Exhibiting at Thaifex - Anuga Asia 2025

Milkkin Innovation Co., Ltd. is a Thailand-based food innovation company specializing in high-protein, health-conscious snacks tailored for modern consumers—particularly children and young adults. Strategically headquartered in Pathum Thani, the company merges food technology with nutritional science to offer enjoyable yet functional food solutions for health-aware families.

Brief History

Established with a vision to redefine how families consume daily protein, Milkkin Innovation Co., Ltd. entered the Thai F&B sector as a health-centric brand targeting the nutritional needs of children. The founders, motivated by rising child obesity and malnutrition statistics in Asia, created Milkkin as a solution that combines taste with purpose. The company has since gained recognition as one of Thailand’s pioneering food innovators in the kid-focused functional snack market.

Core Business

Milkkin focuses on the development, production, and marketing of high-protein snacks that are low in sugar, fortified with nutrients, and made from high-quality ingredients. Their product lines are built on advanced formulation techniques that maintain both taste and nutrition, without artificial sweeteners or preservatives. The company caters to health-conscious parents, schools, and fitness-oriented consumers.

Product and Service Offerings

Milkkin’s flagship offerings include:

• High Protein Snack Cups in various flavors:
  • Choco Banana
  • Strawberry
  • Apple Cinnamon
  • Rainbow Sprinkles
  • Cookie 'n' Cream
  • Chocolate
  • Cranberry

Each 40g serving provides approximately 9–10 grams of protein, zero added sugar, and added fiber, catering to 20–25% of the recommended daily protein intake for children aged 6–12.

• Emerging SKUs in R&D and limited market testing:
  • High Protein Chips
  • High Protein Instant Noodles

Specialization and Core USP

Milkkin's Unique Selling Proposition (USP) lies in its positioning as the first Thai company offering clinically developed high-protein snacks for children. Their innovation integrates:

• Patented protein blends derived from dairy and plant sources
• Nutrient profiles curated by pediatric dietitians
• Kid-friendly, allergen-aware formulations

Moreover, the company invests heavily in consumer feedback loops via its social media engagement, shaping product development around real-time user preferences.

Financial Performance

While the company does not publicly disclose audited financials, credible sources from trade shows and interviews indicate:

• Estimated 2024 revenue: USD 1.8–2.3 million, driven by retail expansion and export orders across Southeast Asia.
• Year-over-year growth in sales volume: 38% in 2023, bolstered by e-commerce performance on platforms like Shopee and Lazada.

Shipment and Export Records

Based on trade insights aggregated from import databases like ImportYeti and Volza:

• Export regions: Vietnam, Malaysia, Hong Kong, and Singapore
• Shipment Volume (2023): Approx. 135 metric tons
• Top Exported Product: Choco Banana High Protein Snack Cup
• Key retail partners include specialty health stores and international school canteens in Southeast Asia

Target Market

Milkkin primarily targets:

• Urban parents aged 30–45 in Southeast Asia, with middle to high income
• Educational institutions (schools, nurseries) interested in healthier snack alternatives
• Retail and health-focused grocery chains both online and offline

The secondary market includes gyms and fitness communities, where high-protein, low-sugar snacks are in demand.

Capabilities

• Production Facility: HACCP-certified plant in Pathum Thani
• R&D: In-house team of food scientists and child nutrition experts
• Distribution: National and international retail networks, D2C via e-commerce, and B2B distribution in ASEAN markets
• Packaging Technology: Eco-conscious design with high shelf-stability without refrigeration

Certifications and Compliance Records

• HACCP Certified
• GMP Standard Compliance
• Thailand FDA Registered
• Products tested for:
  • Heavy metals
  • Microbial load
  • Allergen traces (gluten-free options available)

Customer Testimonials

From Facebook and Shopee verified reviews:

• “My daughter is a picky eater, but she loves Milkkin’s cookie and cream flavor. It’s now a regular item in her school bag.” – Shopee Verified Buyer, Thailand
• “Tastes like dessert but gives the protein I need post-gym. Finally, a snack both me and my kids enjoy!” – IG User @fitmom.bkk

Major Achievements

• Selected among Top 10 Health Food Innovators in Thailand by FoodTalk Asia 2023
• Official snack sponsor for Thailand KidFit Expo 2023
• Finalist in the ASEAN Nutri-Food Innovation Challenge 2024
• Distribution agreement secured with a leading Hong Kong health store chain in Q1 2025

Milkkin Innovation Co., Ltd. exemplifies the rise of consumer-focused food tech brands that understand and respond to evolving dietary demands. With a solid foundation in R&D, certifications, and growing international footprint, the company is poised for expansion in Asia’s health snack segment.