Product Offerings
Products:
Sugarcane Beverages: Traditional Sugarcane Juice (300ml, 500ml, 1L), Lemon-Flavored Sugarcane Juice (300ml
Frozen Treats: Sugarcane Juice Frozen (small, large), Sugarcane Popsicle
Snacks: Sugarcane Bites
The Cana Ltda is a pioneering Brazilian company based in Sorocaba, São Paulo, specializing in the artisanal processing and production of sugarcane-based beverages and snacks. With a clear mission to reimagine the use of sugarcane in modern, sustainable, and health-conscious formats, The Cana has rapidly gained traction in both retail and health-focused consumer segments.
Company Overview
Founded with a vision to blend tradition and innovation, The Cana transforms one of Brazil’s most iconic crops—sugarcane—into premium, ready-to-consume beverages and snacks. Emphasizing sustainabilitytural ingredients, and artisanal methods, the company offers a unique value proposition in a market increasingly demanding clean-label, functional, and eco-friendly food and beverage products.
Product and Service Offerings
The Cana offers a robust portfolio of sugarcane-derived consumables:
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Sugarcane Beverages:
- Traditional Sugarcane Juice (available in 300ml, 500ml, and 1L PET bottles)
- Lemon-Flavored Sugarcane Juice (300ml, 500ml, 1L variants)
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Frozen Treats:
- Sugarcane Juice Frozen Packs (in multiple sizes)
- Sugarcane Popsicles
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Snacks:
- Sugarcane Bites—dried and bite-sized functional food product
All products are 100% natural, preservative-free, and minimally processed, retaining the nutritional integrity of raw sugarcane.
Specialisation and Core USP
The Cana’s USP lies in its cold-pressing and micro-filtration techniques that ensure the retention of sugarcane's nutritional properties while delivering exceptional taste and safety. Key differentiators include:
- No added sugar or preservatives
- Naturally rich in antioxidants, electrolytes, and polyphenols
- Sustainable packaging initiatives
- Carbon-neutral production targets in progress
Their product line resonates with health-conscious urban consumers looking for natural hydration alternatives to sugary soft drinks.
Financial Insights
As a privately held entity, specific revenue figures are not publicly available. However, industry estimates from regional health beverage trends place The Cana in a high-growth niche, with double-digit YoY increases in unit sales between 2022 and 2024. The company also saw a significant boost in visibility through partnerships with eco-markets and sustainable retail chains across São Paulo state.
Shipment and Export Records
While The Cana primarily serves the domestic Brazilian market, it has initiated pilot exports to niche organic retailers in Portugal and Spain. According to ImportYeti and Brazilian export records, trial shipments totaling 8 metric tons were recorded in late 2024, primarily involving frozen sugarcane products.
Target Market
The Cana strategically targets:
- Urban millennials and Gen Z seeking functional and clean-label beverages
- Fitness and wellness segments requiring natural hydration
- Eco-conscious retailers and supermarkets
- Export markets in Europe focusing on tropical, plant-based functional drinks
Capabilities
The Cana operates a HACCP-compliant processing facility in Sorocaba with:
- Cold-pressing and microfiltration infrastructure
- Dedicated R&D kitchen for new product formulations
- Sustainable energy initiatives
- Flexible production runs suited for retail, HORECA, and private labeling
Their scalable model supports rapid adaptation to growing domestic and export demands.
Certifications and Compliance
The Cana complies with ANVISA food safety regulations and is in the process of acquiring:
- ISO 22000 – Food Safety Management certification
- FSSC 22000 – Food Safety System Certification for international trade
- Organic certification for select product lines under development
- Carbon footprint tracking as part of their sustainability roadmap
Customer Testimonials
Product reviews and retailer feedback highlight:
- Exceptional freshness and taste
- Appeal to health-focused buyers and athletes
- Positive reception at natural food trade expos such as Bio Brazil Fair
The Lemon-Flavored Sugarcane Juice, in particular, has been praised for its balanced acidity and refreshing profile.
Major Achievements
- Launched Brazil’s first bottled sugarcane juice line available in 1L PET
- Featured in Bio Brazil Fair and NaturalTech Expo
- Initiated carbon-neutral production feasibility pilot in 2024
- Developed The Cana Sustainability Roadmap, targeting full eco-compliance by 2027
- Recognized by regional media as one of the Top 10 Sustainable Startups in the Food Sector
With a unique blend of innovation, authenticity, and sustainability, The Cana continues to redefine how one of Brazil’s oldest crops can thrive in a modern health food ecosystem.