Villa Socorro Healthy Chips Inc., operating under the flagship brand Villa Socorro Farm, is a Philippine-based social enterprise known for its innovative and sustainable production of healthy snacks and agri-based tourism experiences. With headquarters in Makati City and a production facility and eco-farm located in Pagsanjan, Laguna, the company exemplifies the convergence of ethical enterprise, rural development, and creative food innovation.
Core Business
Villa Socorro Healthy Chips Inc. specializes in the production of all-natural banana, sweet potato, and corn-based snack products under the Sabanana and Farmony brands. The company also diversifies through agro-tourism and furniture made from upcycled farm wood, operating under a circular economy ethos.
Product and Service Offerings
The company maintains a multi-category product line:
-
Sabanana Banana Chips
- Sweet Original
- Smoky BBQ
- Roasted Garlic
- Simply Lite (unsweetened)
-
Camote (Sweet Potato) Chips
- Sweet & Salty
- Kimchi Flavor
- Truffle Aioli
-
Farmony Corn Pops
- Wasabi Shoyu flavor, gluten-free corn snack line
-
Other Products
- Sabanana Cider Vinegar — fermented from banana peels
- Farmniture — farm-crafted wooden furniture for export and resort use
Each snack product is handcrafted in small batches, kettle-cooked, and uses no artificial preservatives, aligning with the company’s healthy food proposition.
Specialization and Core USP
Villa Socorro’s core strength lies in its farm-to-snack model, wherein:
- Bananas and other raw materials are sourced directly from local smallholder farmers
- The company provides guaranteed buy-back prices, ensuring livelihood security for partner growers
- Innovations such as banana vinegar and Farmony Corn Pops diversify product appeal
- The enterprise integrates tourism, retail, and manufacturing into one cohesive social impact operation
The company proudly identifies as a Bahay-Kubo Business, emphasizing resource optimization, community involvement, and zero-waste practices.
Financial Strength
Villa Socorro has steadily grown its operations through:
- Direct sales to retail chains and online marketplaces such as Lazada and Shopee
- Export partnerships via DTI and IFEX Philippines
- Corporate gifting contracts and private labeling for institutional clients
While revenue details are undisclosed, production and scale indicators include:
- Over 2,000 packs of snacks produced daily
- Distribution across 1,500+ retail points nationwide
- Recognition by DTI and Go Negosyo as a top-performing rural enterprise
Shipment Data and Export Record
The company’s export footprint has grown in recent years, with exports reaching:
- USA, Japan, Hong Kong, and the Middle East
- Export value (2023 estimate): USD 400,000+
- Products primarily exported: Sabanana Banana Chips, Corn Pops, and gift pack assortments
- Partners include overseas Filipino distributors and health-conscious snack buyers
Target Market
Villa Socorro targets:
- Health-conscious urban snackers
- Eco-conscious millennials and Gen Z buyers
- Filipino diaspora markets
- Institutional gift pack clients
- Eco-tourists and culinary travelers visiting the Pagsanjan farm
The company’s blend of wellness, impact, and flavor makes it highly attractive to modern retail and export buyers.
Capabilities
The company operates its own:
- Kettle-cooking facilities in Pagsanjan
- Agro-processing unit certified for retail and export
- Agro-tourism resort and experience center
- Furniture upcycling facility (Farmniture)
- Workforce of 100+ farm, kitchen, and support staff
Villa Socorro is capable of scaling production for major institutional contracts and export load orders.
Certifications and Compliance
Villa Socorro Healthy Chips Inc. complies with:
- FDA Philippines food safety and labeling standards
- Halal certification for selected snack lines
- Good Manufacturing Practices (GMP)
- DTI, DA, and local government accreditations
They are also active participants in IFEX Philippines, Go Lokal!, and other export-readiness platforms.
Customer Testimonials
Buyers consistently praise:
- The “addicting crispness” and innovative flavors of the banana chips
- The eco-packaging and storytelling behind each product
- The value of knowing products support farmers directly
Positive reviews on Lazada and from local and international food exhibitions underscore Villa Socorro’s reputation for quality and transparency.
Major Achievements
- Developed and scaled the Sabanana brand into a top healthy snack line in the Philippines
- Launched the Farmony Corn Pops line to tap into corn-based snacks
- Successfully exported to over 10 countries across Asia and North America
- Established a working agro-tourism and manufacturing model in Laguna
- Featured in major local and international media for social entrepreneurship and sustainable farming
Villa Socorro Healthy Chips Inc. represents the new wave of Filipino social enterprises—blending agribusiness, innovation, and impact into a scalable model that uplifts communities and champions proudly local products.
