Ureco Flooring Systems, based in Laval, Quebec, Canada, is a leading manufacturer and installer of high-performance industrial flooring systems. As a division of Powerblast Canada, Ureco has earned a reputation for delivering durable, hygienic, and chemically resistant flooring solutions specifically engineered for demanding environments such as food and beverage processing, pharmaceutical manufacturing, commercial kitchens, and industrial facilities. With a focus on cementitious polyurethane and epoxy-based systems, Ureco blends advanced chemistry with expert installation to offer turnkey flooring solutions across North America.
Core Business and Product Offerings
Ureco specializes in seamless, resinous flooring systems that meet the rigorous requirements of sanitation, safety, and long-term durability. Its core product lineup includes:
- URECO STS (Self-Leveling Cementitious Polyurethane): Ideal for wet environments, offering high thermal shock resistance and rapid installation.
- URECO FL (High-Fill Trowelable Grout System): Designed for areas with heavy mechanical stress and chemical exposure.
- URECO GTC (100% Solids Epoxy Coating): Provides excellent adhesion, abrasion resistance, and ease of cleaning.
- URECO NTC (100% Solids Novolac Epoxy): Engineered for environments with high chemical aggression, including acid and solvent exposure.
- URECO XTC (Polyaspartic Polyurea Topcoat): A UV-stable, fast-curing finish for enhanced aesthetics and wear resistance.
These systems are fully customizable based on substrate conditions, traffic load, cleaning regime, and industry-specific compliance needs.
Specialization and Unique Selling Proposition
Ureco's unique value proposition lies in its full-service project delivery model, which combines in-house product formulation with direct application services. This vertically integrated model ensures quality control from material production to on-site installation. Key differentiators include:
- Industry-Specific Expertise: Custom systems for food processing plants, breweries, commercial kitchens, and pharmaceutical cleanrooms.
- Sanitary & HACCP Compliance: Flooring systems designed to meet HACCP, CFIA, and USDA standards, with seamless, anti-microbial surfaces.
- Thermal and Chemical Resistance: Flooring engineered to withstand hot washdowns, steam exposure, and aggressive chemical cleaners.
- Rapid Turnaround: Fast-curing systems that minimize production downtime, essential for 24/7 operations.
Ureco systems are engineered not just for durability, but for regulatory compliance and operational efficiency.
Financial Performance
As a division of Powerblast Canada, Ureco operates within a private enterprise structure and does not publish standalone financials. However:
- Estimated Revenue (Powerblast/Ureco, 2022): Estimated between CAD $5–10 million, based on project scale and North American distribution.
- Client Retention: High repeat business rate, especially among food processors and facility managers due to product longevity and service quality.
- Project Scale: Frequently handles projects ranging from 5,000 to over 100,000 square feet.
Ureco’s high-value product mix and specialized application services contribute to a strong profit margin and growing market share.
Export and Shipment Activity
Ureco Flooring Systems primarily serves the Canadian market but has expanded into the United States and select international markets through strategic project collaborations. Export activities include:
- Material Supply to U.S. Installers: Select systems such as URECO STS and URECO FL are shipped to approved applicators in the U.S.
- Cross-Border Installation Teams: Ureco deploys trained crews for turnkey projects in the U.S. Midwest and Northeast.
- Distribution Network: Developing regional partnerships to expand presence across North America.
Although not a mass exporter, Ureco’s specialized systems have global relevance in food safety and pharma sectors.
Target Market
Ureco serves a range of industries that demand uncompromising hygiene, safety, and durability:
- Food and Beverage Manufacturing Plants
- Breweries and Distilleries
- Commercial Kitchens and Supermarkets
- Pharmaceutical and Biotech Cleanrooms
- Industrial Warehouses and Mechanical Workshops
The company’s systems are frequently specified by architects, plant engineers, and facility maintenance managers seeking long-life, compliant flooring solutions.
Capabilities
- In-House Chemistry Lab: Formulates proprietary resin blends to meet specific environmental and regulatory requirements.
- Installation Teams: Fully trained crews with expertise in substrate preparation, resin application, and finish detailing.
- Project Engineering: On-site consultation, substrate assessment, and scope definition tailored to client operations.
- Regulatory Advisory: Support for CFIA, FDA, and HACCP-compliant flooring solutions including slip resistance, drainage, and coving systems.
These capabilities ensure delivery of projects on time, within budget, and aligned with industry-specific standards.
Certifications and Compliance
Ureco Flooring Systems meet and exceed multiple food safety and hygiene regulations:
- HACCP-Compatible Surfaces
- CFIA Accepted Materials
- VOC-Compliant Formulations (meets Green Building and LEED credits)
- NSF-Registered Systems (where applicable)
- Slip Resistance Testing in accordance with ANSI/NFSI standards
Each project is delivered with documentation for compliance, maintenance guidance, and long-term performance expectations.
Customer and Industry Recognition
Clients consistently highlight Ureco’s responsiveness, attention to detail, and long-term flooring performance:
- “We needed a flooring solution that could withstand boiling washdowns daily. URECO STS has held up for over five years without cracking.” — Maintenance Manager, Ontario Food Plant
- “Their crew finished a 15,000 sq. ft. install in under 48 hours. Zero downtime for our production.” — Brewery Operations Director, Montreal
Repeat business and word-of-mouth referrals continue to fuel Ureco’s growth in highly regulated sectors.
Major Achievements
- National Rollout with Canadian Food Processor: Installed over 200,000 sq. ft. of flooring across 12 facilities between 2020–2023.
- R&D Breakthroughs: Introduced a fast-cure, low-VOC polyaspartic topcoat (URECO XTC) reducing curing time by 50%.
- Strategic Expansion: Increased U.S. market presence with new partnerships in the Northeast U.S. foodservice sector.
- Award-Winning Projects: Recognized by local construction associations for quality and innovation in hygienic facility design.
Ureco Flooring Systems continues to lead the market in industrial resin flooring through its blend of advanced chemistry, industry expertise, and full-service project execution. With growing demand for hygienic and high-performance flooring, Ureco remains a key partner for industries prioritizing cleanliness, compliance, and long-term flooring durability.
