Thanasiriwat Group Co., Ltd., based in Pak Tho, Ratchaburi Province, Thailand, is a regional food processing company recognized for its innovative poultry-based snack products and flavoring ingredients. Operating under the brand T‑Ded Hongtae‑Thanasiriwat, the company integrates local sourcing, flavor innovation, and modern food safety practices to serve Thailand’s fast-growing ready-to-eat snack and seasoning segments.
Core Business Operations
The company specializes in manufacturing value-added chicken-based snacks and culinary flavor bases. By focusing on unique textures and locally popular taste profiles, Thanasiriwat Group has built a product range that appeals to both traditional and modern snack consumers.
Product and Service Offerings
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Crispy Chicken Snacks:
- Chicken Sticks (high-protein, fried/crispy format)
- Chicken Sheets (thin, seasoned strips suitable for children and snack packs)
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Culinary Ingredients:
- Chicken Stock and Broth Concentrates
- Pre-seasoned meat marinades and cooking aids (in development phase)
These products are sold under the company’s proprietary brand, T‑Ded Hongtae‑Thanasiriwat, and primarily distributed via local wholesale channels and food expos.
Specialization and Core USP
- Poultry Innovation: Unique transformation of chicken meat into crispy, shelf-stable snack formats.
- Thai Flavor Profiles: Seasonings inspired by Thai street food trends, such as spicy-sweet, garlic-pepper, and tom yum.
- Convenience-Driven Packaging: Products packaged in resealable and single-use formats to support on-the-go snacking.
- Women-Led Enterprise: Operated under the leadership of Ms. Chalermphan Worapitpong, with a focus on empowering rural food production.
Financial Overview
As a privately-held SME:
- Primary revenues are derived from B2B sales to Thai supermarkets, regional convenience stores, and foodservice partners.
- Strategic reinvestment in machinery and quality certification is ongoing to support expansion into export-ready formats.
- Growth driven by increased domestic demand for high-protein, ready-to-eat snacks.
Shipment and Distribution
- Domestic Distribution: Serves Ratchaburi and neighboring provinces through wholesale and retail partners.
- Trade Show Participation: Featured in Thai food innovation expos to attract potential export buyers and distributors.
- Export Intent: Initial product testing and compliance reviews are in place for future ASEAN market entry.
Target Markets
- Domestic snack consumers, especially health-conscious youth
- School and institutional food programs
- Gourmet ingredient suppliers and foodservice chains
- Prospective export buyers in niche Asian snack markets
Manufacturing and Technical Capabilities
- Small-scale but automated production lines for slicing, drying, frying, and seasoning
- In-house R&D for flavor development and moisture control
- Cold storage and hygienic packaging units
- HACCP-compliant processes in development for export certification
Certifications and Compliance
- Thai FDA approved for food production
- Compliance with Good Manufacturing Practices (GMP)
- Targeting Halal and HACCP certifications for broader distribution
Customer Feedback
Product testers and early adopters highlight:
- Crispy texture and clean protein flavor
- Creative flavor pairings with Thai herbs and spices
- Portable, snack-sized packaging suited for busy lifestyles
- Strong appeal to children and young adults
Major Achievements
- Development of a full chicken snack line under a unique regional brand
- Recognized by local agricultural boards for product innovation using Thai poultry
- Featured in provincial agri-food fairs and Thai SME development showcases
- Growing recognition among regional distributors and independent retailers
Thanasiriwat Group Co., Ltd. reflects the strength of regional food entrepreneurs in Thailand, blending local flavors, protein innovation, and SME resilience into a scalable model for domestic success and future international expansion.