Wei-I Foodstuff Co., Ltd., based in Kaohsiung, Taiwan, is a pioneering manufacturer and exporter in the processed food industry, with a legacy of delivering premium quality fish floss, pork floss, vegetarian products, and egg rolls. Established in 1981, the company has grown to become a household name in Taiwan and an internationally recognized brand in Asia and beyond.
Core Business and Product Offerings
Wei-I specializes in the development, manufacturing, and global distribution of various processed foods. Its portfolio includes:
- Fish Floss: Ground Fried Tuna Floss, Ground Fried Salmon Floss, Ground Fried Pollock Fish Floss, and Ground Fried Marlin Floss.
- Pork Floss: Premium pork floss known for its flavor and texture.
- Vegetarian Options: Such as vegetarian seaweed flakes designed to cater to health-conscious and plant-based consumers.
- Egg Rolls: Unique flavors including Tuna Flavor Egg Rolls, Egg Rolls with Pork Floss, Seaweed Egg Rolls, Seaweed Egg Rolls Plum Flavor, and Egg Rolls Onion Flavor.
These products are well-suited for direct consumption, as toppings, or as complementary ingredients in various cuisines.
Specialization and Unique Selling Proposition
Wei-I Foodstuff is one of Taiwan’s first certified fish floss producers and is considered a market leader in its niche. The company’s USP lies in:
- Strict sourcing standards for raw materials.
- Proprietary dehydration and frying technologies to maintain flavor and nutrition.
- Extensive R&D capabilities that have led to a broad and evolving product portfolio.
Wei-I’s brand promise is built around “natural, healthy, and delicious,” aligning with modern consumer trends.
Financial and Export Performance
Though private financials are not publicly available, Wei-I’s strong international presence confirms its stable revenue base. According to trade data from platforms like ImportYeti:
- Wei-I exports consistently to countries such as Singapore, Malaysia, the U.S., Australia, and Hong Kong.
- The company has delivered multiple container shipments monthly, particularly of its flagship fish floss and egg rolls.
- It has long-standing B2B partnerships with distributors and retail chains across Asia-Pacific.
Target Market
Wei-I serves both retail and institutional segments:
- Retail consumers seeking healthy, ready-to-eat protein options.
- Supermarkets and specialty food stores with high turnover for Asian pantry items.
- Hospitality and catering businesses using floss and egg rolls in bulk for large-scale meals.
The company is especially popular among Taiwanese and Southeast Asian diaspora communities abroad.
Capabilities and Infrastructure
Wei-I operates a modern food production facility in Kaohsiung, equipped with:
- Advanced frying and dehydration lines.
- Packaging automation suited for both retail and bulk formats.
- Food safety laboratories and in-house quality control teams.
The company emphasizes R&D-driven innovation, regularly introducing new flavors and formulations based on market feedback and trend analysis.
Certifications and Compliance
Wei-I Foodstuff Co., Ltd. complies with a wide range of international food safety regulations, including:
- ISO 22000 Food Safety Management Certification
- HACCP Certification
- Halal Certification for selected products
- Taiwan’s FDA registration
These certifications help the company access diverse markets and meet stringent import requirements.
Customer Testimonials and Achievements
Wei-I has garnered praise for:
- Product consistency and taste
- Professional customer service
- Prompt delivery and excellent packaging
The company’s products have been featured in Taiwanese media and showcased in international food expos, further elevating its brand recognition.
Summary
Wei-I Foodstuff Co., Ltd. is a respected leader in the Taiwanese food processing industry, recognized for its innovation in fish floss and snack foods. With over four decades of industry experience, a commitment to quality, and global distribution capabilities, the company is a trusted partner for buyers seeking reliable, flavorful, and compliant food products.
