Waynes Tea Inc., operating under the brand name CHICHATEA, is a California-based specialty tea company focused on importing, retailing, and promoting premium loose-leaf Chinese teas to the U.S. market. Headquartered in Chino, California, and founded by Wayne Zheng, the company bridges Eastern tea tradition with Western tea appreciation through a curated catalog of high-grade teas sourced directly from the historic tea-growing regions of China.
Company Overview
CHICHATEA was established to offer American tea consumers access to authentic Chinese teas typically reserved for domestic consumption or high-end tea circles. With a direct sourcing strategy, the company works with tea farmers and cooperatives across provinces such as Fujian, Zhejiang, Yunnan, and Anhui to ensure purity, traceability, and craftsmanship.
By prioritizing small-batch, traditionally harvested teas, CHICHATEA differentiates itself from mass-market offerings with a focus on terroir, varietal specificity, and the ceremonial aspects of tea.
Product Portfolio
Waynes Tea Inc. offers a diverse range of traditional Chinese teas across several categories:
Green Tea
- Xihu Longjing (Dragon Well Green Tea)
- Harvested from Hangzhou, Zhejiang
- Flat pan-fried leaves with nutty and chestnut undertones
Black Tea
- Jin Jun Mei
- Bud-only black tea from Fujian; floral and honeyed
- Dianhong Rose Black Tea
- Yunnan black tea scented with rose petals for aromatic complexity
Oolong Tea
- Tie Guan Yin
- Anxi-style semi-oxidized oolong; buttery and floral profile
Pu'er Tea
- Ripened Dragon Pu'er Pearls
- Fermented, compressed tea aged for smooth earthy character
White Tea
- Silver Needle (Bai Hao Yinzhen)
- Single-bud, minimally processed white tea; mild and sweet
The brand caters to premium tea enthusiasts, offering most teas in whole-leaf formats, vacuum-sealed packaging, and gram-based quantities ideal for connoisseurs.
Unique Selling Proposition
CHICHATEA is defined by its:
- Direct sourcing relationships with artisanal growers
- Small-batch exclusivity and seasonal harvest cycles
- Educational content and tasting notes to help bridge cultural understanding
- Focus on single-origin terroirs, particularly prestigious designations like Xihu and Wuyi
Unlike commercial tea bag sellers, CHICHATEA emphasizes the Gong Fu Cha tea preparation philosophy, offering products that support ceremonial brewing and deeper tasting exploration.
Market Reach and Distribution
Though primarily operating through its ecommerce platform, CHICHATEA also distributes through select boutique grocers, tea houses, and wellness centers across California and the West Coast. Online retail accounts for approximately 85% of total sales, with customer retention boosted through subscription models and limited seasonal releases.
The average product price ranges between $14 to $58 per 50g, positioning the brand in the mid-to-premium loose-leaf segment.
Financial and Operational Insights
As a private company, Waynes Tea Inc. does not disclose financial data publicly. However, based on web traffic, product pricing, and SKU counts, the company is estimated to generate annual revenues between $0.5 million to $1.5 million USD.
Operational capabilities include:
- Fulfillment and warehousing in Chino, California
- Multilingual packaging and education (English and Mandarin)
- Sustainable packaging for select teas
Supply Chain & Sourcing
CHICHATEA imports directly from Chinese provinces known for heritage teas:
- Zhejiang for Longjing green tea
- Fujian for Tie Guan Yin and Jin Jun Mei
- Yunnan for Pu’er and Dianhong black teas
- Fuding for Silver Needle white tea
Teas are tested for pesticide residue and oxidation integrity, and most are hand-harvested and spring-plucked, representing the best of seasonal yields.
Target Market
CHICHATEA serves:
- Loose-leaf tea connoisseurs
- Cultural tea enthusiasts and educators
- Boutique tea retailers and cafes
- Wellness practitioners integrating herbal tea rituals
- Gift buyers seeking artisanal and authentic offerings
The brand is particularly appealing to consumers who prioritize:
- Health and mindfulness
- Authentic cultural products
- Transparent sourcing and sustainability
Capabilities
- Small-batch curation and rotation
- Tea education through blog and tasting notes
- Custom gift and sampler sets
- Private label consultation and partnerships
- Responsive ecommerce interface with bilingual support
Certifications and Sustainability
While CHICHATEA does not currently hold USDA Organic or Fair Trade certifications across all SKUs, its sourcing partners often operate under natural farming practices, and several teas are free from artificial additives or pesticides.
The company uses recyclable vacuum-sealed bags and encourages customers to participate in sustainable brewing through reusable accessories.
Customer Testimonials
“CHICHATEA introduced me to what real Longjing tastes like—grassy, nutty, and nothing like grocery store green teas.” — Elaine Y., Portland OR
“The Jin Jun Mei is exquisite—fragrant, rich, and worth every cent. It’s my daily indulgence.” — Joshua M., Los Angeles CA
“I teach tea culture workshops, and CHICHATEA is my go-to source for authentic, high-quality leaves that never disappoint.” — Linda T., San Diego CA
Notable Achievements
- Built a loyal customer base of 3,000+ direct buyers since launch
- Recognized by niche tea review sites and Chinese American cultural blogs
- Partnered with California-based wellness and meditation centers
- Expanded offerings to include seasonal and reserve edition teas
- Featured in local artisan markets and East Asian community festivals
Waynes Tea Inc. through CHICHATEA is cultivating a refined tea culture in the U.S. by championing the artistry and depth of traditional Chinese teas, blending heritage with accessible luxury for today’s tea drinkers.