Exhibiting at Anuga Select Brazil 2025

Trio Coffee Indústria e Comércio Ltda is a premium Brazilian coffee brand dedicated to producing high-quality specialty coffee with a focus on sustainability, innovation, and customer experience. Based in Santa Rita do Sapucaí, Minas Gerais—a region famed for its ideal coffee-growing conditions—Trio Coffee has grown rapidly in both domestic and international specialty coffee markets.

Company Overview

Founded by coffee professionals with a shared passion for Brazilian terroir, Trio Coffee combines traditional roasting techniques with a modern retail approach. The company stands out for its direct trade relationships with regional farmers, quality-focused small-batch roasting, and diverse product formats including beans, capsules, and single-serve drip packs.

Trio Coffee is more than a roaster—it’s a lifestyle brand that promotes ethical sourcing, education, and innovation in the coffee industry.

Product and Service Offerings

Trio Coffee provides a curated selection of specialty coffees, packaged to suit modern consumer preferences:

• Roasted Coffee:

  • Whole Bean 250g and 1kg bags
  • Ground Coffee 250g and 1kg bags

• Drip Coffee:

  • Drip Sachets (box with 10 ready-to-brew filters)
  • Ideal for travel and convenience

• Coffee Capsules:

  • Nespresso® compatible capsules
  • Made with 100% Arabica coffee from Minas Gerais

• Coffee Kits:

  • Tasting kits and combination packs
  • Gift sets including reusable drip stands and branded mugs

All products are roasted weekly to maintain freshness and showcase distinct flavor profiles, ranging from chocolate and nuts to floral and fruity notes.

Specialisation and Core USP

Trio Coffee’s USP lies in its direct sourcing and full transparency throughout the production chain. Notable strengths include:

• Single-origin specialty coffees sourced directly from family farms in Minas Gerais and Cerrado Mineiro
• SCA (Specialty Coffee Association) scoring above 83+ points
• Roasting profile optimization using AI-assisted precision tools
• Zero-plastic packaging initiative underway for all new products
• Clear flavor and traceability notes listed on each product label

Their Drip Coffee sachets, in particular, have pioneered portable specialty coffee formats in Brazil’s e-commerce space.

Financial Insights

While Trio Coffee remains a privately held SME, its growth trajectory is consistent with top-tier specialty coffee startups. Industry estimates based on ecommerce sales and subscription models suggest:

• Annual revenue growth of 40–50% (2022–2024)
• Over 500,000 units of drip coffee sold since launch
• Distribution in over 250 premium retail points across Brazil
• Entry into export markets including Portugal and the United States

Revenue is split across ecommerce (60%), B2B wholesale (30%), and exports (10%).

Shipment and Export Records

Trio Coffee has initiated exports to select international markets targeting premium coffee retailers:

• First export container shipped to Lisbon, Portugal in Q3 2023
• Collaboration with specialty coffee importers in the U.S. initiated for 2024
• Export targets include:
  • 5 metric tons/year of roasted beans
  • Expansion of Drip Coffee to travel and convenience chains abroad

Supported by ApexBrasil export acceleration programs, Trio Coffee is positioned for rapid global scaling.

Target Market

The company targets discerning consumers and coffee connoisseurs:

• Urban millennials and Gen Z who value sustainability and flavor discovery
• Specialty coffee shops and boutique grocery retailers
• Remote professionals and travelers through their portable drip coffee line
• International buyers seeking traceable, ethical Brazilian coffees

They also serve a growing base of corporate clients with branded kits and gifts.

Capabilities

Trio Coffee operates a modern roasting and packing facility equipped with:

• Precision-controlled drum roasters
• In-house cupping and quality control lab
• Digital inventory and order management systems
• Eco-friendly packaging lines for compostable and recyclable materials

Their production model supports agile small-batch roasting, ensuring flexibility and consistent product quality.

Certifications and Compliance

Trio Coffee complies with national and international coffee industry standards:

• MAPA (Ministério da Agricultura) inspection and registration
• All coffees tested for moisture content, density, and cupping score
• In partnership with SCA and local cooperatives for ongoing barista and farmer education
• Working toward Fair Trade and Rainforest Alliance certifications for key lines

Traceability from farm to cup is emphasized in both domestic and export labeling.

Customer Testimonials

Customer feedback highlights:

• Exceptional flavor clarity and freshness of roasted beans
• Unique packaging and convenience of drip coffee format
• Trust in ethical sourcing and transparent farm relationships
• High retention rate among subscription customers

Online reviews on platforms like Mercado Livre and the brand’s own ecommerce site consistently exceed 4.8 stars.

Major Achievements

• Named a Top 10 Emerging Specialty Coffee Brand by Revista Espresso
• Featured at São Paulo Coffee Week and International Coffee Expo Brazil
• First Brazilian brand to offer single-origin drip coffee sachets at national scale
• Partnership with startups and tech firms to deliver branded kits for remote workforces
• Developed a digital traceability platform for bean-to-cup storytelling

Trio Coffee continues to elevate the profile of Brazilian specialty coffee through innovation, transparency, and a strong commitment to quality and sustainability.