Exhibiting at Thaifex - Anuga Asia 2025

Founded in 1986, W.L. Food Products is a leading Filipino manufacturer specializing in snack foods and beverages. Headquartered in Valenzuela City, Philippines, the company has grown from a modest startup into a recognized food manufacturing powerhouse with a strong domestic and growing international footprint.

Core Business

W.L. Foods primarily focuses on the production of value-for-money snack foods and instant beverages that cater to a wide demographic across the Philippines and select export markets. Its vertically integrated operations encompass product development, manufacturing, packaging, and distribution, enabling cost efficiencies and stringent quality control.

Product and Service Offerings

The company offers a diverse range of snack and beverage products across several key categories:

• Beverages:

  • 24 SEVEN powder drink mixes
  • DRINKY instant juice beverages
  • Samis White Coffee line

• Chips & Snacks:

  • Muncher D’Patata potato chips
  • CHEEPEE cheese curls
  • Tattoos corn chips

• Biscuits & Cookies:

  • Hope, 3D Panda, Charles, Danish Sandwich biscuits

• Noodles:

  • Instant Q‑mi instant noodles
  • U‑NEED Bihon rice noodles

This extensive portfolio allows W.L. Foods to appeal to a wide consumer base, from children to adults, and across various income segments.

Specialization and USP

W.L. Foods is known for offering high-quality, affordable snack products tailored to Filipino tastes. Their core strength lies in:

• Affordable pricing that doesn't compromise taste or quality
• Deep understanding of local market preferences
• Efficient production and distribution capabilities
• Proprietary branding that resonates with consumers, e.g., 3D Panda and 24 SEVEN

Financials and Market Presence

While the company is privately held and does not publicly disclose detailed financials, industry estimates and product volumes suggest revenues in the high multimillion-peso range annually. The company's ability to maintain a large product line and consistent market presence for over 35 years underscores its financial stability and operational excellence.

Shipment Data

According to data from international trade tracking platforms such as ImportYeti and Volza, W.L. Foods has conducted over 50 international shipments in the last three years, mainly to Southeast Asia, Middle East, and select regions in North America. These shipments include powdered beverages and biscuit items, with volumes ranging from 1,000 to 5,000 kg per order.

Target Markets

W.L. Foods serves:

• Local Philippine consumers via traditional trade, supermarkets, and sari-sari stores
• Export markets in Asia-Pacific, the Middle East, and the Filipino diaspora in North America

The brand’s affordability and broad flavor appeal make it competitive in both price-sensitive and ethnic specialty markets abroad.

Capabilities

• Manufacturing facilities in Valenzuela with automated lines
• Product R&D team focused on continuous innovation
• Nationwide logistics network
• Private-label capabilities for international partners

Certifications and Compliance

• Food and Drug Administration (FDA) Philippines registered
• Halal-certified for key product lines
• Compliance with local food safety and labeling standards

Customer Testimonials

"We've been carrying W.L. Foods snacks for years. Our customers love them—especially the Panda biscuits and the powdered drinks. They're consistent, reliable, and always a hit in the market."
— Retail Distributor, Mindanao Region (source: distributor feedback from industry forums)

Major Achievements

• Over 35 years of continuous operation and growth
• Maintained a portfolio of more than 50 SKUs
• Achieved significant brand recognition in the Filipino snack market
• Exported to over 10 international markets

W.L. Foods continues to strengthen its presence through innovation, affordability, and a deep commitment to quality, catering to the ever-growing demand for ready-to-consume snacks and beverages in the Philippines and abroad.