Urban Tea Party, LLC is a boutique tea brand and experiential tea company based in Atlanta, Georgia. Founded and led by Sherolyn Sellers, Urban Tea Party blends premium loose leaf teas with a vibrant cultural narrative, offering not just products, but a lifestyle rooted in wellness, celebration, and community engagement. With a mission to reintroduce the art of tea through a modern, urban lens, the brand emphasizes education, empowerment, and accessibility in every aspect of its operations.
Core Business
Urban Tea Party operates at the intersection of premium tea retail and immersive event experiences. The company specializes in curated loose leaf tea blends, tea accessories, and tea-inspired gifts, while also hosting educational events, tasting sessions, and tea culture workshops. Their brand identity is deeply rooted in storytelling, heritage, and the rediscovery of tea traditions through a contemporary, inclusive framework.
Product and Service Offerings
Loose Leaf Teas
- Spring Cherry Green: A smooth green tea with cherry blossom undertones
- Darker Berries: A robust herbal blend with blackberry and elderberry notes
- The Crimson Diva: Bold hibiscus and citrus blend with tart complexity
- Elderberry Vibe: Immune-boosting herbal mix with dried elderberries and echinacea
- Lemon Icebox Green: Green tea with lemon zest and vanilla, inspired by southern desserts
Accessories
- Tea Infusers: Stainless steel, silicone, and novelty options
- Teapots & Teacups: Ceramic and glassware curated for modern aesthetics
- Tea-for-One Sets: Compact, stackable brewing and sipping sets
- Tea Spoons & Tools: Scoops and timers for precise steeping
Gift Items & Merchandise
- Urban Tea Party Gift Cards
- Curated Experience Boxes: Themed boxes combining teas, tools, and educational guides
- Branded Merchandise: Mugs, apparel, and culture-centric packaging
Educational Materials
- Tea for Cultured Souls (Book): A narrative exploration of tea's place in African American history and wellness
- Online Workshops: Tea blending, steeping techniques, and sensory analysis
- Community Tea Tastings & Speaking Events
Specialisation and Core USP
Urban Tea Party distinguishes itself through:
- Culturally Inspired Branding: Teas and events celebrate heritage, wellness, and self-care within African American communities
- Experience-Centric Retail: Focus on “the experience of tea” through storytelling and personalization
- Woman- and Black-Owned: Led by Sherolyn Sellers, an entrepreneur and educator with a passion for holistic health
- Educational Empowerment: Merges tea education with cultural literacy and self-expression
Financials
As a boutique lifestyle brand, Urban Tea Party operates primarily through e-commerce and event-based retailing. Key indicators include:
- Estimated Revenue (2023): $250,000 – $500,000 USD
- Online Sales Contribution: ~75% of total revenue from online store
- Event Revenue: ~25% from ticketed tastings, workshops, and speaking engagements
- Customer Repeat Rate: Estimated at 65%+ due to loyalty programs and seasonal box launches
Shipment Data
Urban Tea Party uses direct-to-consumer fulfillment from its Atlanta base:
- Shipping Range: Domestic U.S. with selected international availability (UK, Canada)
- Order Processing Time: 1–3 business days
- Shipping Partners: USPS, UPS, FedEx
- Packaging: Eco-friendly, brand-enhanced packaging emphasizing unboxing experience
Target Market
Urban Tea Party is designed for:
- Tea Enthusiasts seeking bold, cultural, and wellness-focused blends
- Millennial and Gen Z Consumers interested in holistic living and artisan products
- Corporate Wellness & Gifting Markets
- Black-Owned Business Supporters and conscious consumers
- Event Hosts & Cultural Educators
Capabilities
- In-House Tea Blending and Packaging
- Event Production and Speaking Engagements
- Product Photography and Content Creation
- Creative Partnerships with influencers, educators, and nonprofits
- Seasonal Box Subscriptions and themed collections
Certifications and Compliance
- FDA-Compliant Ingredient Sourcing
- Food-Safe Packaging Practices
- Eco-Friendly Packaging Options
- Inclusive Business Certifications (pending regional small business designations)
Customer Testimonials
“Urban Tea Party’s teas are more than just delicious—they tell a story I want to be a part of.”
— Customer Review, Atlanta
“The workshops brought tea to life in a whole new way. I learned about the leaves, the flavors, and my own self-care.”
— Event Attendee, Virtual Tea Tasting
Major Achievements
- Recognized by Essence and Atlanta Black Star for cultural entrepreneurship
- Launched 'Tea for Cultured Souls' book blending wellness and cultural history
- Hosted over 50 community tea tastings and educational events nationwide
- Established collaborations with wellness coaches and creative collectives
- Expanded e-commerce footprint during 2023 with new themed tea boxes and seasonal campaigns
Urban Tea Party continues to bridge tradition and innovation through tea, using every blend, box, and event to empower connection, cultural appreciation, and mindful living.
