Exhibiting at Anuga Select Brazil 2025

Vinagres Prinz Ltda., headquartered in Lajeado, Rio Grande do Sul, is one of Brazil’s foremost manufacturers of vinegar and related condiments. With decades of tradition and a strong focus on quality, sustainability, and flavor innovation, the company operates under the Prinz brand, supplying a wide variety of vinegar types to retail, industrial, and private label markets across Brazil.

History and Core Business

Founded in the southern state of Rio Grande do Sul, Vinagres Prinz has become a household name in the Brazilian vinegar market. The company began by producing traditional alcohol vinegar and has since expanded its product range to include diverse vinegar types, such as apple cider, balsamic, and wine-based varieties.

The core business centers around the fermentation, filtration, and bottling of vinegar products in multiple formats and acidity levels. Prinz is especially well-regarded in the private label segment, where it develops customized solutions for national and regional retailers.

Product and Service Offerings

Prinz offers one of the most extensive vinegar portfolios in Brazil, including:

• Alcohol Vinegar (Vinagre de Álcool):

  • 750ml, 3L, and 5L variants
  • High-acidity option: Acidez 8%

• Apple Cider Vinegar (Vinagre de Maçã):

  • 750ml with and without preservatives

• Wine Vinegar (Vinagre de Vinho):

  • Red and white options
  • Red Wine Vinegar available in 5L format

• Balsamic Vinegar:

  • 300ml premium format

• Cereal Vinegar (Vinagre de Arroz):

  • Targeted at Asian cuisine segments

• Flavored Vinegars:

  • Alcohol Vinegar with Grape essence (Composto)

These are offered under the Prinz brand or developed as private label products tailored to specific clients’ needs. The company’s flexibility in volume, packaging, and formulation makes it a key player in B2B vinegar production in Brazil.

Specialization and Unique Selling Proposition

Prinz’s unique strengths lie in its breadth of product variety and technological agility. Key differentiators include:

• In-house fermentation processes ensuring product purity and consistency
• Private label manufacturing with full-service R&D and formulation support
• Production scalability from 300ml to 5L industrial formats
• Sustainable production practices, including water treatment and renewable energy use

Its regional location in Rio Grande do Sul, a hub for agriculture and wine, provides strategic access to raw materials for vinegar production, especially for apple and grape-based variants.

Financial Performance

While Vinagres Prinz does not disclose detailed financial results, its consistent brand presence in supermarkets, participation in trade shows, and long-standing private label partnerships point to steady growth and solid financial stability. The company's visibility at events like Private Label Brazil suggests significant investments in brand equity and market expansion.

Shipment and Export Activity

The company’s focus is primarily domestic, serving all major regions of Brazil through distributor networks. However, its participation in trade shows and private label expos indicates readiness for international export, particularly to Latin American and Lusophone African markets. The 5L vinegar variants are also attractive for bulk buyers in institutional and foodservice sectors.

Target Market

• Retail Consumers: via national and regional supermarket chains
• Private Label Clients: custom formulations for hypermarkets and grocery chains
• Foodservice Industry: restaurants, canteens, industrial kitchens
• Distributors and Wholesalers: bulk vinegar and high-acidity lines

The company’s portfolio meets demand across everyday household needs to commercial food production.

Capabilities

• Modern Fermentation Facilities: capable of large-scale alcohol and fruit-based fermentation
• Flexible Packaging Lines: multiple SKUs from small bottles to bulk containers
• R&D Services: formula development and packaging design for private labels
• Sustainable Operations: water reuse systems and waste management policies

Certifications and Compliance

Prinz complies with Brazilian national food production and hygiene standards, regulated by:

• MAPA (Ministério da Agricultura, Pecuária e Abastecimento)
• ANVISA (Agência Nacional de Vigilância Sanitária)

Their adherence to quality assurance programs and food safety protocols ensures reliable supply and consumer trust across regions.

Customer Testimonials

Though formal testimonials are limited, customer reviews and reseller feedback highlight the consistency in acidity, value for money, and versatility in use across vinegar products. The Vinagre de Maçã Sem Conservantes line is especially praised for health-conscious consumers seeking additive-free options.

Major Achievements

• Leader in vinegar production in Southern Brazil
• Extensive private label partnerships with national grocery chains
• Participation in Private Label Brazil and other B2B expos
• Developed a complete line of vinegars from traditional to gourmet applications
• Environmental initiatives including reduced water usage and recyclable packaging

Vinagres Prinz Ltda. continues to lead with innovation, tradition, and industrial excellence, serving Brazil’s growing demand for clean, consistent, and flavorful vinegar solutions.