Product Offerings
Products:
Seafood Products: Shrimp, lobster, fillets, shellfish
Viking Market Inc is a South Korea-based seafood retailer and distributor, primarily serving the domestic Korean market through an online-first business model. Headquartered in Incheon, one of the country’s key port cities, Viking Market leverages its coastal location to source, process, and distribute a wide range of frozen and fresh seafood products to retail customers, restaurants, and institutional buyers.
Company Overview
Established in response to the growing demand for high-quality seafood products within South Korea, Viking Market Inc has positioned itself as a consumer-centric platform offering premium imported and domestically sourced seafood. The company operates through its e-commerce channel and regional distribution networks to deliver temperature-controlled, traceable seafood to households and food businesses.
Product Portfolio
Viking Market’s product selection caters to Korean culinary preferences while incorporating internationally popular seafood species. Products are sourced from global and domestic suppliers with a focus on quality assurance and freshness.
Core Product Categories:
-
Shrimp
- Head-on, peeled, and deveined formats
- Wild-caught and farm-raised varieties
- Sizes ranging from 16/20 to 41/50
-
Lobster
- Whole lobster (live and frozen)
- Lobster tails and processed meats
- Imported primarily from Canada and the United States
-
Fish Fillets
- Salmon, cod, haddock, tilapia
- Vacuum-packed for retail and foodservice use
- Available in skin-on and skinless options
-
Shellfish
- Mussels, clams, scallops, and abalone
- Seasonal promotions based on domestic landings and imports
Market Reach and Distribution
Viking Market serves both B2C and B2B customer segments through:
- Online retail platform with nationwide delivery
- Wholesale distribution to restaurants, hotels, and caterers
- Sales partnerships with third-party marketplaces such as Coupang, Gmarket, and SSG.com
With a strong logistics partnership in place, the company ensures cold chain integrity and same-day or next-day deliveries within key urban centers.
Supply Chain and Sourcing
Viking Market sources seafood from:
- Domestic Korean fisheries (Jeju, Mokpo, Tongyeong)
- International suppliers in North America, Southeast Asia, and Europe
- Certified aquaculture farms for consistent supply and compliance
The company maintains a stringent vendor selection process with a focus on:
- HACCP-certified processors
- Sustainable fishing practices
- Importers with proven product traceability
Quality Control and Compliance
Viking Market emphasizes food safety and quality at every stage:
- Visual and microbiological inspections of incoming products
- Temperature-controlled storage facilities in Incheon
- Full documentation of origin, batch number, and expiration
- Compliance with KFDA (Korea Food and Drug Administration) and MFDS import regulations
Consumer Engagement and Differentiators
Viking Market stands out in the Korean seafood retail sector through:
- Curated seasonal seafood boxes for households
- Special offers and promotions for bulk purchases
- Educational content on seafood handling and recipes via their platform
- Custom packaging for gifts and ceremonial offerings
“Their salmon fillet pack is a staple in our weekly meal planning—always fresh and well-packaged.” — Online Customer Review
“We rely on Viking Market for reliable shellfish deliveries to our restaurant chain.” — Head Chef, Seoul-based Seafood Bistro
Sustainability and Future Vision
While not yet certified by global sustainability organizations, Viking Market is actively exploring:
- Partnerships with MSC-certified fisheries
- Incorporation of biodegradable packaging
- Sourcing from eco-certified aquaculture suppliers
As seafood consumption continues to grow in South Korea, Viking Market aims to become a top-tier digital seafood brand, blending convenience, traceability, and product diversity for the modern Korean consumer.