continues to expand its market share across Asia, the Middle East, and Europe through strategic product innovation and private label contracts.

International Shipments

Trade data and industry sources report:

• Annual Exports: Over 250 international shipments
• Export Destinations: Japan, South Korea, USA, Germany, France, Australia, Saudi Arabia
• Top Exported Items: Norimaki Arare, Kakinotane, Cheese Ring, custom-branded OEM cracker mixes

The company maintains a logistics and documentation team specialized in food export regulations to ensure seamless global trade.

Target Markets

Thai-Nichi Industries targets:

• Japanese snack distributors
• Organic and gluten-free food stores
• Supermarkets and convenience store chains
• Specialty Asian food importers
• Private label buyers in health snack segments

Manufacturing Capabilities

The factory in Lamphun is fully equipped with:

• Automated rice cracker lines with precision baking and seasoning systems
• Packaging flexibility from small pouches (30g) to bulk formats (5 kg)
• In-house R&D and flavor labs for continuous product innovation
• Integrated QA systems aligned with export compliance protocols

The facility supports rapid changeover to meet OEM demands for diversified SKUs.

Certifications and Compliance

Thai-Nichi maintains a high standard of food safety and compliance with:

• GMP (Good Manufacturing Practices)
• HACCP (Hazard Analysis and Critical Control Points)
• Halal Certification
• FDA Approval for multiple markets
• ISO 22000 (in process for food safety management systems)

All certifications are audited regularly to meet client and market requirements.

Customer Testimonials

Buyers consistently praise Thai-Nichi’s product taste, crisp texture, and high production reliability. OEM clients emphasize the company’s flexibility, timely delivery, and commitment to custom development.

Major Achievements

• Recognized as a preferred OEM partner for rice-based snacks by distributors in over 15 countries.
• Awarded by Thailand’s Department of International Trade Promotion for consistent export growth.
• Featured in THAIFEX – Anuga Asia, SIAL China, and FOODEX Japan showcasing its expanding international presence.

Thai-Nichi Industries Co., Ltd. remains a benchmark of innovation, quality, and service in the rice cracker manufacturing industry, offering authentic Japanese flavors made with Thai craftsmanship for the global snacking market.