Exhibiting at Anuga Select Brazil 2025

Thiago Murilo Food Truck, headquartered in Ribeirão Preto, Brazil, is a leading manufacturer, consultant, and educator in the mobile food service industry. The company specializes in custom-built food trailers, trucks, kiosks, and auxiliary equipment, and provides comprehensive business support for entrepreneurs entering the street food market across Latin America.

Company Overview

Founded by industry expert Thiago Murilo, the company was established to empower aspiring food entrepreneurs with high-quality, regulatory-compliant, and aesthetically customized mobile food units. Over the years, Thiago Murilo Food Truck has become synonymous with food truck innovation, offering not just manufacturing services but also consulting and educational resources that help clients operate profitable businesses.

Product and Service Offerings

Thiago Murilo Food Truck provides a full ecosystem of mobile food infrastructure and support:

• Food Trailers:

  • Available in sizes from 2x1.5m to 6x2m
  • Fully customizable to specific culinary applications

• Food Trucks:

  • Based on Renault Master, VW 8150, and other base vehicles
  • Outfitted with complete kitchens, exhaust systems, and branding

• Kiosks:

  • Steel-based structures for indoor and outdoor deployment
  • Ideal for permanent installations in malls and public spaces

• Accessories and Equipment:

  • Industrial grills, fryers, ovens, refrigerators, freezers
  • Stainless steel workstations and food preparation zones

• Services:

  • Turnkey food truck and trailer manufacturing
  • Business consulting for pricing, location strategy, and marketing
  • Training programs including legal compliance and operational management
  • Resale and refurbishment of used mobile units

Specialisation and Core USP

The company’s USP lies in its comprehensive mobile business solutions. Unlike traditional manufacturers, Thiago Murilo Food Truck guides customers through every step—from ideation to sales activation. Their designs are engineered to meet ANVISA food safety requirements and are tailored for specific cuisine operations, including burgers, churros, barbecue, coffee, ice cream, and pizza.

Their consultancy services are data-driven, based on the founder’s operational insights and client case studies. Their educational content includes practical guides on earning over R$22,000/month from food truck operations.

Financial Insights

Though a privately owned business, Thiago Murilo Food Truck has been recognized as one of Brazil’s fastest-growing SMBs in the mobile food infrastructure sector. With over 1,500 trailers and food trucks delivered between 2018–2024, the business generates an estimated annual revenue between R$5M–R$10M, based on production volume and unit pricing data shared during trade show presentations.

Shipment and Export Records

While the primary market remains within Brazil, the company has shipped fully built trailers to clients in Paraguay, Uruguay, and Angola. Export volumes are growing, with over 80 cross-border mobile units sold since 2022, primarily for use in emerging street food markets.

Target Market

Thiago Murilo Food Truck serves:

• Aspiring food entrepreneurs
• Established foodservice brands expanding into mobile formats
• Event and catering services
• Shopping centers and public institutions deploying kiosks
• International buyers from Portuguese-speaking markets

Capabilities

Their production facility in Ribeirão Preto includes:

• Steel and aluminum fabrication workshops
• In-house electrical, plumbing, and mechanical teams
• Graphic design and branding support
• Certified inspection and road-readiness compliance services

Average turnaround time per unit is 25–40 days, depending on customization level. The company has multi-line production capacity, enabling parallel builds of up to 15 trailers.

Certifications and Compliance

Thiago Murilo Food Truck ensures compliance with:

• ANVISA sanitary requirements
• INMETRO electrical safety regulations
• Denatran vehicle modification certifications
• ISO-compliant welding and construction standards for food vehicles

Customer Testimonials

Clients across Brazil frequently share success stories of rapid business returns, citing:

• High-quality finishes and layout efficiency
• Strong ROI with low operating costs
• Responsive after-sales support
• Consulting that directly improved revenue by 20–40%

Many customers have become repeat buyers, adding new units as their businesses scale.

Major Achievements

• Over 1,500 units delivered across Brazil and abroad
• Featured in national TV shows and culinary expos
• Launched the “Complete Food Truck Guide”, now downloaded by over 50,000 aspiring entrepreneurs
• Developed Brazil’s first dedicated mobile churros trailer blueprint
• Recognized as a Top 10 Influencer in the Brazilian Food Truck Movement

With a mission to democratize mobile entrepreneurship and a proven system that delivers results, Thiago Murilo Food Truck continues to set industry standards for design, service, and educational leadership in the Latin American food truck industry.