Exhibiting at IFEX Philippines 2025

Whiteplane, Inc., based in Pasig City, Philippines, is a premier importer, distributor, and retailer of globally recognized home appliance brands, including NutriBullet, Magic Bullet, and Dyson. The company operates the official NutriBullet Philippines platform and has established itself as a go-to provider of high-performance blenders and innovative lifestyle appliances in the Philippine market.

Core Business

Whiteplane, Inc. specializes in sourcing and distributing innovative, health-centric kitchen and home appliances. The company’s business spans direct-to-consumer retail via e-commerce, B2B partnerships with retailers, and after-sales servicing through its dedicated support channels.

Product and Service Offerings

• Personal Blenders and Kitchen Appliances:

  • NutriBullet 600 & 900 Series
  • Magic Bullet
  • Smart Touch Blender
  • Portable Blender
  • EveryGrain Cooker
  • NutriBullet Air Fryer

• Home Care and Lifestyle Devices:

  • Dyson vacuum cleaners, air purifiers, and hair dryers

• Accessories and Parts:

  • Cups, blades, pitchers, sealing rings, and other replacement parts

These products cater to individuals pursuing health and wellness, busy professionals seeking convenience, and households looking for smart home innovations.

Specialization and USP

Whiteplane Inc.’s key strengths include:

• Exclusive Distribution Rights: For NutriBullet and Magic Bullet in the Philippines
• Premium Product Range: High-performance, compact appliances for wellness-focused consumers
• Integrated E-commerce and Service: Full-cycle retail model, from purchase to post-sales support

Financials and Market Presence

Although Whiteplane Inc. is a privately held company and does not publish financial data, industry analysis and brand traction suggest:

• Estimated annual revenue between PHP 150–250 million, based on online sales volume and price points
• Strong e-commerce footprint via NutriBullet.ph, Lazada, Shopee, and Zalora
• Distribution partnerships with retail giants like Abenson, SM Appliance Center, and Anson's

Shipment Data

As the Philippine distributor of imported brands, Whiteplane Inc. records regular international inbound shipments:

• Monthly imports from the U.S. and China based on customs and logistics tracking portals
• Consistent container volume of 20 to 40 ft units filled with NutriBullet and Dyson SKUs

Target Markets

The company targets:

• Urban professionals and health-conscious consumers
• Fitness enthusiasts and households
• Retailers and online marketplaces

Its products are positioned in the mid to high-end appliance segment, offering a balance of functionality, style, and durability.

Capabilities

• Official E-commerce platform management (nutribullet.ph)
• Customer service center with email, phone, and warranty support
• Retail and wholesale distribution logistics
• Product servicing and parts replacement

Whiteplane also manages content marketing, digital advertising, and influencer campaigns to build brand engagement.

Certifications and Compliance

• All imported appliances comply with Philippine safety standards
• Products are FDA-registered (for food-contact surfaces) and UL/CE certified (international safety marks)
• Dyson and NutriBullet certifications carried over from original manufacturers

Customer Testimonials

“The NutriBullet Smart Touch Blender from NutriBullet PH has been my daily go-to. The service team is responsive and helpful!”
— Christine L., verified buyer (Shopee)

“I was surprised how fast delivery was and the packaging was top-tier. Totally legit and worth every peso.”
— Mark D., Lazada review

Major Achievements

• Official Philippine distributor for NutriBullet and Magic Bullet
• Expanded product portfolio to include Dyson appliances
• Developed a dedicated after-sales support team and infrastructure
• Recognized in local tech and lifestyle media for promoting healthy living through innovative tools

With a growing online presence and a commitment to excellence in product curation and customer support, Whiteplane, Inc. is helping shape modern Filipino homes through trusted, world-class brands.