Exhibiting at Anuga Select Brazil 2025

Três Alegrias – A Cachaça De Alambique Sustentável is an artisanal Brazilian distillery committed to producing premium, sustainable cachaça. Based in Capivari, São Paulo, the brand has gained national recognition for blending tradition, environmental responsibility, and innovation in the craft spirits industry.

Company Overview

Três Alegrias was born from a passion for the authentic spirit of Brazil—cachaça—combined with a mission to uphold sustainable practices throughout the production chain. The company’s name reflects its philosophy: joy in the land, joy in the process, and joy in the glass. Their small-batch production method emphasizes quality over quantity, with a firm commitment to preserving traditional alambique (copper pot still) distillation techniques.

Product and Service Offerings

The product line focuses on handcrafted, high-quality cachaça that reflects the terroir and natural richness of Brazil:

• Três Alegrias Ouro:

  • Aged in Amburana barrels
  • Noted for its soft aroma, spicy and sweet flavor profile

• Três Alegrias Prata:

  • Rested cachaça with crisp, vegetal notes
  • Ideal for caipirinhas and mixed drinks

• Special Editions:

  • Limited barrel-aged series
  • Experimental woods and blends

• Experiential Services:

  • On-site distillery tours
  • Sustainability and craft workshops
  • Brand tastings and curated events

Each bottle is numbered, with traceability back to batch and barrel, reinforcing its artisanal character.

Specialisation and Core USP

Três Alegrias stands apart through its integrated sustainability model and focus on small-scale, premium production. Unique selling points include:

• Use of renewable energy in the distillation process
• Reutilization of bagasse (sugarcane waste) for biofuel and fertilizer
• Natural fermentation with native yeasts
• Zero-waste philosophy, with composting and upcycled packaging
• Use of locally sourced sugarcane free from pesticides

Their cachaça is bottled in recycled glass and labeled with biodegradable adhesives.

Financial Insights

As a boutique distillery, Três Alegrias does not operate on large volume metrics. However, it commands a premium price point in both domestic and export markets. Industry sources estimate:

• Annual production: Approx. 15,000–20,000 liters
• Revenue growth: 30% CAGR since 2021
• Distribution footprint: Over 80 premium retailers and gourmet markets in Brazil, and exports to Germany, France, and the USA

High product margins are maintained through direct-to-consumer sales and partnerships with sustainability-focused distributors.

Shipment and Export Records

Três Alegrias has gained traction in international markets with rising interest in craft spirits. Export activity includes:

• Shipments to Germany (Berlin Craft Spirits Festival) and France (Rhum Fest Paris)
• U.S. expansion through specialty spirit importers focusing on Latin American products
• Export growth projected at +50% in 2025, driven by interest in aged Brazilian spirits

The brand is part of Brazil’s Mapa de Cachaças de Alambique and participates in export promotion programs by ApexBrasil.

Target Market

Três Alegrias appeals to:

• Craft spirit enthusiasts seeking authenticity
• Eco-conscious consumers valuing sustainability
• Gourmet retailers and boutique liquor stores
• Hospitality and mixology professionals aiming to diversify their spirit offerings
• Export buyers focused on premium and organic beverage portfolios

Capabilities

Três Alegrias operates a vertically integrated facility with:

• Copper pot stills (alambiques) for small-batch distillation
• On-site sugarcane plantation for controlled raw material sourcing
• Barrel-aging cellar with controlled humidity and temperature
• Artisan bottling and labeling station
• Solar panel installations and water reuse systems

Average production cycles are timed with sugarcane harvests, ensuring product freshness and year-round availability in limited batches.

Certifications and Compliance

The company complies with Brazilian and international standards, including:

• MAPA Registration (Ministério da Agricultura, Pecuária e Abastecimento)
• ANVISA health and labeling requirements
• Selo Arte Certification for artisanal food and beverage
• Currently in process for organic certification (IBD) and EU traceability standards

Packaging carries clear environmental labeling and recycling instructions.

Customer Testimonials

Reviews from local retailers and international sommeliers praise:

• Balanced and aromatic flavor of the Ouro variant
• Authenticity and narrative of sustainability
• High customer retention and reorder rates in export markets
• Unique aesthetic appeal of the packaging and bottle design

Many consider Três Alegrias among the top 10 emerging artisanal cachaça brands in Brazil.

Major Achievements

• Featured in Revista Cachaça Brasil and Forbes Brasil (Sustentabilidade Edition)
• Shortlisted in the 2023 International Craft Spirits Awards
• Selected for ApexBrasil’s Export Acceleration Program
• Partnered with local eco-tourism initiatives in Capivari
• Developed Brazil’s first cachaça carbon footprint calculator for producers

With a vision rooted in joy, craftsmanship, and ecology, Três Alegrias is redefining the global perception of Brazilian cachaça.