Exhibiting at Thaifex - Anuga Asia 2025

Tonasia Food And Beverage Company Limited (Tofoco) – HCM Branch, based in Ho Chi Minh City, Vietnam, is a dynamic manufacturer and exporter specializing in traditional Vietnamese rice noodle products. The company is renowned for preserving the authenticity of Vietnamese culinary culture while modernizing production for global standards through its flagship brand "Vi Que".

Company Overview

Founded with the goal of promoting Vietnamese cuisine on the global stage, Tofoco focuses on delivering premium dried and instant rice noodle products, particularly pho, to both domestic and international markets. The company emphasizes clean-label formulations, non-GMO rice, and natural flavoring without MSG or synthetic preservatives.

Led by Nguyễn Quốc Phong, Tofoco combines innovation with tradition, operating a state-of-the-art facility that adheres to international food safety standards while ensuring the cultural authenticity of each recipe.

Product Portfolio

Tofoco offers an extensive range of rice-based noodle products that cater to modern consumers, foodservice, and international distributors:

• Dried Rice Noodle:

  • Available in 480g and 1kg packs
  • Made from premium non-GMO rice
  • Suitable for home cooking and foodservice applications

• Instant Rice Noodles (Pho):

  • Pack Format:
    • Vi Que Beef Flavor
    • Vi Que Chicken Flavor
    • Vi Que Seafood Flavor
    • Vi Que Vegetable Flavor
  • Bowl Format:
    • Ready-to-eat convenience packaging with dehydrated vegetables and seasoning

Each product reflects Tofoco’s commitment to authentic Vietnamese taste profiles while offering convenience and shelf-stable formats suitable for export.

Unique Selling Propositions

• Authentic Vietnamese Flavors: Traditional recipes adapted for modern packaging.
• Clean Label: No MSG, artificial colors, or preservatives.
• International Standards: Export-ready production aligned with global quality requirements.
• Private Label Flexibility: Offers OEM services for global partners seeking custom branding.

Market Reach and Export Strategy

Tofoco exports to over 20 countries, including:

• United States
• Germany
• Japan
• Australia
• South Korea
• Middle Eastern countries

The company is a frequent participant in international food trade shows such as BIOFACH AMERICA, SIAL, and Thaifex, promoting Vietnamese pho to global consumers.

Operational Infrastructure

• Location: Ho Chi Minh City
• Production Capacity: Over 5 million units annually
• Certifications:
  • HACCP
  • GMP
  • ISO 22000
  • FDA Registration (for U.S. market)
  • Halal Certified

The facility uses advanced extrusion and drying technology for uniform texture and extended shelf life without compromising flavor.

Financial and Performance Metrics

While specific revenue figures are confidential, Tofoco's export footprint and production capacity suggest:

• Estimated Annual Revenue: USD 3–5 million
• Growth Rate: 20% year-on-year due to rising demand for ready-to-cook Asian foods
• Repeat Orders: Over 70% of annual revenue from returning B2B customers

Innovation and Sustainability

Tofoco continues to invest in R&D:

• Developing gluten-free and vegan-friendly noodle lines
• Exploring biodegradable packaging solutions
• Innovating with regional Vietnamese flavors for niche export segments

Marketing and Branding

The “Vi Que” brand is positioned to celebrate Vietnam’s culinary heritage. The packaging and marketing emphasize natural ingredients, clean eating, and the soulful essence of pho—a cornerstone of Vietnamese cuisine.

• Active on Facebook and Instagram for consumer engagement
• Collaborates with chefs and food bloggers for brand visibility
• Participates in regional food festivals and charity events

Videos and Media Coverage

• Tofoco Production Process
• Product Showcase
• Exhibition Feature at BIOFACH AMERICA 2023

These materials enhance transparency and brand trust with international buyers.

Brochures and Technical Resources

• Product Catalog: Contains detailed specifications, packaging formats, and shelf life.
• Company Profile: Highlights business values, certifications, and export strategy.

Both brochures are available for download on the company’s website.

Conclusion

Tonasia Food And Beverage Company Limited (Tofoco) – HCM Branch exemplifies the modernization of traditional Vietnamese cuisine. Through its Vi Que brand, the company delivers the authentic taste of pho in convenient formats tailored to global markets. With its dedication to quality, sustainability, and cultural preservation, Tofoco is poised for continued growth as a trusted name in the international food sector.