Exhibiting at IFEX Philippines 2025

The Food People Inc. is a pioneering Filipino food manufacturing company based in Quezon City, Metro Manila. Established in 1997, the company has made a significant mark in the premium frozen dessert industry with its iconic brand, Fruits in Ice Cream (FIC). Known for innovation, quality, and flavor depth, FIC products have earned a strong presence both in retail and food service sectors across the Philippines and in select export markets.

Core Business

The Food People Inc. specializes in the manufacturing of high-quality ice cream, frozen custards, and Filipino-style mellorine under multiple product lines. It operates through a robust B2B and B2C strategy, catering to restaurants, hotels, cafés, groceries, and end-consumers. Its emphasis on using real fruits, natural ingredients, and global-standard formulations has distinguished FIC in the local ice cream space.

Product & Service Offerings

Fruits in Ice Cream (FIC) Premium Line

• Pistachio
• Strawberry
• Raspberry
• Choco Mint
• Cappuccino
• Cookies n’ Cream
• Butter Caramel Cookie
• Mango and Black Sesame

Made with imported dairy, fresh fruits, and minimal stabilizers, these variants meet the tastes of upscale customers and gourmet dessert outlets.

FIC Lite

• Low-fat, no added sugar variants catering to health-conscious consumers

Frozen Custard

• Richer, egg-based versions of traditional ice cream for food service distribution

Pinoy Sorbetes (Mellorine-based)

• Classic Filipino ice cream using vegetable oil blends, available in flavors such as Ube, Quezo Real, and Langka
• Popular in community markets and mid-tier retail outlets

Specialisation and Core USP

FIC is one of the earliest local brands to:

• Use real fruit purées and natural ingredients in its premium line
• Offer mellorine (Pinoy sorbetes) in export-grade packaging
• Serve both institutional and retail markets
• Launch "healthy indulgence" variants via FIC Lite

The company combines artisanal flavor integrity with scalable manufacturing and export compliance.

Financials

Based on data from business registries and industry reports:

• Estimated annual revenue: PHP 150–200 million
• Employee base: 100–150 personnel
• Production output: Over 1 million liters/year across product lines
• Active presence in over 500 retail and foodservice partners nationwide

Shipments and Export Data

The Food People Inc. exports FIC products to key diaspora markets and specialty retailers:

• Export destinations: UAE, Guam, Hong Kong, USA (West Coast)
• Export formats: 100ml cups, 1L and 4L tubs
• Export share: Estimated 20% of annual revenue
• Partners with freight forwarders and Philippine product consolidators for international delivery

Target Market

• Upper middle-class and premium consumers
• Hotels, restaurants, and cafés (HORECA)
• International Filipino retailers and Asian groceries
• Health-conscious and diabetic consumers (FIC Lite line)

Capabilities

• State-of-the-art cold chain logistics
• Modern production plant with pasteurization and homogenization facilities
• Custom flavor development for institutional clients
• FDA and export-compliant labeling and batching systems

Certifications and Compliance

• FDA Philippines Licensed Food Manufacturer
• Export Registered with the Department of Trade and Industry (DTI)
• Participates in DTI Go Lokal! and IFEX Philippines
• Adheres to Philippine National Standards for Ice Cream and product traceability protocols

Customer Testimonials

“The quality of FIC is comparable to global brands. Their Pistachio and Raspberry are my favorites!”
– Mina R., Lifestyle Blogger, Metro Manila

“We use FIC tubs in our dessert line—it elevates our brand without breaking the budget.”
– Chef Aaron V., Café Franchise Owner

Major Achievements

• First local brand to launch premium fruit-based ice cream nationwide (1997)
• Selected supplier to 5-star hotels and resort chains in the Philippines
• Regular exhibitor in IFEX Philippines and Gulfood Dubai
• Featured in Philippine Daily Inquirer, ANC’s Shoptalk, and Spot.ph as a top local dessert innovator
• YouTube feature video “FIC Story” viewed over 20,000 times showcasing its origin and philosophy

The Food People Inc., through Fruits in Ice Cream, has successfully blended Filipino culinary creativity with global ice cream standards. With a strong foothold in retail, hospitality, and international markets, the company continues to shape the frozen dessert landscape in Southeast Asia.