Product Offerings
Products:
Food & Beverage: Instant Noodles, Dried Pho Noodles, Canned Foods, Dried Fruits, Tea, Coffee, Nutritious Cereals
Vietnam Pavilion – Anuga Select Brazil
Overview
The Vietnam Pavilion at Anuga Select Brazil serves as the official showcase for Vietnam's food and beverage industry, promoting the country's rich culinary heritage and export capabilities to the Brazilian and Latin American markets. Organized under the support of the Vietnam Trade Promotion Agency (VIETRADE) and the Ministry of Industry and Trade (MOIT), the Pavilion represents a strategic platform for Vietnamese companies to connect with international buyers, distributors, and importers seeking authentic, high-quality Vietnamese food products.
Products and Export Focus
The Vietnam Pavilion features a curated selection of Vietnamese food and beverage products, highlighting the country's agricultural strengths and manufacturing capabilities. Key product categories include:
- Instant Noodles: Including traditional pho, rice noodles, and vermicelli varieties.
- Dried Pho Noodles: Gluten-free and rice-based options for healthy meal solutions.
- Canned Foods: Ready-to-eat meals, tropical fruits, and preserved vegetables.
- Dried Fruits: Mango, jackfruit, banana, and longan, sourced from Vietnam's diverse agro-climatic zones.
- Tea: Green tea, oolong tea, jasmine tea, and herbal infusions.
- Coffee: Robusta and Arabica blends, including specialty coffee for niche markets.
- Nutritious Cereals: Multi-grain blends, instant breakfast cereals, and health-focused formulations.
These products reflect Vietnam's position as a major global exporter of agricultural goods, catering to growing international demand for authentic, sustainable, and health-oriented food products.
Specialization and Core USP
The Vietnam Pavilion’s core strengths include:
- Diverse Product Portfolio: Offering a wide range of food products that showcase Vietnam’s culinary culture and agricultural diversity.
- Competitive Pricing: Leveraging Vietnam’s cost-effective manufacturing and abundant raw material supply to provide competitive pricing for international buyers.
- Export-Ready Capabilities: Products meet international food safety and quality standards (e.g., HACCP, ISO, Halal, and organic certifications).
- Sustainability Focus: Many exhibitors at the Pavilion emphasize sustainable sourcing, reduced carbon footprints, and eco-friendly packaging.
Trade Impact
Vietnam’s food and beverage exports to Brazil and the broader Latin American market have been on the rise, with key statistics including:
- Vietnam’s Total Agri-Food Exports (2023): USD 53.22 billion globally.
- Vietnam’s Food Exports to Brazil: Estimated at over USD 200 million in 2024, with a 15% growth projection for 2025.
- Top Export Items to Brazil: Coffee (ranked among the top 5 imported coffees in Brazil), instant noodles, and tropical dried fruits.
The Pavilion at Anuga Select Brazil aims to further boost trade by connecting Vietnamese exporters with distributors, retailers, and foodservice operators in Brazil and neighboring countries.
Target Audience
The Vietnam Pavilion at Anuga Select Brazil primarily targets:
- Distributors and Importers: Seeking to source Vietnamese food products for distribution in the Latin American market.
- Retail Chains: Interested in introducing Vietnamese products into mainstream and specialty retail channels.
- Foodservice Operators: Restaurants, cafes, and catering services looking for authentic Asian ingredients.
- Health Food and Organic Retailers: Focused on natural, organic, and gluten-free Vietnamese products.
- Wholesale Buyers: For bulk purchasing and private labeling opportunities.
Capabilities
The Vietnam Pavilion offers:
- Matchmaking Services: Facilitating B2B meetings between Vietnamese suppliers and Latin American buyers.
- Product Sampling: Enabling potential buyers to experience the taste, quality, and versatility of Vietnamese food products.
- Technical Support: Guidance on import procedures, certifications, and market entry strategies.
Certifications and Compliance
Participating companies at the Vietnam Pavilion typically hold:
- Global Food Safety Certifications: HACCP, ISO 22000.
- Halal Certification: For Muslim-majority markets.
- Organic Certification: For health and specialty markets.
- Other Compliance: Adherence to Brazilian ANVISA regulations and Codex Alimentarius standards.
Major Achievements
- Expanded Presence at Anuga Select Brazil: Vietnam’s Pavilion has grown in size and exhibitor count each year, reflecting increased demand for Vietnamese products.
- New Trade Partnerships: The Pavilion has facilitated trade agreements and MOUs with major Brazilian importers and distributors, contributing to a 20% increase in Vietnam’s F&B exports to Latin America between 2022 and 2024.
- Product Innovations: Introduction of gluten-free, vegan-friendly, and organic-certified Vietnamese products to the Brazilian market.
Note: All information is based on publicly available data as of May 2025.