Vit Makanan (Kuala Lumpur) Sdn Bhd, based in Rawang, Malaysia, is a well-established manufacturer and exporter of instant and fresh noodle products. With over four decades of experience and a strong presence in international markets, Vit’s is one of Malaysia’s most recognized noodle brands, blending tradition with innovation to deliver high-quality culinary experiences.
Company Overview
Founded in 1975, Vit Makanan has grown into a household name in Malaysia and a respected player in the global noodle industry. The company is renowned for its diverse product offerings, customizable private label services, and dedication to food safety and quality. From classic instant noodles to gourmet-inspired lines, Vit’s continues to innovate to meet the evolving tastes of consumers worldwide.
Product Portfolio
Vit Makanan offers a comprehensive range of noodle products catering to both retail and institutional markets:
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Instant Noodles
- Vit’s Classic Instant Noodles
- Vit’s Instant Noodles with Flavour (Chicken, Curry, Tom Yam, etc.)
- Vit’s Plain Instant Noodles
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Premium Noodles
- Vit’s Taste of Malaysia Instant Noodles
- Vit’s Italian Mi Goreng
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Fresh Noodles
- Vit’s Fresh Noodle Series (yellow noodles, kuey teow, mee hoon)
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Specialty Noodles
- Crab Flavor Instant Vermicelli
- Vegetarian and Halal-certified options
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Private Label Services
- OEM/ODM services for global brands and distributors
- Full-service development from flavor formulation to packaging design
These products are available in multiple formats and packaging sizes tailored for retail shelves, foodservice operations, and export markets.
Unique Selling Proposition
Vit Makanan differentiates itself through:
- Halal and HACCP Certified Manufacturing: Ensures product safety, hygiene, and compliance with religious dietary laws.
- Advanced Automation: Equipped with modern production lines that deliver consistent quality at scale.
- Customization Expertise: Offers personalized noodle types, soup bases, and flavor profiles for clients around the world.
- Export-Ready Logistics: Products are designed with global shipping, shelf stability, and regulatory compliance in mind.
Market Reach and Export Performance
According to company data and trade export platforms:
- Export Destinations: Products are exported to over 30 countries including Japan, China, Australia, the UK, and the Middle East.
- Export Volume: Tens of millions of packets annually across product segments.
- Key Clients: Distributors, supermarket chains, airline caterers, and convenience food retailers.
Vit’s has also participated in international food expos and trade shows such as ANUGA and SIAL, enhancing its global visibility and market penetration.
Target Markets
- Retail Chains: Supermarkets, hypermarkets, and convenience stores
- Foodservice Industry: Caterers, restaurants, hotels
- Private Label Distributors: Custom-branded noodles for local markets
- Ethnic Food Importers: Specialized Asian cuisine providers in non-Asian markets
Manufacturing and Infrastructure
- Facility Location: Rawang, Selangor, Malaysia
- Production Capacity: High-capacity automated lines producing multiple noodle variants
- Certifications:
- HALAL certified by JAKIM
- HACCP and ISO 22000 compliant
- MESTI (Malaysian food safety scheme)
Vit Makanan’s facility includes R&D laboratories, quality control departments, and custom packing units for local and export demands.
Brands
- Vit’s: The flagship brand for all instant and fresh noodle products
- Products under this label are known for authentic taste, variety, and affordability
Marketing and Recognition
- Awarded recognition by the Ministry of International Trade and Industry (MITI) for export excellence
- Featured in local and international media for contributions to Malaysia’s food processing industry
- Strong digital presence through YouTube and social media showcasing production transparency and brand engagement
Sustainability and Community
- Implements sustainable packaging solutions and waste reduction in its operations
- Actively supports local communities through food donations and educational outreach programs
Vit Makanan (Kuala Lumpur) Sdn Bhd stands as a cornerstone of Malaysia’s instant noodle industry, offering reliable, high-quality products with a global appeal. With a focus on safety, innovation, and customization, Vit’s is a trusted partner for buyers, brands, and consumers seeking authentic and export-ready noodle solutions.
