Exhibiting at Anuga Select Brazil 2025

United States Department of Agriculture (USDA) – Brazil Offices

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Organization Overview

The United States Department of Agriculture (USDA) operates through its Foreign Agricultural Service (FAS) offices in Brazil, primarily located in Brasília and São Paulo. As a key representative of the U.S. government in Brazil, the USDA's mission is to facilitate agricultural trade, promote American agricultural products, and provide technical and regulatory support to stakeholders in both the United States and Brazil. The USDA's presence in Brazil serves as a vital link between U.S. exporters and Brazilian importers, fostering bilateral trade relationships and ensuring compliance with international trade standards.

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Core Functions and Services

The USDA’s Brazil offices offer a comprehensive suite of services to support U.S. agricultural exports and enhance trade opportunities, including:

• Trade Promotion Services:

  • Market access support for U.S. agricultural products.
  • Exporter-importer matchmaking programs.
  • Participation facilitation in trade shows such as APAS Show, FISPAL, and Agrishow.
  • Assistance with market entry strategies and trade leads.

• Technical Assistance:

  • Guidance on sanitary and phytosanitary (SPS) regulations.
  • Support for facility registration and compliance with Brazilian import requirements.
  • Resolution of market access issues through engagement with Brazilian government agencies.

• Market Intelligence:

  • Publication of commodity reports, sector analyses, and market access studies.
  • Data-driven insights on key agricultural sectors, such as soybeans, corn, meat, and dairy.
  • Monitoring of policy developments, regulatory changes, and consumer trends impacting agricultural trade.

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Specialization and Core USP

The USDA’s core strength lies in its ability to bridge regulatory frameworks, connect stakeholders, and provide real-time market intelligence. Their deep expertise in SPS regulations, coupled with access to high-level policy discussions and trade negotiation platforms, makes them an essential partner for U.S. exporters seeking to navigate the complex Brazilian market. Additionally, the USDA’s presence ensures that U.S. agricultural products maintain competitive market positioning and compliance in Brazil.

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Financial and Trade Impact

The USDA's Brazil offices play a critical role in facilitating agricultural trade, contributing to the robust bilateral trade relationship between the U.S. and Brazil:

• U.S. Agricultural Exports to Brazil (2023 Data):
  • Total Value: USD 1.8 billion.
  • Top Export Categories: Soybeans, corn, dairy products, pork, and processed food items.
• Trade Shows Supported: Over 15 major trade events annually, connecting U.S. exporters with Brazilian buyers.
• Exporter Support: Over 200 U.S. companies assisted annually with market entry and trade facilitation.

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Target Stakeholders

The USDA in Brazil primarily serves:

• U.S. Agricultural Exporters: Seeking to enter or expand their presence in the Brazilian market.
• Brazilian Importers: Looking for reliable U.S. agricultural products and suppliers.
• Government Agencies: Collaborating on trade policies, food safety standards, and regulatory frameworks.
• Industry Associations: Facilitating partnerships and knowledge exchange between U.S. and Brazilian agricultural sectors.

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Capabilities

The USDA’s Brazil offices are equipped with:

• Bilingual Staff: Experienced agricultural attachés and trade specialists fluent in English and Portuguese.
• Policy Expertise: In-depth knowledge of Brazilian regulatory systems and trade policies.
• Global Networks: Access to USDA’s international network of FAS offices and U.S.-based agricultural associations.
• Strategic Engagement: Participation in trade policy dialogues, market access negotiations, and industry events.

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Certifications and Compliance

As a U.S. government entity, the USDA adheres to the highest standards of transparency, compliance, and accountability. Their activities align with international trade agreements, WTO rules, and bilateral trade protocols between the United States and Brazil.

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Customer Testimonials

While formal testimonials are not publicly listed, consistent engagement with industry stakeholders, positive feedback from trade show participants, and strong exporter retention rates reflect the value of the USDA’s services in Brazil.

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Major Achievements

• Trade Facilitation: Instrumental in resolving SPS issues that enabled the resumption of U.S. pork exports to Brazil in 2023.
• Market Access Expansion: Supported U.S. exporters in accessing niche markets in Brazil, including organic food, specialty grains, and value-added products.
• Policy Advocacy: Engaged in high-level discussions on biotechnology approvals, sustainability standards, and tariff reductions.

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Note: All data reflects the latest available information as of May 2025.