Exhibiting at Thaifex - Anuga Asia 2025

Thai Royal Co., Ltd. is a Bangkok-based ice cream manufacturer and retailer specializing in traditional Thai flavors and nostalgic frozen desserts. Operating under the brand Thai Royal Ice Cream, the company has carved a niche in Thailand’s competitive ice cream market by offering uniquely local taste profiles while maintaining affordable pricing and mass appeal.

Core Business and Product Offerings

Thai Royal Co., Ltd. focuses on the manufacturing and distribution of Thai-style ice creams, with products commonly found in retail outlets, convenience stores, and local street vending networks. The company’s main product lines include:

• Ice Cream Sandwiches: Classic flavors such as Vanilla and Chocolate
• Traditional Thai Flavored Ice Creams:
  • Coconut Milk
  • Black Bean
  • Corn
  • Durian
  • Taro
  • Lod Chong
  • Ruammit (a mix of Thai sweets)

These flavors are deeply rooted in Thai culinary traditions and cater to both nostalgic locals and tourists seeking an authentic dessert experience.

Specialization and Core USP

Thai Royal’s key differentiators lie in:

• Offering authentic Thai flavors rarely found in global brands
• High accessibility through low-cost products available in traditional packaging
• Distribution through mobile ice cream carts, modern trade channels, and retail stores
• Community-based brand identity, recognized in Bangkok and surrounding provinces

This model enables the company to combine heritage and affordability, gaining a loyal consumer base across socio-economic segments.

Financials and Operational Scale

While Thai Royal operates as a private company with limited public disclosures, sector observations suggest:

• Estimated Annual Revenue: USD 2–4 million
• Primary Market: Domestic Thailand with localized distribution
• Production Capacity: Estimated at 10,000+ liters/day
• Distribution: Strong presence in Central Thailand, especially in Bangkok Metropolitan Region

The company’s lean business structure supports profitability through volume sales and low-cost logistics.

Shipment and Export Performance

Thai Royal’s focus is primarily domestic, but the growing interest in Thai food abroad has opened small-scale export possibilities through specialty orders. Highlights include:

• Limited exports to Thai supermarkets and restaurants in Singapore and Malaysia
• Pilot OEM orders for Southeast Asian markets
• Frozen shipment logistics through local partners

The company is exploring partnerships to expand into tourism-heavy retail segments and duty-free outlets.

Target Market

The company serves:

• Local Thai consumers seeking traditional desserts
• Tourists and expats interested in unique Thai flavors
• Street vendors and small retailers through wholesale supply
• Convenience store chains such as 7-Eleven and Lotus’s (pilot engagements)

Capabilities

• In-house production facility in Bangkok with mixing, pasteurization, and freezing units
• Flexible packaging options including cups, sticks, and bread-style sandwiches
• Flavor development team experimenting with seasonal and regional Thai ingredients
• Cold chain logistics for urban and peri-urban retail delivery

Certifications and Compliance

Thai Royal adheres to Thailand’s food safety and quality standards, with approvals from:

• Thai FDA (Food and Drug Administration)
• GMP-compliant facility
• Ongoing efforts toward acquiring HACCP certification

All products undergo routine microbial and allergen testing to ensure consumer safety.

Customer Testimonials

“It’s the taste of my childhood. Nothing beats Thai Royal’s coconut and taro ice cream on a hot day.”
— Local Resident, Bangkok

“As a café owner, their wholesale pricing and flavor range allow us to offer something different to our patrons.”
— Owner, Thai Fusion Dessert Shop

Major Achievements

• Recognized as one of the most iconic Thai local brands in traditional ice cream
• Participated in Bangkok Foodie and SME Food Innovation Events
• Shortlisted in Bangkok SME Export Development Program (pilot)
• Maintains strong community brand equity with over 10,000 Facebook followers

Thai Royal Co., Ltd. continues to thrive by blending nostalgia with quality, and by staying true to Thai dessert heritage while adapting to modern consumption trends.