Wonder Food Sdn. Bhd., headquartered in Skudai, Johor Bahru, Malaysia, is a diversified food manufacturer and exporter specializing in confectionery, snacks, beverages, and frozen Asian delicacies. With a strong regional and international presence, the company is recognized for its wide product portfolio, consistent quality standards, and efficient private label manufacturing services. Wonder Food caters to retail, foodservice, and OEM clients across Asia, the Middle East, and Africa.
Company Overview
Since its inception, Wonder Food has developed into a full-service food production company with vertical capabilities across snack foods, baked goods, chilled/frozen items, and beverages. The company’s strength lies in combining Malaysian food heritage with scalable production and international-standard packaging. Its brands—including WonderFood, DragonFly, and HoneyBee—are distributed across supermarkets, specialty stores, and wholesale markets both locally and overseas.
Product Categories
-
Biscuits & Cookies
- Cream crackers, butter cookies, filled biscuits, assorted flavored biscuits
- Wafer sticks and sugar-free alternatives
-
Snacks & Chips
- Potato chips (BBQ, tomato, spicy variants)
- Shrimp and prawn crackers
- Mixed snack packs and extruded snacks
-
Candies & Jellies
- Fruit Love, Sochew – chewy fruit and milk-based candies
- Mini puddings in assorted flavors
- Sweet gelatin treats for kids and family consumption
-
Beverages
- 3-in-1 instant coffee and milk teas
- Soy milk and fruit-flavored canned drinks
- Vitamin and energy drinks
-
Frozen Foods
- Dim sum: siu mai, lo mai gai, bao buns, dumplings, har gao
- Fried frozen snacks and pastry items (spring roll sheets, curry puffs)
- Seafood products: fish balls, cuttlefish balls, fishcakes
These product lines are manufactured in multiple formats including retail-ready packs, bulk catering sizes, and OEM white-label packaging.
Manufacturing Infrastructure
- HACCP and GMP-compliant production facilities in Johor Bahru
- Fully automated baking, frying, blending, and packing lines
- Frozen food facility with cold chain logistics and IQF (Individually Quick Frozen) capabilities
- In-house R&D and design teams for flavor innovation and packaging development
Certifications & Quality Standards
- HALAL Certified (JAKIM)
- HACCP Certified
- MESTI Certified (Malaysian Ministry of Health)
- ISO-compliant manufacturing and labeling standards
- Compliance with export regulations for ASEAN, GCC, and selected EU markets
These certifications allow Wonder Food to serve both Muslim-majority countries and countries with strict food safety protocols.
Export & Distribution
- Main Export Markets: Middle East (UAE, Saudi Arabia), Southeast Asia (Philippines, Singapore, Indonesia), Africa, and South Asia
- Distribution Channels: Supermarkets, mini-marts, hotel and catering, airline and convenience retail, wholesale bulk
- Private Label Clients: Foodservice distributors, supermarket brands, ethnic food importers
The company supports multilingual packaging, customs documentation, and export logistics tailored to each market.
Financial Overview
While private, estimates from trade reports and market visibility suggest:
- Estimated Annual Revenue (2023): MYR 50–70 million (~USD 10–15 million)
- Export Contribution: Over 60% of total revenue
- Key Growth Drivers: Frozen food expansion, Middle Eastern confectionery demand, snack food rebranding under OEM
Wonder Food has shown consistent revenue growth, especially post-COVID due to increased demand for frozen ready-to-eat and shelf-stable snacks.
Brand Portfolio
- WonderFood: Core brand for biscuit, candy, and beverage products
- DragonFly: Premium line for dim sum, Asian gourmet, and frozen food
- HoneyBee: Kid-focused brand with bright packaging and fruit-forward flavors
Brand positioning reflects affordability, convenience, and family-oriented packaging, suitable for multi-generational consumption.
Customer Testimonials
"Their dim sum line is one of our bestsellers in our halal frozen section. Quality and consistency are excellent."
— Supermarket Category Buyer, Dubai
"Wonder Food’s OEM team helped us develop our house brand for crackers and jelly snacks. Responsive and reliable."
— Private Label Procurement Head, West Africa
Key Achievements
- Regular exhibitor at MIHAS, THAIFEX – Anuga Asia, and Gulfood Dubai
- Awarded Best Halal Snack Exporter at the Johor State Export Recognition Program
- Expansion into IQF frozen dumpling market in 2022 with a new processing line
- Launched over 300 SKUs across 5 major product categories
With strong regional manufacturing infrastructure, export experience, and product adaptability, Wonder Food Sdn. Bhd. is positioned as a reliable partner for snack innovation and multicultural food solutions across emerging markets.
