ViteCer Kft., headquartered in Cegléd, Hungary, is an innovative food technology company specializing in flavoring and functional drinking straws. Known for its proprietary encapsulation technology and strong focus on child-friendly and wellness-enhancing beverage accessories, ViteCer is a European pioneer in the development and export of flavored straw products.
Company Overview
Founded with a mission to revolutionize the drinking experience for both children and adults, ViteCer has become a global exporter of functional and flavored straws. The company leverages micro-encapsulation and controlled release technologies to deliver vitamins, flavors, and nutrients through drinking straws. Its offerings blend playfulness with functionality, making everyday hydration and nutrition enjoyable, especially for children.
Product Portfolio
ViteCer Kft. offers three major product lines under different brand identities:
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Flavored Straws
- Milky Sip: Flavoring straws for milk available in chocolate, strawberry, banana, vanilla, and more
- Dip&Sip: Flavoring straws designed for water-based beverages
- Vitasip Kids: Vitamin-enriched straws targeted at children, infused with essential nutrients like Vitamin C, D, B-complex, and Zinc
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Functional Straws
- Enriched with vitamins, minerals, probiotics, herbal extracts
- Applications for immune support, energy boost, stress relief, and digestive health
- Upcoming developments include straws delivering pharmaceuticals and medical nutrition
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Private Label and OEM Services
- Custom formulation, flavor design, packaging, and branding for retailers and health-focused brands
- Regulatory support and global distribution capabilities
These products are designed to appeal to health-conscious consumers and parents looking for fun, mess-free, and nutritional beverage enhancers.
Unique Selling Proposition
- Patented Micro-Encapsulation: Active ingredients are embedded within the beads inside straws, releasing upon contact with liquid
- Child-Safe and Fun: No added sugars, preservatives, or artificial sweeteners
- Clean Label and Allergen-Free: Suitable for lactose-intolerant and allergen-sensitive consumers
- Private Label Leadership: Proven expertise in helping global brands develop straw-based flavoring solutions
Export and Market Presence
ViteCer’s products are distributed across multiple continents:
- Europe: Strong presence in Germany, France, UK, and Central/Eastern Europe
- Asia: Growing markets in Japan and South Korea
- Middle East: Sales through health and pharmacy channels
- North America: Active OEM partnerships and market entry strategy underway
According to trade intelligence sources, ViteCer regularly ships container-scale orders to retailers and distributors globally, with increasing demand in wellness, pharma, and school nutrition sectors.
Target Markets
- Retail Chains and Supermarkets: Especially for children’s milk accessories
- Pharmacies and Wellness Stores: Vitasip functional lines
- Private Label Nutrition Brands: Seeking innovative product formats
- Government and NGO School Programs: Healthy school milk and hydration initiatives
Manufacturing and Infrastructure
- Facility: Based in Cegléd, Hungary, equipped with ISO-certified production lines
- Technology: Proprietary encapsulation, hygienic filling, and packaging systems
- Scalability: Production capacity designed for both small-batch prototyping and mass retail volumes
Certifications and Quality Assurance
ViteCer adheres to European food safety regulations and manufacturing best practices:
- ISO 22000: Food safety management
- HACCP-compliant processes
- Allergen management protocols
- Compliance with EFSA and national health authorities
Brands
- Milky Sip: Flavored milk straws for children
- Dip&Sip: Water flavoring straws for all age groups
- Vitasip Kids: Functional health straws for children
Each brand is tailored to distinct consumer segments and consumption occasions.
Innovation and R&D
- Collaborates with European universities and labs on nutraceutical delivery research
- Ongoing development of pharma-functional delivery via straws
- Introduced biodegradable straw options to align with environmental goals
Recognition and Outreach
- Featured in European food innovation expos and trade missions
- Recognized as one of Hungary’s promising SME exporters in health tech and food innovation
- Active supporter of child nutrition and healthy hydration education programs
ViteCer Kft. exemplifies Hungary’s strength in food technology innovation. Through its creative and functional straw products, the company is redefining the way children and adults consume nutrients and flavors. With a robust export footprint, proprietary technology, and a forward-looking R&D approach, ViteCer is setting global benchmarks in beverage and wellness delivery formats.
