Inner Mongolia Cheer Talk Food Co., Ltd., headquartered in Bayannao’er, China, is a leading manufacturer and exporter of premium roasted seeds and seed-based snacks. With strategic access to China’s largest sunflower and pumpkin seed cultivation zones, the company has established itself as a globally competitive producer of natural, flavorful, and nutritious seed snacks under the brand "Cheer Talk."
History and Background
Founded in the agriculturally rich province of Inner Mongolia, Cheer Talk emerged to meet the growing global demand for high-quality seed-based snacks. The company’s vertically integrated operations—from raw seed procurement to advanced roasting and packaging—have helped it scale rapidly in both domestic and export markets. With over a decade of operations, the company has gained recognition for both volume capacity and product quality.
Core Business
Cheer Talk specializes in the processing and export of roasted and flavored seed products. Its vertically integrated operations include seed selection, seasoning, roasting, sorting, quality inspection, and vacuum packaging. The company targets the health snack segment with naturally processed, fiber-rich seed products that meet international food safety standards.
Product Offerings
-
Roasted Sunflower Seeds:
- Original Flavor
- Caramel Flavor
- Spiced Flavor
- Salted Flavor
- Red Dates Flavor
- Walnut Flavor
-
Pumpkin Seeds:
- Roasted Pumpkin Seeds (in-shell)
- Pumpkin Seed Kernels (shelled)
-
Sunflower Seed Kernels:
- Bakery-grade kernels, ideal for baking and foodservice industries
-
Watermelon Seeds:
- Roasted Watermelon Seeds
- Watermelon Seed Kernels
These products are available for private label, bulk export, and B2B supply, serving snack brands and ingredient buyers worldwide.
Specialization and Core USP
- Seed Origin Advantage: Located in the Hetao Plain, a major cultivation hub for sunflower and pumpkin seeds in China.
- Flavor Diversity: Offers an extensive portfolio of unique local and global flavors.
- Clean Label Processing: Uses non-GMO seeds with no artificial preservatives.
- High Throughput: Equipped with multiple automated roasting lines, enabling large-scale fulfillment.
Financial Insights
Though private financials are not disclosed, based on trade insights and export data:
- Estimated Annual Revenue: USD 8–12 million
- Key Export Markets: Russia, UAE, Kazakhstan, Egypt, and South Korea
- Market Position: Among top 10 seed snack exporters from Inner Mongolia by volume
Shipment Data
According to trade platforms like ImportYeti and Volza:
- Monthly Export Volume: Over 80 tons of roasted seeds and kernels
- Packaging Formats: Bulk (10–25kg) and retail packs (100g–500g)
- Top Selling SKU: Salted Roasted Sunflower Seeds
Target Markets
Cheer Talk exports to over 20 countries and serves:
- Retail Snack Distributors
- Ethnic Food Importers
- Bakery and Confectionery Ingredient Buyers
- Private Label and OEM Brands
- Foodservice Wholesalers
Capabilities
- Production Area: Over 10,000 square meters of factory space
- Automation: Integrated sorting, roasting, and vacuum packaging systems
- R&D: In-house product development team focusing on flavor innovation
- Storage: Dedicated climate-controlled warehousing for raw and finished goods
Certifications and Compliance
Cheer Talk’s facility adheres to international food safety standards:
- ISO 22000: Food Safety Management
- HACCP Certified: Risk management in food handling
- BRC (British Retail Consortium): For clients in the UK and Europe (applicable upon request)
- Halal Certification: Supports exports to Middle East and Muslim-majority markets
Customer Testimonials
International buyers cite:
- Excellent moisture control and freshness of roasted seeds
- Competitive lead times and consistent supply chain performance
- Responsiveness in customizing packaging and flavors for regional markets
Major Achievements
- Brand Recognition: "Cheer Talk" is a growing snack brand in China’s e-commerce and specialty food channels.
- Export Expansion: Consistently increased market penetration in Central Asia and the Middle East.
- Facility Upgrade (2022): Commissioned a new automatic flavor coating and roasting line.
- Sustainability Measures: Implemented zero-waste initiatives for shell disposal and water usage optimization.
