Exhibiting at Anuga Select Brazil 2025

Vitta Fresh Indústria e Comércio de Bebidas Ltda

---

Company Overview

Vitta Fresh is a Brazilian beverage manufacturer specializing in premium sparkling teas and herbal infusions. Headquartered in Jambeiro, São Paulo, Vitta Fresh has established itself as a pioneer in the Brazilian ready-to-drink (RTD) tea segment, combining health-focused formulations with innovative flavor profiles. The company operates under a mission of promoting wellness through natural ingredients, sustainability, and responsible sourcing, positioning its brand as a premium choice for health-conscious consumers in Brazil and international markets.

---

Core Business and Product Portfolio

Vitta Fresh offers a curated range of beverage products, including:

• Sparkling Herbal Teas:

  • Calm Tea (with chamomile, lemon balm, and lavender)
  • Termo Vitta (with green tea, ginger, and guarana)
  • Rooibos Brûlée (with rooibos, vanilla, and caramel)

• Sparkling Mate Teas:

  • Mate Puro
  • Mate Morango (Strawberry Mate)
  • Mate Tangerina (Tangerine Mate)

• Specialty Beverages:

  • Brazilian Chai Latte
  • Tropical Juice Tea (with mango, pineapple, and coconut)

These products are available in various formats, including 269 ml cans, PET bottles, and multipack options for retail and foodservice channels.

---

Specialization and Core USP

Vitta Fresh’s key differentiators include:

• Clean Label Formulations: Free from artificial preservatives, sweeteners, and colorants.
• Functional Ingredients: Infused with adaptogens, antioxidants, and natural energy boosters.
• Low-Calorie Options: Products designed for health-conscious consumers seeking guilt-free refreshment.
• Innovative Flavors: Unique combinations such as Rooibos Brûlée and Brazilian Chai Latte set Vitta Fresh apart in a crowded beverage market.
• Private Label Production: Offering co-packing and custom formulation services for third-party brands.

---

Financial and Market Impact

While specific financial data is not publicly disclosed, Vitta Fresh demonstrates strong market positioning:

• Domestic Growth: Recognized as an emerging leader in Brazil’s premium RTD tea category.
• Export Expansion: Targeting Latin America, Europe, and North America with strategic distribution partnerships.
• Production Capacity: Scalable operations with flexibility to produce small-batch artisanal runs and large-scale industrial orders.
• Brand Visibility: Growing presence on digital platforms and in health food stores, cafes, and premium retail chains.

---

Target Market

Vitta Fresh’s products are tailored for:

• Health-Conscious Consumers: Focused on natural ingredients, low sugar content, and functional benefits.
• Specialty Retailers: Organic stores, wellness shops, and gourmet markets.
• Foodservice Industry: Cafes, restaurants, and hotels seeking premium non-alcoholic beverage options.
• Distributors and Importers: Looking for unique Brazilian beverage products for international markets.

---

Capabilities

Vitta Fresh offers extensive capabilities:

• Product Innovation: In-house R&D for flavor development, trend analysis, and functional ingredient integration.
• Sustainable Sourcing: Partnerships with local farmers and cooperatives for natural ingredients.
• Flexible Manufacturing: Production lines capable of canning, bottling, and custom packaging.
• Regulatory Compliance: Full adherence to ANVISA regulations, plus certifications for export readiness.

---

Certifications and Compliance

Vitta Fresh operates under strict quality and safety standards, including:

• ANVISA Compliance: Brazilian food and beverage regulatory authority.
• HACCP Principles: Implemented for production safety.
• Export-Ready Documentation: Meeting international standards for food and beverage trade.

---

Customer Testimonials

While specific testimonials are not publicly listed, Vitta Fresh’s growing brand presence, repeat orders from health-focused retailers, and positive online reviews reflect strong customer satisfaction and trust.

---

Major Achievements

• Brand Growth: Achieved significant market penetration in Brazil’s specialty beverage segment within five years of launch.
• Product Innovation: Pioneered sparkling herbal tea in the Brazilian market, with unique SKUs such as Calm Tea and Rooibos Brûlée.
• Export Strategy: Secured initial export agreements with distributors in Europe and Latin America in 2024.
• Sustainability Initiatives: Implemented eco-friendly packaging and reduced carbon footprint through local ingredient sourcing.

---

Note: All information is based on publicly available data as of May 2025.