Exhibiting at Thaifex - Anuga Asia 2025

WANT WANT CORPORATION (THAILAND) LTD., headquartered in Bangkok, is the Thai subsidiary of Want Want Holdings Limited, one of Asia’s largest snack food and beverage conglomerates. Established to serve the Southeast Asian market, the Thai entity plays a pivotal role in expanding Want Want’s international footprint and bringing its signature range of snacks and beverages to local consumers.

Company Background and History

Want Want Holdings Limited, originally founded in Taiwan in 1962, entered the Thai market by establishing WANT WANT CORPORATION (THAILAND) LTD. as part of its regional expansion strategy. The Thai arm operates under the leadership of Tsai Wang-Chia and is instrumental in local production, marketing, and distribution. The facility in Thailand is not only a sales office but also a manufacturing hub designed to meet local taste preferences while maintaining global quality standards.

Core Business and Offerings

The company’s offerings in Thailand span across:

• Snacks:
  • QQ Gummies and QQ Gummies Juicy Plus – gelatin-based fruit-flavored treats.
  • Roll-Mi – baked rice snacks tailored to local flavors.
  • Rollie – crispy rolled snack sticks.
• Beverages:
  • UHT Milk – enriched with vitamins, available in several flavors.
• Frozen Desserts:
  • Ice cream cones and novelty frozen snacks.

These products cater to a wide demographic, including children, teens, and families, with a strong focus on convenience and enjoyment.

Specialization and Unique Selling Proposition

WANT WANT CORPORATION (THAILAND) LTD. stands out due to:

• Its deep integration of Asian flavor profiles with global quality standards.
• High brand recall via memorable mascots and fun packaging.
• Innovative product development, regularly introducing new textures, formats, and limited editions.

The company leverages Want Want’s global R&D capabilities to continually adapt products to suit local preferences in Thailand and surrounding ASEAN markets.

Financial Performance

As a subsidiary of Want Want Holdings Limited, which reported annual revenues exceeding USD 3.5 billion, the Thai operation contributes significantly to regional earnings. Although standalone financials for the Thai division are undisclosed, the brand’s widespread availability in retail chains, convenience stores, and e-commerce platforms in Thailand suggests a robust and growing business.

Export and Shipment Records

While primarily focused on the Thai domestic market, WANT WANT CORPORATION (THAILAND) LTD. also supports re-export to neighboring ASEAN countries. Trade data from import-export platforms confirms regular exports of packaged snack goods under the Want Want brand, with increased frequency during festive seasons and promotional campaigns.

Target Market

The company targets:

• Youth and children through fun, colorful products like QQ Gummies.
• Health-conscious adults with its low-fat, baked rice snacks.
• Retail and wholesale distributors for mass-market and convenience store supply.
• ASEAN regional buyers looking for established Asian snack brands.

Their marketing strategy focuses on in-store promotions, influencer campaigns, and strong presence at food expos.

Capabilities

WANT WANT CORPORATION (THAILAND) LTD. operates with:

• Advanced production lines in Bangkok capable of high-volume snack and dairy processing.
• Cold chain logistics for frozen desserts.
• Comprehensive marketing and distribution networks across Thailand.
• Regular product innovation cycles supported by parent company R&D.

Certifications and Compliance

The company adheres to:

• ISO 22000 and HACCP food safety standards.
• Halal certification for Muslim consumer markets.
• Compliance with Thai FDA regulations for food and dairy products.

These standards facilitate the company’s operations in both domestic retail and international export.

Customer Testimonials

Customers have praised:

• The unique taste and chewy texture of QQ Gummies.
• The crispiness and flavor of Roll-Mi rice snacks.
• The long shelf-life and nutritional value of their UHT milk line.

Social media and e-commerce platforms reflect high ratings and repeat purchases.

Major Achievements

• Featured at THAIFEX – Anuga Asia 2025, showcasing new product innovations.
• Launched Roll-Mi, a flagship product line tailored for Thai taste profiles.
• Achieved widespread penetration into 7-Eleven, Tesco Lotus, and Big C outlets.
• Successfully executed integrated marketing campaigns across Facebook and YouTube, building brand equity in digital-savvy youth segments.

WANT WANT CORPORATION (THAILAND) LTD. continues to deliver high-quality, culturally resonant snacks and beverages with a blend of innovation, tradition, and customer-centric development, reinforcing its position as a leading name in Thailand’s food and beverage market.