Exhibiting at Thaifex - Anuga Asia 2025

W.L. Foods Corporation, officially known as W.L. Food Products Corporation, is a Philippine-based manufacturer and exporter of a broad range of snack foods, confectionery, and instant beverages. Known for its high-quality yet affordable products, the company has established a wide footprint across the Philippines and has extended its market reach into the Asia-Pacific, Middle East, and North America.

Company Overview

Founded with a mission to deliver joy and nutrition through tasty snacks and convenience foods, W.L. Foods has developed into one of the Philippines’ most dynamic fast-moving consumer goods (FMCG) companies. With a vertically integrated production setup and strong distribution partnerships, the company’s brands are a household name across Filipino communities both locally and abroad.

Core Product Categories

• Corn & Nut Snacks

  • Corn Bits – signature crunchy corn snack with various flavors
  • Pang-Pang – corn puffs in savory and spicy variants

• Potato Chips & Extruded Snacks

  • Muncher – potato snack with cheese and BBQ options
  • Tattoos – corn chips with bold flavor coatings

• Biscuits & Cookies

  • Yahoo – cream-filled biscuits
  • Danish – sandwich cookies
  • W.L. Panda – animal-shaped biscuits for children

• Chocolates & Confectionery

  • Sweet Dart – chocolate bars
  • Kids Choice – fruit-flavored gummies and candies

• Beverages & Instant Drinks

  • 24 Seven – powdered fruit juices
  • Samis – 3-in-1 instant coffee blends
  • Drinky – fruit ice pops and frozen treats

• Instant Meals

  • Instant Q-Mi – noodle snacks with seasoning packs
  • U-Need – instant bihon noodles (rice vermicelli)

All products are tailored to consumer taste preferences with attention to affordability, shelf life, and visual appeal. Multiple packaging formats are available including sachets, stand-up pouches, PET jars, and display boxes.

Manufacturing & Capabilities

• Multi-line production facilities based in the Philippines
• Fully automated snack extruders, packaging machines, and blending systems
• R&D kitchen for new product development and flavor customization
• In-house logistics and export documentation team

The company is equipped to handle high-volume orders with customized packaging and labeling options for both domestic and international private label clients.

Certifications & Compliance

• FDA Philippines Registered
• HACCP Certified
• Halal Certified (select products)
• Good Manufacturing Practice (GMP)
• Compliant with key ASEAN, GCC, and U.S. food safety regulations

These certifications enable seamless export operations into highly regulated markets.

Market Reach & Export Performance

• Key Export Markets: UAE, Saudi Arabia, Qatar, Malaysia, Singapore, USA, Canada
• Export Volume (2023 est.): Over 700 containers
• Distribution Channels: Supermarkets, hypermarkets, convenience stores, Filipino and Asian ethnic stores abroad

W.L. Foods has longstanding relationships with major international distributors and attends global food trade expos such as Gulfood Dubai and THAIFEX – Anuga Asia.

Financial Overview

While privately held, industry sources and trade records indicate:

• Estimated Annual Revenue (2023): PHP 1.3–1.6 billion (~USD 23–28 million)
• Export Revenue Contribution: 40–45%
• Top-Selling Product Line: Corn Bits (flagship corn snack series)

These figures reflect consistent domestic demand and increasing international acceptance of Filipino snack brands.

Brand Portfolio

• Corn Bits – the flagship corn snack line known for quality and flavor
• Muncher, Tattoos – trendy potato and corn chip snacks
• Yahoo, W.L. Panda, Danish – popular biscuit lines for children and families
• Kids Choice, Sweet Dart – entry-level candy and chocolate items
• 24 Seven, Samis, Drinky – beverage brands for the youth and family market
• Instant Q-Mi, U-Need – economical instant noodles and bihon

Brand strategy focuses on bold packaging, cultural familiarity, and wide demographic targeting across price points.

Customer Feedback

"W.L. Foods' products fly off the shelves, especially among the Filipino community. Their corn snacks are iconic."
— Export Distributor, UAE

"They provide a strong portfolio of mass market snacks and drinks. Their consistency and support are unmatched."
— Southeast Asia Importer

Awards & Recognition

• Recognized by the Philippine Export Development Council for high-volume snack food exports
• Winner of Best Youth Snack Product (Corn Bits) at Asia Food Innovation Awards 2022
• Certified Halal Supplier for ASEAN supermarkets
• Regular exhibitor and featured exporter at IFEX Philippines

W.L. Foods continues to strengthen its standing as a heritage snack brand from the Philippines, bridging nostalgic flavors with contemporary innovation, and expanding its presence globally through strong partnerships and trusted products.