MyChef (M) Sdn Bhd is a dynamic Malaysian food and beverage manufacturer renowned for delivering a wide range of convenient, flavorful, and high-quality snacks, ready-to-eat meals, and beverages under the unified MyChef’s brand family. Headquartered in Kuala Lumpur with operations in Shah Alam, MyChef serves both domestic and international markets through OEM contracts, retail distribution, and e-commerce platforms. The company’s diverse product offerings reflect its deep understanding of modern consumer lifestyles—combining taste, speed, and innovation.
Core Business
MyChef’s primary business spans multiple F&B verticals including snack food manufacturing, beverage production, frozen and ambient meal solutions, and food canning. The company integrates research and development, high-volume manufacturing, and multi-channel distribution to support both B2C and B2B clientele.
Product and Service Offerings
-
Snack Foods:
- Potato Crisps: Original, black truffle, hot & spicy, tom yum, Sichuan pepper, cheese, sour cream & onion, BBQ
- Crispy Fries: Available in original, black truffle, and spicy variants
- Ebi-ya Prawn Snacks: Crunchy prawn-based snacks in original and spicy flavors
- Chocolate and Strawberry Sticks: Under the "MyChef’s Bites" category
-
Bakery Products:
- Classic Cakes: Vanilla, marble (strawberry/chocolate)
- Sandwich Cakes: Filled with strawberry, chocolate, and cheese creams
-
Ready-to-Eat Meals:
- 1-Minute Instant Malaysian Dishes: Available in frozen trays and shelf-stable retort pouches
- Popular dishes include nasi lemak, ayam masak merah, rendang, and chicken curry
-
Beverages:
- World Juices: Orange, mango, lychee, pink guava juice packaged in shelf-stable bottles
- Fruit Concentrates and Drinks: Under OEM or private label formats
-
Canned Foods:
- MyChef’s Garden Line: Lychee in syrup, whole baby corn, abalone mushrooms, and other vegetables
-
OEM and Private Label Services:
- End-to-end solutions including flavor development, custom packaging, regulatory labeling, and fulfillment
Specialization and Core USP
- All-in-One FMCG Partner: Ability to supply snacks, beverages, canned products, and meals from one manufacturer
- Innovation in Flavors: Offers niche Asian-inspired variants such as tom yum and Sichuan pepper crisps
- Fast Meal Solutions: 1-minute meal packs cater to urban, time-constrained consumers
- Multibrand Portfolio: Unified product identity under “MyChef’s” while catering to distinct categories (Bakery, Garden, World Juice)
Financial and Export Performance
While official revenue figures are not publicly disclosed, MyChef’s growing brand recognition and product shelf presence suggest strong commercial traction:
- Distributed across Malaysia’s major grocery chains and convenience outlets
- Export-ready lines developed for ASEAN and Middle East markets
- OEM partner for regional beverage and snack distributors
- Increased product SKU count by over 40% between 2020 and 2023
The company’s scalable production and adaptable packaging make it attractive for international buyers.
Target Markets
- Retail Chains: Hypermarkets, supermarkets, and convenience stores
- Foodservice Distributors: Supplying beverages and canned goods to cafés and canteens
- Airlines and Travel Retail: Ready-to-eat meals and snack formats ideal for onboard consumption
- Online Retail and Subscription Boxes: Healthier and Asian-themed snack packs
- OEM Clients: Private label production for Southeast Asian and Middle Eastern brands
Capabilities
- Modern Manufacturing Facilities: Equipped for snack frying, cake baking, canning, and aseptic beverage bottling
- Packaging Versatility: Options range from flexible pouches and PET bottles to vacuum-sealed trays and tins
- Research and Development: In-house R&D kitchen and food technologists for flavor innovation and recipe scaling
- Distribution and Fulfillment: Nationwide cold and ambient logistics with support for export documentation
Certifications and Compliance
- Halal Certification: Certified by JAKIM, allowing wide access to Muslim-majority markets
- MeSTI and HACCP: Malaysian food safety systems in place for quality and hygiene
- Shelf-Life and Stability Testing: Ensuring food safety and regulatory compliance for global markets
Customer Testimonials
Customers in Malaysia praise MyChef’s product diversity and flavor innovation, particularly the premium snack offerings and frozen meal trays. Retailers highlight the company’s consistency in packaging quality and fulfillment timelines. OEM clients benefit from MyChef’s responsiveness in developing tailored food and drink products that meet regional preferences.
Major Achievements
- Launched over 80 SKUs across snack, meal, beverage, and canned food categories
- Developed unique flavors like truffle and tom yum for mass market chips
- Became a key FMCG OEM partner for regional brands in ASEAN
- Entered ready-to-eat meal segment with 1-minute heat-and-eat innovations
- Achieved multichannel sales growth across retail, HoReCa, and e-commerce sectors
