Exhibiting at IFEX Philippines 2025

Urbrew (China) Craft Beer Co., Ltd., established in 2016 and headquartered in Handan, China, has rapidly become a dynamic force in the Chinese craft beer industry. Backed by an investment of over 300 million RMB, the company operates one of China's most advanced automated production facilities dedicated to high-quality craft beer and specialty beverages.

Core Business

Urbrew specializes in the production, distribution, and marketing of a diverse portfolio of craft beer products tailored to both domestic and international markets. The company's operations are vertically integrated, allowing it to maintain complete control over raw material sourcing, brewing, packaging, and logistics. This end-to-end management ensures product consistency, safety, and quality—key pillars of Urbrew's brand philosophy.

Product and Service Offerings

Urbrew's portfolio includes multiple craft beer series and flavored alcoholic beverages designed to meet the tastes of an evolving market:

• Wheat Beer Series: Featuring best-sellers like First Wheat and Motorcycle Wheat, known for their smooth finish and delicate aroma.
• IPA Series: Includes the robust Captain IPA and the hazy, fruit-forward Hazy IPA.
• Specialty and Seasonal Brews: Such as Lychee Sea Salt Cider and themed beers crafted around festivals and cultural events.
• Collaborations and Custom Brews: Urbrew also offers contract brewing services and co-branded products with local and international partners.

Specialization and Core USP

Urbrew’s uniqueness lies in its fusion of traditional German brewing techniques with modern automation and innovation. The brewery incorporates imported brewing equipment from Germany and Belgium, and the process is supervised by a team of international brewmasters. Its fully automated production line and intelligent control systems ensure minimal deviation in flavor and quality between batches.

The company positions itself as a "new cultural beer brand," emphasizing not just product quality but also brand experience, integrating art, design, and pop culture into its marketing and packaging strategies.

Financial Strength

While Urbrew is a privately held entity and does not publicly disclose annual revenues, third-party sources including EC21 and Chinese business directories confirm a registered capital of 100 million RMB and a total investment exceeding 300 million RMB into fixed assets and production capabilities. This substantial capital backing underscores the company's aggressive growth and production scalability.

Shipment Data and Export Record

According to export data platforms like Volza and ImportYeti, Urbrew has initiated outbound shipments to markets in Southeast Asia and Eastern Europe. Initial records from 2023 show:

• Number of international shipments: Approx. 24 containers (assorted SKUs)
• Export value: Estimated at USD 2.3 million
• Top destinations: Vietnam, Russia, Thailand

These shipments primarily consist of their canned and bottled wheat beers and IPAs.

Target Market

Urbrew’s key target market comprises:

• Urban millennials and Gen Z within China’s Tier 1 and Tier 2 cities.
• Global consumers seeking premium Asian craft beers.
• Retail and HoReCa segments, including supermarket chains, bars, hotels, and restaurants.

With rising global interest in Asian flavor profiles and Chinese specialty beverages, Urbrew is strategically poised to capture a niche market share overseas.

Capabilities

Urbrew’s production plant spans over 60,000 square meters with an annual brewing capacity of over 30,000 kiloliters. The facility is equipped with:

• German-imported saccharification and fermentation systems
• Fully automated canning and bottling lines
• On-site R&D lab for recipe development
• Cold-chain logistics and regional distribution hubs

These infrastructural assets give Urbrew the ability to scale rapidly and handle high-volume orders with precision.

Certifications and Compliance

Urbrew maintains strict adherence to domestic food safety regulations and holds the following certifications:

• SC license issued by the China Food and Drug Administration
• ISO 22000 Food Safety Management Certification
• HACCP compliance for international export eligibility

Customer Testimonials

While formal testimonials are limited, product reviews on beer rating platforms like Untappd and Dianping reveal strong consumer sentiment. Products like Captain IPA and First Wheat consistently receive ratings above 4.0/5 for taste, packaging, and value. Consumers often highlight the brand’s refreshing flavor profiles and distinctive branding as standouts.

Major Achievements

• 2020: Named among the Top 10 Emerging Beverage Brands in China by the Beverage Innovation China (BIC) Forum.
• 2021: Expanded distribution to over 200 cities within China via both online and offline retail channels.
• 2023: Recognized by the China Alcoholic Drinks Association for innovation in product design and marketing integration.

Urbrew's commitment to quality, cultural storytelling, and internationalization strategy solidifies its reputation as one of China’s leading new-generation craft beer brands.