Tokyo Foods Ltda., based in São Paulo, Brazil, is a leading importer and distributor of authentic Asian food products, with a primary focus on Japanese cuisine. With an extensive product portfolio and a robust distribution network, the company has played a pivotal role in popularizing Japanese food culture across Brazil.
Brief History
Tokyo Foods was established with a mission to provide high-quality Asian food products tailored to the Brazilian market. Leveraging a strategic location in São Paulo—Brazil's largest commercial hub—the company has grown rapidly, catering to restaurants, retail chains, and food service businesses nationwide.
Core Business
The core business of Tokyo Foods revolves around the importation, distribution, and wholesale supply of Japanese and Asian food products. Their offerings cover the entire spectrum of food preparation, from ingredients and condiments to beverages and specialty kitchen tools.
Product and Service Offerings
Tokyo Foods boasts an extensive catalog segmented into the following categories:
Alimentos (Food)
- Algas: Nori, Wakame, Kombu
- Arroz: Grão curto, grão longo
- Cogumelos: Shitake desidratado
- Farinhas: Panko, Tempura
- Massas: Bifum, Harussame, Udon, Somen
Bebidas (Beverages)
- Chás: Bancha, Chá Verde
- Sakes: Azuma, Hakutsuru
- Soju: Margun
- Outros: Sucos orientais
Congelados (Frozen)
- Edamame, Guioza (carne, legumes), Kani Kamatto
- Massas: Harumaki, Guioza, Wantan
Temperos e Molhos (Seasonings & Sauces)
- Molhos: Gyoza, Ostra, Peixe, Yakissoba, Wasabi, Pimenta, Agridoce, Citrus
- Temperos: Curry, Dashi, Furikake, Misso, Sake culinário
Utensílios (Utensils)
- Sushi mats, Hashi, Pegadores, Facas, Espetos, Maçaricos, Moedores de Gergelim
Specialization and USP
Tokyo Foods specializes in curating traditional Asian culinary experiences through premium imports. Their unique selling proposition includes:
- Sourcing from globally reputed Japanese and Korean brands such as Hakutsuru, Azuma, and Margun
- Strict quality control protocols
- Real-time support for restaurants and retailers, backed by knowledgeable staff
- Culturally tailored products suitable for both professional kitchens and home chefs
Financial Insights
While Tokyo Foods is a privately held company and does not disclose public financials, industry estimates suggest:
- The Japanese food import market in Brazil surpassed USD 90 million in 2023.
- Tokyo Foods is estimated to hold a significant market share in this segment, supplying to over 1,200+ food businesses across Brazil.
Shipments and Distribution
Tokyo Foods maintains a dynamic supply chain importing directly from countries like Japan, South Korea, and China. Based on customs and import-trade platforms:
- The company is involved in monthly shipments averaging 20+ containers
- Handles over 150 unique SKUs across frozen, dry, and ambient categories
- Supplies clients in 20+ Brazilian states, with logistical efficiency driven by São Paulo warehousing
Target Market
Tokyo Foods caters to a diverse clientele:
- Restaurants (Sushi bars, Izakayas, Pan-Asian kitchens)
- Retailers (Asian grocery stores, supermarkets)
- Distributors and resellers
- Hospitality & food service chains
Capabilities
- Integrated import-logistics infrastructure
- Licensed import agent with international compliance adherence
- Bilingual staff with Japanese-Portuguese fluency for client interaction
- Product education and training support for restaurant clients
Certifications and Compliance
Tokyo Foods complies with:
- ANVISA (Agência Nacional de Vigilância Sanitária) requirements
- MAPA (Ministério da Agricultura, Pecuária e Abastecimento) for food import
- International HACCP compliance from selected suppliers
Customer Testimonials
Client feedback highlights:
- “High quality and always fresh.” – São Paulo-based Sushi Chef (Facebook)
- “Best partner for authentic Japanese supplies in Brazil.” – Restaurante Nagoya, Google Review
Major Achievements
- Exclusive distributor of Hakutsuru and Azuma sake brands in Brazil
- Recognized among the top 3 importers of Japanese culinary goods in Brazil (2023, industry review)
- Grew product line by 30% between 2020–2024, reflecting demand expansion
- Actively promotes Japanese cuisine via social media education campaigns and video explainers
