Product Offerings
Products:
Oolong Tea: Da Hong Pao, Shui Xian, Rou Gui
Black Tea: Jin Jun Mei, Lapsang Souchong
Green Tea: Mao Feng, Long Jing
White Tea: Bai Mu Dan, Shou Mei
Scented Tea: Jasmine Tea, Osmanthus Tea
WuYi Star Tea Co., Ltd., headquartered in Wuyishan, Fujian, China, is one of the leading and most reputable tea manufacturers and exporters in the Chinese tea industry. Specializing in premium Wuyi rock teas (Yancha), the company has established itself as a global symbol of authentic Chinese tea craftsmanship, rooted in centuries of tradition and backed by modern innovation.
Company Overview
Founded in the historic tea-producing region of Wuyishan, WuYi Star Tea Co., Ltd. has leveraged its geographic advantage and deep cultural ties to the birthplace of oolong tea to become a globally recognized brand. The company is a vertically integrated operation, involved in tea cultivation, processing, packaging, research, and international trade.
Core Product Categories
WuYi Star produces an expansive range of traditional and specialty teas:
- Oolong Tea:
- Da Hong Pao (Big Red Robe)
- Shui Xian
- Rou Gui
- Black Tea:
- Jin Jun Mei
- Lapsang Souchong
- Green Tea:
- Mao Feng
- Long Jing (Dragon Well)
- White Tea:
- Bai Mu Dan (White Peony)
- Shou Mei
- Scented Tea:
- Jasmine Tea
- Osmanthus Tea
These products are sold under distinct series such as the Baigu Series, Five Aroma Dahongpao Series, The Palace’s Tribute Series, and Artisanship Series, offering various flavor profiles and price points to cater to different consumer segments.
Manufacturing Capabilities
WuYi Star operates one of the largest and most advanced tea processing facilities in Fujian province. Capabilities include:
- State-of-the-art oxidation and roasting equipment
- Strict hygiene and quality control protocols
- Fully traceable sourcing from proprietary tea gardens
- Organic-certified production lines
The company integrates traditional craftsmanship with modern technology, ensuring both authenticity and scalability in production.
Certifications and Quality Assurance
WuYi Star is committed to maintaining the highest standards in safety and sustainability:
- Certified Organic by recognized international bodies
- ISO 9001 and HACCP compliant
- Comprehensive product traceability systems
- Export compliance for the U.S., EU, Japan, and other global markets
Official documentation and certificates are readily available through the company’s digital channels and catalogs.
Export and Market Reach
WuYi Star has built a strong international presence, exporting to more than 30 countries including the United States, Canada, Germany, Japan, South Korea, Australia, and Singapore. The company is regularly featured at major trade shows such as:
- World Tea Expo
- China Tea Fair
- SIAL Paris
Data from global shipping platforms confirm WuYi Star as a top-tier Chinese exporter of oolong and specialty teas, with over 15,000+ recorded international shipments in the past five years.
Target Market
The company’s customer base includes:
- Tea wholesalers and distributors
- High-end retailers and boutiques
- Online specialty tea merchants
- Luxury hotel and hospitality chains
- Gourmet and wellness brands seeking premium private-label teas
WuYi Star is particularly well-positioned in the premium tea segment, offering rare and artisanal teas to a discerning clientele.
Branding and Innovation
WuYi Star invests heavily in R&D and brand building:
- In-house sensory labs and tea masters refine flavor profiles
- Multiple product series cater to collectors and connoisseurs
- A well-curated online presence including Instagram and Facebook for storytelling and outreach
- Educational content and guided tasting experiences for global partners
Their branding emphasizes heritage, purity, and craftsmanship—qualities central to the identity of Wuyishan teas.
Strategic Strengths
- Location Advantage: Situated in Wuyishan, a UNESCO World Heritage site known for its unique terroir and biodiversity
- Vertical Integration: Full control from cultivation to final product ensures consistency
- Global Recognition: Acknowledged by industry leaders and institutions for preserving the legacy of Yancha
- Sustainability: Active in organic cultivation and eco-friendly processing methods
WuYi Star Tea Co., Ltd. continues to lead the export of Wuyi rock teas with a perfect balance of heritage and innovation, delivering exceptional quality teas from the misty cliffs of Fujian to teacups around the world.