Tiger Brand Cheng Tung Industrial Co., Ltd., located in Yilan, Taiwan, is a heritage food manufacturer renowned for its premium rice noodles and traditional Taiwanese flavors. Operating under the iconic "Tiger Brand," the company blends artisanal methods with modern production technologies to deliver authentic, high-quality food products. With decades of history and strong local and international distribution, Tiger Brand is one of Taiwan’s most respected names in the rice noodle industry.
Core Business
The company's core focus is the manufacturing and export of rice-based noodles and traditional noodle dishes, supplemented by a curated selection of sauces and gift sets. Emphasizing natural ingredients and traditional production, Cheng Tung has built a strong identity around Taiwanese culinary heritage.
Product and Service Offerings
Tiger Brand offers a diverse product portfolio including:
-
Rice Noodles:
- Tiger Brand Rice Noodles
- Pu-Li Rice Noodles
- Hot Spring Rice Noodles
- Quick-Cook Rice Noodles
- Ball-Shaped Rice Noodles
-
Instant and Ready-to-Cook Noodle Meals:
- Rice Noodles with Seafood Sauce
- Sichuan Pickled Fish Rice Noodles
- Lemon and Seafood Rice Noodles
- Sichuan Pepper and Seafood Rice Noodles
- Cold Noodles with Sesame Sauce
- Noodles with Bean Curd and Sesame Sauce
-
Sauces:
-
Gift Sets:
- Fried Noodles
- Dandan Noodles
These products are offered in various packaging formats for both retail and foodservice markets, emphasizing shelf-stability and quick preparation.
Specialization and Unique Selling Proposition
Tiger Brand is highly specialized in:
- Traditional Taiwanese rice noodle craftsmanship, refined over generations.
- Diverse noodle textures and cuts, including the unique ball-shaped and hot spring varieties.
- Culinary innovation with regional sauces and authentic Taiwanese recipes.
Their distinct noodle-making process, using pure rice and spring water without additives, is a core selling point and consumer trust factor.
Financials
Though specific revenue numbers are not publicly disclosed, Tiger Brand is recognized as a mid- to large-scale enterprise in Taiwan’s food manufacturing sector. The brand is widely distributed across Taiwan and has expanded into export markets, indicating stable revenues and growth.
Shipment and Export Data
Based on B2B platforms and trade directories:
- Tiger Brand exports its products to over 10 countries, including the U.S., Japan, Malaysia, and Australia.
- Shipment data indicates dozens of container-scale exports per year, particularly of rice noodles and instant meals.
- Key export clients include Asian supermarkets, gourmet food retailers, and e-commerce food platforms.
Target Markets
Tiger Brand serves both local and international markets, targeting:
- Retail grocery chains seeking traditional Asian products
- Specialty food stores and gourmet outlets
- Asian diaspora communities looking for authentic Taiwanese flavors
- Online platforms selling instant and packaged meals
Capabilities
The company operates modern manufacturing lines capable of:
- Rice soaking, fermentation, and drying under controlled environments
- Mass production with traditional processes, preserving authentic texture and taste
- Custom labeling and OEM packaging for international clients
These capabilities allow Tiger Brand to meet both local demand and international compliance requirements.
Certifications and Compliance
Tiger Brand adheres to food safety and export standards including:
- HACCP (Hazard Analysis and Critical Control Points)
- ISO 22000 for food safety management
- Compliant with Taiwan FDA regulations for processed foods
The company’s production facilities are also inspected regularly to maintain high hygiene standards for export-readiness.
Customer Testimonials
Retailers and food buyers frequently cite:
- Consistent noodle quality and texture
- Flavor authenticity across regional recipes
- Efficient logistics and well-sealed packaging
These aspects make Tiger Brand a preferred supplier for clients focusing on premium and cultural food experiences.
Major Achievements
- Established the Tiger Brand as a household name in Taiwan, synonymous with premium rice noodles.
- Pioneered hot spring and ball-shaped rice noodle formats, creating unique product categories.
- Expanded international footprint, particularly in gourmet and cultural food sectors abroad.
- Integrated traditional processing into scalable production, maintaining artisanal quality in commercial volumes.
