Vina Samex., JSC, headquartered in Hanoi, Vietnam, is a pioneering manufacturer and exporter of Vietnamese organic spices with a strong global presence. Established with a vision to bring sustainably sourced, high-quality Vietnamese spices to international markets, Vina Samex has earned its place as a trusted name in the global spice supply chain.
Company Overview
Founded by Ms. Nguyen Thi Huyen, a visionary leader in Vietnam’s agricultural innovation space, Vina Samex is committed to sustainability, community empowerment, and quality. The company operates across a vertically integrated value chain—from farming and harvesting to processing and global distribution. Vina Samex emphasizes partnerships with ethnic minorities and local farmers, supporting fair-trade and sustainable development initiatives.
Product Portfolio
Vina Samex specializes in a comprehensive range of spices and herbs including:
-
Cinnamon
- Whole Cinnamon
- Broken Cinnamon
- Tube, Stick, Cigarette, Split, Square and Round Cut Cinnamon
- Cinnamon Chip, Powder, Coarse Cut
- Cinnamon Essential Oil, Tea Bag Cut
-
Star Anise
- Whole Dried Star Anise
- Broken and Powdered
- Essential Oil and Tea Bag Cut
-
Pepper
- Black, White, and Red Peppercorn
- Dried Pepper Powder
- Essential Oil, Tea Bag Cut
-
Other Spices
- Dried Ginger, Garlic, Turmeric, Lemongrass, and Chilli (whole, sliced, powder, essential oils)
- Tea Bag Cut and Crushed formats
-
Fresh Spices
- Ginger, Turmeric, Lemongrass, Pepper, and Star Anise
Each product line adheres to strict organic and food safety standards, ensuring traceability and integrity throughout the supply chain.
Specialization and Unique Selling Proposition
Vina Samex is distinguished by:
- Certified Organic Supply Chain: Products are certified by USDA Organic, EU Organic, JAS, and Naturland.
- Fair-Trade Model: Works directly with ethnic minority farmers through cooperatives.
- Sustainable Practices: Emphasis on agroforestry, biodiversity, and carbon reduction.
- Value-Added Processing: State-of-the-art processing for tea cuts, oils, and powdered formats.
Certifications and Quality Assurance
Vina Samex has achieved multiple global certifications including:
- USDA Organic
- EU Organic
- JAS (Japanese Agricultural Standard)
- Naturland (Germany)
- ISO 22000:2018
- HACCP
- GMP
- Fair for Life
These certifications validate the company’s adherence to international food safety and ethical sourcing standards.
Export and Financial Performance
Based on data from trade platforms such as ImportYeti and Trademo:
- Global Reach: Products exported to 30+ countries including the USA, Germany, Japan, India, France, and South Korea.
- Key Clients: Organic and specialty product distributors, retail chains, food processors.
- Shipment Value: Export shipments range between $25,000 to over $150,000 depending on product and volume.
- Annual Export Volume: Thousands of metric tons of certified organic spices annually.
Vina Samex is recognized as one of the leading spice exporters in Vietnam.
Target Markets
- Primary Export Destinations: United States, Germany, France, Japan, India, UAE
- Market Segments: Organic food distributors, herbal product manufacturers, wellness brands, private label packaging
Manufacturing and Infrastructure
- Head Office: Hanoi, Vietnam
- Processing Facility: Located in Yen Bai Province, equipped with modern drying, grinding, sterilization, and packaging technologies
- Vertical Integration: Owns supply chain from cultivation to packaging
Marketing and Branding
- Operates under the Vinasamex brand
- Active presence in international trade fairs including BioFach, SIAL, and Gulfood
- Promotes via video campaigns showcasing sustainability and social impact
Social Impact and Sustainability
Vina Samex collaborates with over 2,000 local farmers, focusing on:
- Capacity building for ethnic minority groups
- Women’s empowerment through inclusive hiring
- Environmental conservation via agroforestry and regenerative agriculture
Media and Recognition
- Featured in national and international media for innovation in sustainable agriculture
- “Thước phim Hành trình của niềm tin” video campaign portrays the company’s ethical sourcing journey
- Recognized by Vietnamese government as a model enterprise for sustainable development
Vina Samex., JSC exemplifies how a purpose-driven company can deliver world-class organic products while creating significant social and environmental impact. With its vertically integrated model, certifications, and global partnerships, Vina Samex is positioned as a leader in the premium spice export industry.
