Exhibiting at Thaifex - Anuga Asia 2025

Wannavee Co., Ltd., headquartered in Taphan Hin, Thailand, is a private limited company specializing in the production and distribution of premium bakery products. Under the leadership of Veena Thetsana, the company has carved a niche for itself in the food and beverage retail sector, with a focus on traditional and festive confections.

Company Background and History

Established with a passion for authentic Thai bakery goods, Wannavee Co., Ltd. has grown steadily in both domestic and international markets. The company is widely recognized for integrating traditional Thai culinary values with modern baking techniques, resulting in a unique and appealing product range. Over the years, the business has become synonymous with high-quality confections that cater to both everyday consumers and festive occasions.

Core Business and Offerings

Wannavee Co., Ltd. focuses on manufacturing and retailing an array of bakery items, including:

• Cakes: Featuring both traditional and modern flavors.
• Cookies: Known for their crisp texture and home-baked appeal.
• Bread: A variety of soft and hard-crust options tailored to local tastes.
• Mooncakes: A signature product line, especially popular during the Mid-Autumn Festival.

These offerings are known for their premium ingredients, aesthetic packaging, and adherence to quality, making them popular across various customer segments.

Specialization and Unique Selling Proposition

Wannavee’s specialization lies in blending traditional Thai recipes with international quality standards. The company places a strong emphasis on:

• Craftsmanship in bakery production
• Customization for special events and festivals
• Artistic packaging that appeals to gift buyers

Their mooncakes, in particular, have achieved brand distinction for combining authentic fillings with vibrant modern designs.

Financial Performance

While specific revenue or profit figures for Wannavee Co., Ltd. are not publicly disclosed, their visible presence in major Thai markets and consistent promotional efforts via YouTube and local trade exhibitions signal a robust and growing operation. The company’s sustained activity and product expansion reflect positive financial health.

Export and Shipment Records

Wannavee has initiated export activities primarily within the Southeast Asian region, catering to markets with a high concentration of Thai diaspora and lovers of Asian confections. Shipment data from platforms such as ImportYeti and TradeMo indicate occasional exports of mooncakes and cookies to niche international retail chains, particularly in Malaysia and Singapore. While exact volumes are not listed, shipments have increased in frequency during festival seasons.

Target Market

Wannavee targets:

• Domestic Thai consumers seeking premium bakery goods
• Corporate buyers looking for event-specific confections
• Export distributors focused on Asian delicacies
• Seasonal markets such as Mid-Autumn Festival gift buyers

Their branding appeals to both traditional customers and younger audiences through modern packaging and social media engagement.

Capabilities

Wannavee Co., Ltd. operates with:

• In-house baking facilities equipped for large-batch production
• A dedicated design and marketing team
• Nationwide distribution networks across Thailand
• Experience in B2B and B2C channels, including trade fairs and digital platforms

Certifications and Compliance

There is no publicly available data on international certifications such as ISO, HACCP, or FDA registration. However, their operational footprint in regulated trade fairs and retail chains suggests compliance with standard Thai food safety and manufacturing regulations.

Customer Testimonials

While formal testimonials are not available in public records, viewer feedback on YouTube promotional videos indicates positive customer sentiment. Comments highlight the "rich flavors," "beautiful packaging," and "authentic taste" of products, especially mooncakes.

Major Achievements

• Featured presence in local Thai trade shows for food and beverages
• Popularity of branded mooncake products during annual festivals
• Recognized for consistent quality and festive innovation in packaging

Wannavee Co., Ltd. continues to build its reputation through a combination of product quality, cultural resonance, and modern branding strategies, making it a compelling choice for buyers and distributors seeking premium Thai bakery products.