Exhibiting at Thaifex - Anuga Asia 2025

Windmill Food Industries Sdn Bhd is a well-established confectionery manufacturer based in Rawang, Selangor, Malaysia. With a rich legacy in sugar-based treats, the company has carved out a significant footprint in the Southeast Asian and global markets through its commitment to product innovation, quality manufacturing, and export readiness. It is recognized for producing a wide range of candies and lollipops under its proprietary brands SUGALOVA and Windmill Food.

Company Overview

Founded with the goal of bringing joyful moments to consumers through high-quality sweets, Windmill Food Industries has grown into a major confectionery player. The company serves a variety of market segments including retail chains, importers, foodservice distributors, and OEM/ODM clients. Their manufacturing capabilities and flavor development make them a preferred partner for bulk buyers and private label candy solutions.

Core Product Categories

• Hard Boiled Candy

  • Assorted fruit flavors
  • Multi-colored and filled-center variants
  • Individually wrapped or packed in jars

• Chewy Lollipops & Sticks

  • HOKI Chewy Stick Lollipops
  • Display box formats for retail
  • Innovative shapes and color patterns

• VIT-C Fruit Juice Candy

  • Fortified with vitamin C
  • Soft center or hard shell options

• Handmade Jumbo & Shape Lollipops

  • Swirl, spiral, and novelty shapes
  • Customized orders for festive or thematic campaigns

• Cookies & Confectionery Blends

  • Basic sugar cookies and chocolate variants

Products are developed with both visual appeal and shelf-stability in mind, catering to diverse packaging requirements from sachets to PET jars and display-ready cartons.

Certifications & Food Safety Standards

• HACCP Certified
• GMP Compliance
• MESTI (Malaysia Ministry of Health)
• Halal Certified (JAKIM)
• Product labeling meets export standards for ASEAN, Middle East, and South Asia

Windmill Food ensures product consistency and hygiene with rigorous quality control across all production stages, from raw ingredient sourcing to final packing.

Manufacturing & Infrastructure

• Located in a fully equipped plant in Rawang Industrial Zone
• Advanced sugar boiling and candy molding machinery
• High-capacity wrapping and automated packaging lines
• Flexibility in production runs for bulk and small-batch OEM

The facility supports:

• Daily Output Capacity: 2–3 metric tonnes of candy
• Packaging Speed: Up to 80,000 individually wrapped candies per shift
• Production Lead Time: 14–21 days for standard SKUs

Market Reach & Export Footprint

• Export Destinations: Indonesia, Philippines, Vietnam, Thailand, United Arab Emirates, India, Sri Lanka, and Mauritius
• Distribution Channels: Retailers, wholesalers, duty-free distributors, and gifting companies
• OEM/Private Label Clients: Snack brands, international sweet shops, event organizers

Windmill Food participates regularly in regional food expos and has an active B2B presence through catalog distributions and trade directories.

Financial Insights

The company does not disclose public financials, but industry estimates and export filings suggest:

• Estimated Annual Turnover (2023): MYR 8–10 million (~USD 1.7–2.1 million)
• Export Revenue Contribution: 70%+
• Production Volume (2023): 500+ metric tonnes of candy and confectionery products

Its sustainable revenue is driven by strong overseas demand, seasonal campaigns, and OEM partnerships.

Brand Strategy & Positioning

• SUGALOVA: Targeted at modern retail and export customers, known for colorful designs and creative flavors
• Windmill Food: Traditional line with a focus on nostalgia and handmade aesthetic
• Positioning focuses on quality, hygiene, affordability, and customization

The company also offers promotional lollipop designs for seasonal campaigns (Valentine’s, Halloween, Ramadan, etc.) tailored to international markets.

Customer Feedback

"We’ve partnered with Windmill Food for three years. Their lollipops are a best-seller in our children’s aisle."
— Distributor, Manila, Philippines

"Their ability to customize and deliver consistent quality has helped us build a strong private label candy brand."
— Brand Manager, Dubai Retail Group

Milestones & Achievements

• Certified Halal Candy Supplier for major ASEAN supermarkets
• Official exhibitor at MIHAS Malaysia and THAIFEX World of Food Asia
• Recognized by MATRADE as a leading SME confectionery exporter (2022)
• Developed over 150 candy SKUs in multiple flavor and shape combinations

With its agile production, certified processes, and colorful product range, Windmill Food Industries Sdn Bhd continues to be a dynamic force in Asia’s confectionery export scene.