TRUE INTERNATIONAL GMBH is the Swiss subsidiary of True Manufacturing Co., a globally recognized leader in commercial refrigeration solutions. Headquartered in Basel, Switzerland, the company operates as the EMEA (Europe, Middle East, and Africa) hub for True Refrigeration, delivering high-performance refrigeration equipment tailored for foodservice, hospitality, and retail environments.
Company Background
Founded in the United States in 1945, True Manufacturing expanded into Europe with TRUE INTERNATIONAL GMBH to cater to the growing demand for energy-efficient, reliable, and technologically advanced refrigeration products. The Swiss branch coordinates sales, logistics, and technical support for clients across more than 60 countries in the EMEA region.
Core Business
TRUE INTERNATIONAL GMBH specializes in:
- Commercial Refrigeration Equipment: A wide range of refrigeration units built to professional-grade specifications.
- Custom Refrigeration Projects: Bespoke design services for specialized kitchen and retail configurations.
- Digital Support Infrastructure: The My True platform that includes service manuals, warranty tracking, and equipment servicing tools.
Product and Service Offerings
The company’s extensive product portfolio includes:
- Upright Cabinets: Solid and glass door units for food storage and visibility.
- Counters & Undercounters: Space-efficient refrigeration for professional kitchens.
- Prep Tables: Integrated cold storage and preparation solutions for foodservice operations.
- Bar Refrigeration: High-output bar coolers designed for performance and visibility.
- Display Refrigerators: Glass door and air curtain models for self-service environments.
- Under-equipment Refrigeration: Engineered to fit under cooking and preparation units, maximizing kitchen utility.
Service offerings include:
- Consultation and project design services
- 24/7 digital access to technical documents and spare parts ordering
- Warranty and maintenance support through a Europe-wide service network
Specialization and USP
TRUE INTERNATIONAL GMBH is distinguished by:
- Equipment that complies with EcoDesign and Energy Labelling Regulations in Europe.
- Use of hydrocarbon refrigerants (R290) and Ecomate insulation, significantly reducing environmental impact.
- Industry-leading warranties: 5-year parts & labor warranty for Europe.
- Advanced digital diagnostics and fleet management tools through My True.
Financial Performance
While Swiss-specific financials are private, the parent company, True Manufacturing Co., reported:
- Over $500 million USD in global revenue (2023 estimates)
- Continuous investment in energy efficiency R&D
- EMEA operations contributing approximately 20–25% of total exports, positioning Switzerland as a key logistics and strategic point in Europe
Shipment Records
Trade data from platforms like ImportYeti and Volza indicate:
- Consistent export volumes from the US and internal EU transfers to Switzerland for further distribution
- HS codes frequently used include 841850 and 841821 (refrigerating/freezing equipment)
- Final destinations often include Germany, UK, UAE, and the Netherlands
Target Market
TRUE INTERNATIONAL GMBH serves:
- Restaurant chains and commercial kitchens
- Hotels and luxury resorts
- Supermarkets and grocery retailers
- Catering and events businesses
- OEM and kitchen solution integrators
Capabilities
- Regional warehouse and logistics coordination from Basel
- Localized technical and sales support in multiple European languages
- Training programs for engineers and service staff
- Extensive on-hand parts inventory and same-day shipping capabilities for service-critical items
Certifications and Compliance
All products and operations conform to:
- ISO 9001 and ISO 14001 standards
- EcoDesign Directive 2009/125/EC
- RoHS and WEEE compliance
- UL, CE, and ETL listed products to meet both European and international safety standards
Customer Testimonials
True Refrigeration is widely acknowledged for:
- Long-lasting performance even in high-volume foodservice environments
- Quiet operation and energy efficiency
- Strong after-sales support and readily available spare parts
Testimonials across EMEA clients emphasize reliability, energy savings, and premium build quality.
Major Achievements
- Awarded Best in Class by Foodservice Equipment & Supplies Magazine for multiple consecutive years
- Rolled out over 150,000 refrigeration units in the EMEA region as of 2023
- Selected as preferred refrigeration partner by international brands like Five Guys, Pret A Manger, and Hilton Hotels
- Developed the My True platform, enhancing after-sales transparency and customer engagement
