Exhibiting at Thaifex - Anuga Asia 2025

Trung Nguyen Group Corporation, based in Ho Chi Minh City, Vietnam, is one of Asia’s most prominent coffee companies and a symbol of Vietnam’s rising presence in the global coffee industry. Founded and led by Mr. Dang Le Nguyen Vu, Trung Nguyen has built an empire around the cultivation, production, and branding of Vietnamese coffee, with exports reaching over 80 countries.

Core Business

The group operates across the full coffee value chain, from sourcing and roasting to global retail and franchising. Trung Nguyen’s core business includes the manufacturing of instant, roasted, and specialty coffee products, as well as the operation of a growing network of branded coffee shops and franchises under the Trung Nguyen Legend and E-Coffee names.

Product and Service Offerings

Trung Nguyen’s diversified product portfolio includes:

• Instant Coffee:

  • G7 Original 3-in-1
  • G7 Pure Black
  • G7 Cappuccino

• Roasted & Ground Coffee:

  • Trung Nguyen Original blends
  • Legend signature roasts

• Capsule Coffee:

  • Legend Capsule Espresso, Americano, and Vietnamese styles

• Specialty Coffees:

  • Legendee: Enzyme-processed, mimicking Kopi Luwak
  • Weasel Coffee: Authentic civet-processed Arabica

• Café Franchises:

  • Trung Nguyen E-Coffee: Compact franchise format
  • Trung Nguyen Legend Café: Premium lifestyle café model

Products are distributed through global retail chains, e-commerce platforms, and a growing number of international franchise stores.

Specialization and Unique Selling Proposition

Trung Nguyen’s success is built on its:

• Unique Blending Philosophy: “Creativity and Success” blends rooted in Vietnamese culture
• Flagship G7 Brand: One of the most popular instant coffees in Asia
• Premiumization of Vietnamese Coffee: Through Legendee and Weasel Coffee
• Export Scale: Operating in more than 80 countries

Its integration of coffee, philosophy, and lifestyle differentiates it from other coffee brands, positioning Trung Nguyen as a cultural and intellectual brand.

Financial Strength

Trung Nguyen Group is a market leader in Vietnam’s coffee industry with estimated annual revenues exceeding USD 250 million, based on export figures, domestic retail dominance, and franchise operations. G7 alone accounts for a substantial share of instant coffee exports from Vietnam, especially to China and South Korea.

Shipment and Export Records

Export data from platforms like TradeMap and ImportYeti reveal over 2,000 international shipments annually, targeting:

• China
• South Korea
• United States
• Japan
• Germany

The company’s export growth is supported by free trade agreements and strong brand loyalty in key Asian markets.

Target Market

Trung Nguyen targets:

• Mass-market instant coffee consumers (via G7)
• Premium specialty coffee drinkers (Legendee, Weasel)
• Café franchise investors and entrepreneurs
• Retail chains and international distributors
• E-commerce shoppers worldwide

Their product and service mix is tailored for both the traditional coffee drinker and the modern, health-conscious, premium-seeking consumer.

Capabilities

• Production Plants: High-capacity facilities in Buon Ma Thuot and Ho Chi Minh City
• R&D Division: Product innovation in instant coffee, capsules, and enzyme-processing
• Global Logistics: Warehouses and distributor hubs in Asia, Europe, and the U.S.
• Franchise Model: Over 1,000 E-Coffee and Legend Cafés globally
• Branding Infrastructure: Multi-language, culturally adapted marketing

Certifications and Compliance

Trung Nguyen complies with international standards including:

• ISO 22000 Food Safety Management
• HACCP and GMP
• Vietnam Organic and Conventional Certifications
• Halal & Kosher Certifications for international market access

Their manufacturing processes are aligned with export requirements for over 80 international markets.

Customer Testimonials

“G7 by Trung Nguyen delivers a depth of flavor rarely found in instant coffee. It’s a staple in our product lineup for years.”
— Coffee Distributor, South Korea, 2022

Major Achievements

• G7 Market Leadership: Vietnam’s best-selling instant coffee brand, commanding 38% market share
• Global Reach: Products available in 80+ countries, including major supermarket chains
• Franchise Growth: Over 1,000 café units across Asia and expanding in Europe and the U.S.
• Innovation Recognition: Legendee coffee awarded at international food expos
• Cultural Brand Vision: Trung Nguyen Legend Café combines coffee, books, and philosophy to redefine café culture

Trung Nguyen Group Corporation continues to lead Vietnam’s coffee revolution through its focus on innovation, export excellence, and a holistic approach to coffee as both a product and a cultural experience.