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Exhibiting at International Food & Drink Event (IFE) 2025

3834
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Gin: Isle of Man Gin, Elder Shee Gin, Elder Shee Rose Gin, Kerala Chai Gin, Seasonal Gins (Spring, Summer, Autumn, Winter)

Rum: Glashtyn Silver Manx Rum, Glashtyn Spiced Manx Rum, Glashtyn Cask-Aged Manx Rum, Refuge Manx Rum

Vodka: Manx Bumbee Vodka

Whiskey: Ushtey Bea Fynoderee Isle of Man Single Malt Whiskey (First Release in 2026)

The Fynoderee Distillery, based in Ramsey on the Isle of Man, is an independent craft distillery known for producing premium, folklore-inspired spirits that honor the island’s rich cultural and natural heritage. Established by founders Paul and Tiffany Kerruish, the distillery has gained prominence for its handcrafted gins, rums, vodkas, and a soon-to-be-released single malt whiskey, making it one of the Isle of Man’s most significant contributions to the artisanal spirits industry.

Core Business and Offerings

Fynoderee’s product portfolio is carefully crafted to reflect both quality and storytelling:

  • Gin:

    • Isle of Man Gin: A classic expression highlighting local botanicals.
    • Elder Shee Gin Series: Includes Elder Shee Gin and Elder Shee Rose Gin, blending elderflower and rosehips.
    • Kerala Chai Gin: A fusion of Manx spirit with Indian spice blends.
    • Seasonal Gins: Spring, Summer, Autumn, and Winter editions with unique botanical profiles.
  • Rum:

    • Glashtyn Silver, Spiced, and Cask-Aged Manx Rums: Distilled from Caribbean molasses, matured and spiced in-house.
    • Refuge Manx Rum: A charitable limited-edition rum supporting humanitarian causes.
  • Vodka:

    • Manx Bumbee Vodka: A smooth, triple-distilled vodka inspired by Manx folklore and nature.
  • Whiskey (Coming 2026):

    • Ushtey Bea Fynoderee Single Malt Whiskey: The distillery’s first release into whiskey, currently aging in ex-bourbon and sherry casks.

Each spirit is bottled and labeled on-site and features illustrations rooted in Manx mythology, adding narrative and collectability.

Unique Selling Proposition

Fynoderee’s spirits are not only defined by taste but by authentic Manx storytelling, local ingredient sourcing, and a deep commitment to sustainability and heritage. Key differentiators include:

  • Use of Isle of Man spring water in all spirits.
  • Integration of locally foraged botanicals.
  • Strong alignment with cultural folklore, with each product line inspired by mythical creatures and legends.

The brand’s visual identity and storytelling approach have helped it build a strong emotional connection with both local and international customers.

Target Market

Fynoderee targets:

  • Premium spirits consumers seeking craft and authenticity.
  • Collectors and folklore enthusiasts interested in limited-edition and seasonal expressions.
  • Hospitality venues including bars, restaurants, and boutique hotels.
  • Duty-free and travel retail, especially focused on Isle of Man and UK-based traffic.

Its direct-to-consumer e-commerce presence has also expanded, with strong engagement across the UK and EU.

Certifications and Quality Assurance

Fynoderee maintains rigorous quality control:

  • All distillation is carried out in copper alembic stills, allowing for maximum botanical expression.
  • Spirits are non-chill filtered and crafted with no artificial flavors or additives.
  • Packaging is fully recyclable and locally sourced when possible.

The distillery has received high ratings in blind tastings and maintains consistent production oversight to ensure small-batch integrity.

Shipment and Distribution Capabilities

While operating from a single distillery base, Fynoderee distributes through multiple channels:

  • Retail partners: Available across over 60 retail outlets in the Isle of Man and the UK.
  • Online sales: Fulfillment through its website and key e-commerce platforms.
  • International distribution partners: Including early-stage exports to select EU markets.

According to available data and import-export analytics:

  • Fynoderee executed over 150 commercial shipments in the past 18 months.
  • Shipment sizes ranged between £4,000 to £20,000 per order depending on SKU and distribution location.

Its strategic logistics partnerships ensure timely and secure delivery of high-value alcohol consignments.

Financial Overview

While Fynoderee Distillery is a privately held business and exact revenue figures are not publicly disclosed, the company has demonstrated strong commercial growth:

  • Estimated annual turnover surpassed £1.5 million in 2023, according to regional business reports.
  • Notably, limited-edition seasonal and charitable releases frequently sell out within 72 hours of launch.

This indicates strong demand elasticity and high repeat purchase behavior among core customers.

Achievements and Recognition

  • Winner of the IWSC Silver Medal (2023) for Elder Shee Rose Gin.
  • Recognized in the Top 50 British Craft Distilleries to Watch by Spirits Business.
  • Partnered with Visit Isle of Man as a featured local brand for cultural tourism.
  • Hosted VIP tastings and folklore events that drive cultural tourism in Ramsey.

Customer Testimonials

Across platforms like Trustpilot and Instagram, customer sentiment emphasizes:

  • Exceptional bottle design and brand storytelling.
  • Smoothness and uniqueness of flavor across product lines.
  • Memorable visitor experiences at the Ramsey-based distillery and tasting bar.

Visitors often praise the venue for its immersive storytelling, knowledgeable staff, and hospitality, making it a sought-after destination on the Isle of Man’s tourist trail.

The Fynoderee Distillery continues to expand its presence in the UK and beyond, bringing Manx folklore and craft spirits to a wider audience through authenticity, innovation, and cultural reverence.